Case for $100,000 per month for six months on influencer traffic

Hi all! In touch Alex G, Head of Sales PIN-UP Partners. In recent years, the ability to collect personal data about users has been severely limited. Google, Facebook, Apple, GDPR and other big companies have changed the rules of the game and the market has reacted by shifting the focus to the community aka influencer marketing.

 

Prehistory

Instead of using personal data to reach the target audience (which is currently impossible), marketers have begun to attract people to their communities with common interests. This type of promotion allows you to show relevant content to users, and with the right approach, the quality of such traffic will be in no way inferior to advertising in search engines.

 

In this article, we will analyze how to properly drive influencer traffic. But first, let's look at its advantages and disadvantages.

 

Advantages:

 

• Scalability
• User Trust
• High payouts
• White ads with a long expiration date

 

Disadvantages:

 

• Infrastructure costs
• The need for a team
• Multi-level sales funnel for the user

 

How to drive traffic correctly? We analyze step by step on the real case of our partners.

 

Case

Thanks to Influencer traffic, the team earning previously on gut has reached a volume of $100,000 per month. Frankly, they have been doing more for a long time, but this is their indicator of success, so we will analyze it.

 

 

Look carefully at the statistics, these are real numbers from the webmaster's office . In just 6 months, the guys built and promoted a sales funnel through an influencer in Kazakhstan and joined the trend, which will work for another 3-5 years. So you still have the opportunity to jump into the last car of a speeding train.

 

What was promoted?

First of all, let's understand what the essence of success is, because working with other types of games, the funnel would not burn out (checked).

 

The main object is crash games, this is a fairly new and trendy type of casino games in which the player bets on the outcome of the flight of the airplane. If the plane has flown enough, the bet will play and the user will win, if not, he will lose.

 

The mechanics of the game is as simple as possible, it intersects in the logic of thought with binary options and sports betting, therefore it is as versatile as possible and has a huge audience. In addition to the games themselves, it is extremely important to focus on the brand you are pouring into, because any brand is looking for loyal players who must play the product for a long time. Without focusing on the brand, you will get cheap players, low CPA and the funnel will crumble.

 

What was done?

Blogger and Instagram account. First of all, you need to create the influencer-blogger himself, ideally, take an insta account with a ready-made person who has at least 500 subscribers and natural charisma, and pay him either% or a fixed profit. If this is not available, the content will be more difficult to make, but this is also possible.

 

The account should be in an absolutely ordinary style, without a hard suite, but as attractive and successful as possible, it should shout “I am like you, but I have everything I want”.

 

Casino content is not placed in such an account, but traffic is transferred to telegrams through a link in bio or stories. Stories at the same time go 70% / 30% lifestyle and casino, from the category: “guys, today I played Aviator, cut down a couple of dollars, I can tell you more in the Telegram, fly in.”

 

Telegram channel. If we have lifestyle content in our Instagram account in order to avoid bans, then casino content is already on Telegram, without hesitation. In total, several dozen news posts are being developed for the channel, which are updated once in a certain period, but their types are the same, and they look like this:

 

• Game win record
• Recording instructions: how to deposit, how to play
• Record positive feedback from happy subscribers
• Signals for the game
• Screenshots or pictures of winnings withdrawals
• Lifestyle content from the category “today I’m loser / even bought / even ate”
• Posts on cross-selling other products
• Selling calls to action: “register here”, “place a bet”, “play”, etc..

 

Posts are posted at different intervals, but at least a few per day. They can be served randomly in mosaic, however, they must come out logically, without violating time and logic (anti-example: fasting day and night on the street). It is important that the funnel should be tailored to one brand and in no case should you transfer the audience from one funnel to another, this is both a violation of the rules of the Affiliate Program), and a decrease in LTV of players, and, accordingly, deductions to the partner.

 

Trust content. We help with content, from helping with creating and using product accounts to record creatives and showcase the top player chart with your influencer, to creating any promotional materials for the sales funnel.

 

We have specialized landings and demo games that increase conversion and give the player the opportunity to try the product without depositing money.

 

Using all the tools and functionality of the affiliate program significantly increases the chances of a successful campaign. All you have to do is generate content with the tools you get, advertise and sell.

Creatives can be requested from your aff-manager. He will send you a flow, according to which you need to give the Terms of Reference and send you ready-made creative options.

 

Support team. The influencer works with his SMM team to help him educate and guide players while avoiding any kind of cheating!

The team uses internal CRM to conduct dialogues, and consists of well-motivated specialists who advertise the brand in every possible way in personal communication.

 

Motivation in the team is usually also present, both for attracting and retaining players.

 

As a result, we get the perfect synergy of influencer-affiliate and advertiser, as well as happy players who feel not only part of the community, but also have the opportunity to play competently 🙂

 

The work is controlled through correspondence aggregators, such as Carrot Quest, Planfix, Bitrix, etc. - they are inexpensive and allow you to watch all the correspondence of the support team.

 

On small volumes (less than 50 leads per day), it is possible to process volumes “on the knee” with just one assistant, but the larger the volume, the more people will be needed.

 

Scripts

The scripts themselves are divided into questions and differ from country to country, but it is important that they should not contain any deception! Players are promised only real promotions, real games, they do not give guarantees and do not mislead.

The list of scripts should definitely contain hints:

 

• Explanation of all advertising mechanics (what is a crash game, top chart, etc.)
• How to withdraw money
• How to register on a product
• How to deposit
• How to find a game and play
• Double selling messages (same as in the channel)
• Work with objections
• An offer to contact product support and their contacts (we issue them in case something does not work on the product)

 

Running ads

The main source of purchase is Facebook (but there may be other, equally high-quality sources). Campaigns that circulate through the funnel are much more resilient than launching on an apps or link. The most important thing to understand is that advertising campaign creatives do not use casino promotional materials, we encourage the user to subscribe to the so-called lifestyle influencer account on Instagram, and only then give him gambling content. If you use gambling creatives, your advertising accounts will bury complaints.

 

 

Also, forget about the word “earn” - any earnings, moneymaking and similar creatives will give you not players, but rogues. We advertise the game and the brand! We give players pleasure, but the fact that they lose money is how they pay for this pleasure, and voluntarily, we do not deceive them 🙂

 

Working with traffic

Once you have generated traffic and your players have made deposits, there are a number of things NOT to do, these are:

 

• Reload them from your channel under one brand to another brand
• “To hammer” traffic and not respond to it (answers regarding the product are addressed to the product, but if the question falls under your previously prepared FAQ, we will definitely answer)
• Keep silent about raising the rate (the more traffic plays, the higher the rate and more traffic the web will be able to buy, we always raise rates if there is a place)
• Stop generating content for a channel

 

Conclusion

1. Influence marketing is a trend that will work for another 3-5 years.
2. The success of this case study funnel is that the object of the launch was crash games. 
3. Advertising should not contain any deception and moneymaking. We advertise the game and the brand, and do not mislead. Without focusing on the brand, you will get cheap players and a low CPA.
4. Traffic first goes to the influencer's page and from there it is transferred to Telegram via a link in the bio or story.
5. One of the most important elements is the processing of incoming requests, correspondence with the players is conducted on behalf of the influencer himself, while the scripts must be prepared in advance and distributed into dialogues in the question-answer format.
6. The main source of purchase is Facebook. Campaigns that move through the funnel are much more durable than launching to an app or link.
7. The more and longer you work, the more everyone earns - this is an axiom.