ASO with ChatGPT: how to use AI for App Store Optimization?

App promotion is still alive, despite all the troubles with Google, and ASO brings in perhaps the highest quality traffic, comparable only to SEO. Launching becomes even more enticing when you consider that the costs for traffic are incomparable to advertising campaigns on platforms like Facebook. But there are associated costs: you need to create the textual part of the application, select keywords, work with reviews, and more. Today, we'll talk about how to use a neural network for ASO (App Store Optimization)!

 

All of the above can be delegated to others or done using paid services like Asomobile. And that costs money. There's another option: do it yourself and spend time. And you can spend much less time with a conditionally free assistant like ChatGPT, which we'll talk about today.

 

A few words about ASO

App Store Optimization (ASO) is the promotion of mobile applications in the Google Play and App Store. In affiliate marketing, this method appeared not too long ago compared to SEO or seeding, but it has already gained popularity due to low traffic costs. In fact, you can get downloads almost for free due to good app visibility in search results.

 

The lion's share of success in ASO lies in working with the app page: title, description, icon, and keywords. At the same time, paid traffic also pushes the app up, but achieving top positions can be done mainly through conditionally free methods.

 

Pros of using AI

Language models haven’t yet reached the level of development where they can do absolutely all the work independently, although progress in this direction is rapidly advancing. On the other hand, give ChatGPT a quality prompt, and it’ll do everything that is required of it. The service can offer extremely creative solutions, and its huge advantage is speed.

 

It's unlikely that you'll be able to delegate some major creative functions, and is it really necessary? But for getting rid of routine tasks it’s an excellent solution. And yes, AI cannot fully replace Asomobile or Asodesk yet, and you should keep this fact in mind while reading. However, it can already do a lot of other things! So, let's go through it all step by step.

 

Keyword selection and metadata optimization

AI is excellent at selecting keywords. You need to provide all the input data to the bot: the topic, a list of competitors, and the source where everything can be found. You can also add information about your application to ensure that the selection of keywords is most relevant.

 

 

Okay, you've made such a list: what's next? Now the bot can assess the effectiveness of each keyword. Ask it to create a table of keywords and choose the most popular ones to successfully promote. And keep in mind that ChatGPT's ability to retrieve information in real-time may be limited, as it acknowledges itself when trying to formulate a more precise query.

 

 

Metadata is another key (sorry for the tautology) aspect of promotion. ChatGPT will format all the metadata and saturate it with keywords. This means you no longer need to pay a copywriter or come up with the text yourself. But more on that in the next chapter.

 

Personal writer

The writing abilities of ChatGPT are simply remarkable. You can ask the bot to write text in any Tone of Voice! Just think about what you can achieve by tweaking a couple of lines in your prompt to capture the attention of any audience.

 

 

The bot translates the text part into other languages ​​with the desired ToV. Don't overdo it with the prompt and don't demand too much emphasis, as sometimes its sense of moderation suddenly disappears. In any case, high-quality translations are already available.

 

 

And yes, the text should be saturated with keywords! How to do it? Turn to AI, of course. ChatGPT will be able to maintain the balance between density and naturalness of the text as well as an average copywriter.

 

 

Reviews and ratings

ASO involves both the design of the application itself and working on feedback to ensure that users remain satisfied and return to the app again. AI can help with this, no doubt! What could be some examples?

Write a personalized response on behalf of the application developer:

 

 

Provide a response in the required ToV:

 

 

Evaluate and provide information based on the given parameters:

 

 

And even work on addressing the issues based on the feedback:

 

As we can see, ChatGPT alone doesn't perform all the tasks of an ASO specialist yet, but it does take away some of the work from both them and their contractors, whether they are live people or ASO services.

 

From theory to practice

AI may seem like a complex thing, and it is, but working with it is easy and comfortable when you understand how to do it. What advice should you follow to make working with ChatGPT as effective as possible?

 

1. Combine technology with creativity: the most creative tasks are best solved by humans to avoid standardized and non-unique results.
2. Check the work: the bot works very quickly, but it can also make mistakes, so information always needs at least partial verification.
3. Use the latest version of AI: models are updated rapidly, and each subsequent one usually has more capabilities than the previous one.
4. Stay informed about AI developments: specialized forums and websites often write about updates that are already available, so don't miss them and be the first to implement them.

 

ASO of the future

What predictions can be made about the combination of app promotion and AI? First and foremost, language models will continue to improve and become more sophisticated. They will be able to understand user intentions and behavior, which will positively impact personalization and targeting the target audience.

 

Simple tasks like keyword selection will ultimately fall into the hands of artificial intelligence. If automation is inevitable, why not automate first, right? You can delegate all the routine tasks to the bot and dedicate your time to other tasks, and now is the perfect time to implement this practice into your work.

 

Another feature that ASO specialists can expect is forecasting. AI will surely learn to predict upcoming trends in the world of ASO based on user behavior. The more you know, the more you can do, and this will give a significant advantage in working with apps to those who embrace automation first.

 

Conclusion​

As AI continues to evolve, its capabilities will become indispensable in the app market and affiliate marketing as a whole. Already, a significant portion of ASO can be accomplished with the help of ChatGPT, as we’ve demonstrated above. However, the human brain is still unmatched in creativity and innovation compared to robots. Rely on AI as a foundation and add a pinch of individuality from yourself — this is a recipe for success in ASO!