CC Submit offers: what is it and how to work with them | Detailed case study on traffic launch

You have already devoted several materials to the analysis of different verticals and popular flows into which they are divided. In particular, not so long ago we had article on sweepstakes and there we mentioned flow CC Submit. Today we will understand in detail what are CC Submit offers, what sources and GEOs are relevant for them, and we will also understand on a real case how to effectively generate leads for this flow. 

 

What is a CC Submit Offer

To make it easier, let's remember how the sweepstake vertical works in general: the webmaster directs users to a landing page with some prizes. Users in exchange for participation in the draw leave their data, and advertisers then use the collected databases for advertising or lead generation. 

 

If you have just learned about affiliate marketing, you can find out what is an offer in traffic arbitrage (affiliate marketing) in this article. 

 

In the case of CC Submit offers, users sign up for the draw with a bank card. Usually the subscription amount is small, only $1. After the trial (trial period), users are transferred to a more expensive tariff. 

 

This is the difficulty CC Submit offers — вunlike other flows from the sweepstake vertical, here people give money away. Not much, but this is enough to make the conversion on such landing pages lower compared to landing pages, where you need to complete a survey or specify an email, phone number. 

 

On the other hand, it is easy to work with such offers, especially if you “warm up” the audience. Users will unconsciously count on winning the contest, so they will be more loyal. If you know how to work with CC Submit, you can make good money on them, because payments for one person can reach $30-40 depending on the geography and conditions of the draw. 

 

An example of payments for CC Submit in one of the CPA networks depending on the GEO

 

Work principles of СС Submit

How to monetize CC Submit Offers: with the help of a creative, the user’s attention is attracted, and he goes to the pre-landing, where he is explained the benefits of participating in a raffle or a trial version of a subscription. 

 

At the same time, various game formats and quizzes go well on the pre-landing, which allow you to warm up and involve the user in the process, and only then provide additional data.

 

If everything goes well, then he goes to the landing page, leaves his card details, confirms it with an SMS and debits the money. Then the webmaster receives a credited lead.

 

One of the main conditions for success is that you should never deceive or mislead the audience on pre-landing.

 

 

Geography CC Submit

Tier-1 countries allow you to get more money for each lead, but high competition forces weak teams and singles out of this area. Users are financially savvy and understand that the probability of winning an expensive prize by spending $1 is quite low.

 

A webmaster must be able to set up a target at a high level in order to become a plus in tier-1. The Scandinavian countries have the best performance in these GEOs.

 

In Tier-2 countries, Eastern Europe shows itself well, however, the general trend is that working in these GEOs requires a good warm-up of the audience before directing them to the landing page, which means that it will not be possible to do without high-quality creative and pre-landing. 

 

In Tier-3 regions, even weak creos of a decade ago can enter well, but in these countries, the spread of the culture of payment by cards leaves much to be desired, because of which you may encounter a problem that is far from obvious - the target audience of a particular country may simply lack credit and debit cards in hand. Because of this, it is required to carefully consider each offer and study a specific country and culture of consumption. At the same time, the low cost of traffic allows you to pay off even with small payments compared to other regions.

 

 

How and where to send traffic to CC Submit offers

Almost all popular sources are relevant for CC Submit:

 

Email-newsletters. They still work, especially if you work with an English-speaking audience. You can offer to win a prize to your database, and buy a place in letters in other databases. It is better to collect your own: you will be able to monetize them not only by CC Submit, but also by other offers. In addition, you will have access to detailed statistics. 

 

So that mailing lists convert well: 

 

• put in the title or topic a call to win a prize;
• tell us about the conditions of the draw so that only an interested audience goes to the site;
• describe the prize in detail to arouse interest among users and motivate them to take part in the draw. 

 

Of course, to find a “gold mine”, you need to test different approaches, segment the base and do a lot of other work. But it's worth it. 

 

Push-notifications. One of the most converting types of sources in CC Submit. They work in all GEOs, providing cheap traffic with large coverage. Ad networks are quite loyal to creatives, so it's enough to read their requirements carefully to pass moderation. Push notifications are quite popular, so in some GEOs, the competition in this source can be huge.

 

 

Popanders. Popunders convert well because they fight banner blindness: users unwittingly pay attention to them. Tips for driving traffic from popunders are standard. Tell users about the opportunity to win a prize and show it. This motivates them to follow the link and fulfill the conditions of the advertiser. 

 

 

Native advertising. It is desirable to place native advertising on your own: find suitable resources and offer the administration to publish advertising. Prepare the material yourself or order it from a local author. Make sure that the link is entered unobtrusively, but at the same time explains to the reader the benefits of clicking on it. 

 

Facebook. Sweepstake ads are now banned on social media. But it still works: partly due to the fact that there are a lot of foreign audiences, partly because of the former popularity of such jokes. Recommendations are standard - tell users about the prizes and explain the benefits of participating in the draw. It is also important here to set up advertising for the right audience: for example, those who often participate in various contests. Since placing ads directly will not work, you will have to use cloaking.

 

Advantages and disadvantages of CC Submit

CC Submit allows you to work with high payouts in a niche where each participant in the process wins:

 

• the user can win a useful prize for him, and in some cases a subscription to a good service;
• the advertiser gets the user;
• webmaster gets paid.

 

Creating promotional materials and collecting traffic does not require much effort, since sweepstakes still work with many variations of classic approaches, for example:

 

• wheel of fortune with variations: a type of game where there is a feeling that something depends on the actions of a person;
• surprise for you: various forms of messages about a possible reward, where the user clings to the chance to receive a reward;
• a direct offer to participate in a raffle or subscribe, with a chance of receiving an additional prize if you win the raffle.

 

The disadvantages of sweepstakes with CC submit are high competition in the vertical, so GEOs with good payouts often require a more creative approach, and advertising traffic in these regions is more expensive. For tier-3 countries, the only disadvantage is the lack of credit cards for the majority of the population.

 

Success example of CC Submit on US with 115% ROI with FB

• GEO: US
• Ad network: Pulsar Ads
• Offers: KiwiPrizeZone - iPhone 13 - US - Non-Incent and KiwiPrizeZone - iPad - US - Non-Incent
• Traffic source: FB
• Advertising campaign period: from August 15 to September 07
• Total spent: $9,688
• Total income: $20,808
• Net income: $11,120

 

One of the main sources of traffic for our team is Facebook. Since we have already heard a lot about these offers, and our managers received daily requests with them, we decided to launch them from FB and did not fail.

 

Our approach to developing promotional materials

Here you can go in several ways: take it to the junction to test it quickly, or give the terms of reference to the designer and do it well. Our team does the following: they take it into spay, quickly test it, and if the offer is converted, they tweak the creatives for themselves. Spay will be useful to you in any case for analyzing creatives and bundles of competitors.

 

We tested static and dynamic creatives. The best performers were dynamic creatives made by a designer, similar to creos taken from a junction.

 

If you have a bunch, try to make your own creatives, which are more likely to give a significant increase in profit. For the first tests, the team only played around with the title and description, after which they chose the most successful one.

 

 

What did the bundle look like?

There is nothing super new here. We took old hackneyed pre-landers with a wheel of fortune and a gift with boxes. If you wish, you can easily find them. The selection was based on an approach that has worked well in the past. But this does not mean that you need to stop at only one pre-lander! Test as much as you can, make your approaches.

 

 

Text

The text revolved around the meaning: “Congratulations! You are today's winner”

The more complex the meaning, the more responsibly you need to approach the translation. Translations are driven by 2-3 translators in order to convey the meaning as accurately as possible, because everyone has different dictionaries.

 

If everything is done correctly, it is better to work with a translator and test 3-5 texts. High-quality creatives and pre-landers always show good results in the statistics.

 

Facebook/META

They uploaded it from an agency BM (business manager) to avoid the current problem with the ban of the FP (fan page), took the FP of a new sample, completely filled it out for a blog about Apple gadgets, created pending posts for the next 30 days (3-4 post per day). With such a scheme, the FP ban (fan page) was not seen. But unfortunately, the advertising office of the agency BM itself was banned after 23 days of the ebb of this bundle.

 

 

Offers

If you have a question how to choose CC Submit Offers, then we recommend that you follow our example. When working with the sweepstake vertical, split test as many offers as possible. The main thing is the same product. Frankly speaking, our team knew that webmasters from different parts of the world are hunting for these offers, so we thank our Account Managers for a successful hunt for the most sensational CC of this summer.

 

Statistics from Pulsar Ads

As a result, we came to a net profit: $11 120

 

 

Conclusion

Despite audience overheating in many GEOs and high competition, CC Submit sweepstakes remain an attractive niche for both experienced webmasters and beginners.

 

In the future, we will most likely observe the migration of the main part of webmasters to tier-2 and tier-3 and tougher competition in these GEOs, while only experienced teams will be able to survive and earn income in tier-1 locations