Push Traffic Guide: Should You Consider It as a Traffic Source in 2023

Push notification is a way to promote advertising and informational content through pop-up notifications in a browser or mobile application. Notifications are an information block with text and an image, by clicking on which the user gets to the site, offer landing page, messenger or application. 

Push traffic - Internet users who clicked on the notification and went to the target resource.

Types of push format and how they work

Browser pushes — notifications that Internet resources send to their subscribers through the browser. Usually they are information about a new publication, discounts, or advertisements. Such push notifications come to personal computers, mobile devices and tablets. Are displayed in the lower right corner of the monitor or in the upper part of the mobile device.

To start receiving such push notifications, the user must agree to receive notifications from the site. Give consent, the user automatically becomes a subscriber of a certain push network. Notifications from it will come even if the user is not on the site where he subscribed.

Browser push notifications

In-page pushes — notifications and advertisements, which, unlike browser ads, appear directly on the site page, and not in the corner of the monitor / at the top of the screen. Such panels look native. In-page technology made it possible to set up push notifications for iOS as well, so they are applicable to all devices. In-page push notifications are banner ads and do not require the user to agree to receive notifications.
 

in-page push notification

Mobile Push — a way to communicate with the user using a mobile application. Contain information about new products, promotions, updates, or remind you of some action. Notifications are connected automatically after installing the application, or you need to give permission to send them. Depending on the device to which the push is directed, notifications will be visually different.

Push notifications in affiliate marketing and ad networks

Against the background of banner blindness, push notifications suddenly proved to be an effective method of attracting attention and monetizing traffic. If you have your own website:

• Connect the push widget and collect subscriptions for a specific push network for a fee;
• Collect your own push base and then use it as a source of traffic when working with offers;
• Sell a ready base of push network subscribers (it is fraught with sanctions due to violation of the rules for processing personal data).
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If there is no website, promote offers in the selected push network or collect your own push base on your own offer landing page with a connected widget. 

Push network is a platform with its own database of push subscriptions. Do you want to launch an advertising push campaign? Go to our directory choose a network, register, fund your account, upload creatives and start optimizing traffic. Step by step how to launch a push / pops campaign was shown in the article: "What is Pop-Up traffic". 

Advantages and disadvantages of push notifications

Features of push notifications allow you to highlight their strengths and weaknesses.

Advantages:

• Only real live users interact with them;
• It’s hard not to notice them, and one way or another you will have to interact with them;
• Becoming a network subscriber is easy. It is enough to press one button or install the application;
• Simplified moderation of creatives;
• Cheap advertising;
• Easy campaign setup.

Disadvantages:

• Audiences quickly become fed up with frequent notifications;
• Aggressive Creos can make you want to unsubscribe right away;
• You can’t set up targeting by interests, gender, age;
• At the time of sending the notification, the subscriber may be busy or away from the phone / PC, and the chance of being interested becomes lower.

The best verticals for push notifications

Push notifications are a fairly versatile tool, but they work best in dating, nutra, gambling, gaming, and utility verticals.

When working with a dating offer, for example, you can customize the creative in such a way that the user has a feeling of familiarity. So he will be more disposed to the content.

Dating vertical push notification example

And with the technology of In-page notifications, you can style the creo as a message on the site page.

An example of an in-page push notification in the dating vertical

In promoting an offer through push notifications, you can also use additional tools - macros. These are the tags that the webmaster assigns during the preparation of the advertising campaign. For example, the macro “{CITY}” will automatically add the user's city to the push styled as live communication. This helps create more converting creatives and bundles.

Push notifications are good for working with offers, which can quickly remind you of some flaw / problem and immediately offer a quick solution.
 

Push notifications in 2023: AffJournal editorial comment

Since the push traffic boom in 2017, there are almost no Internet users who do not receive push from at least one source. Every bank has notifications, almost every application on a mobile device has them, they are everywhere. Users are so fed up with this format that they are not ready to enthusiastically agree to another subscription. And In-page banners do not cause the same interest. Push notifications were too intrusive and ubiquitous. Because of this, Google quickly took action by releasing a series of sweeping updates to the Chrome browser. After that, the relevance of push notifications as a source has greatly decreased.

Right now, mobile push notifications are the most viable. For example, they are often used in gambling to squeeze the user. If the webmaster sends traffic to the application, then after users download it, the retention department (user retention) makes a push-mailing. It usually contains a call to register / make the first deposit / enter the application.

However, an overabundance of communication options has made it very difficult to work with push traffic. But due to its advantages and, most importantly, the low entry threshold, this format can still be successfully used.