How to create a website to promote gambling offers | Free casino traffic

The main difference between SEO traffic and purchased traffic is the interest of the user. The user himself is looking for a product or service, and the affiliate simply offers him his website with the product. Experienced webmasters say that to create a high-quality review site to promote gambling, you need at least $2000-3000, but the idea is unlikely to pay off due to high competition. How much money is really needed for the promotion of content sites for gambling and what actually needs to be done - in our new guide. 

 

European gambling market statistics

 

Types of sites for gambling

First, let's look at the types of sites under gambling arbitrage (affiliate). There are many options: 

 

• Reviewers and ratings. Usually, gambling enthusiasts do not invest in the first casino they come across. How to find the best casino? Go to the reviewer and see the rating. The traffic from reviewers is the hottest. People do not go there just for the sake of interest, they are looking for a quality product and are willing to pay for it.
• Infosites. Casino information sites are especially popular among beginner gamblers. They know little about gambling and are looking for answers to questions like “how to beat online casinos” and “how to bet with minimal risk”. Although the traffic is large, it can hardly be called hot. Such users usually only “scout the situation”, but are not yet ready to play and invest in the casino.
• Author blogs. It is blogs that often bring the most loyal players. Well-written content = trust. People are looking for an expert who can talk about the features of online games, new bonuses and the best gambling sites in an accessible language. The advantage of a blog is that it combines news articles, forecasts, reviews, ratings, etc. Players do not need to go to other sites to search for information - all the main articles, materials, products are already collected in one place.
• Online casino demo games. How to attract customers to your gambling site? Give them a free test of these games. Demo versions introduce users to the games and help them decide if they are worth investing in. Also, demo games explain to beginners the principle of online casino games and stir up interest. Give the user a little bit of poker and he will move on to a full-fledged game. 
• Newsmen. News sites work great for betting. Betters constantly follow sports events, so the traffic will be more, but less hot.
• Livescore. Sites with statistics are also aimed at betting. Basically, traffic comes only during matches and other sporting events, but its amount completely covers this minus. Often, such sites add betting odds, so that users immediately choose bookmakers.

 

The formula for successful promotion of casino sites

How to route traffic on gambling 2023 through SEO sites:

 

GEO selection. It is difficult for a beginner to break through with a content project in the UK or Spain. You need to find non-obvious keys, optimize the site to the maximum and monitor the dynamics. Competition in Tier-1, 2 countries is high, but in the search results you can find relatively fresh projects that collect organic traffic. 

 

IMPORTANT! Be sure to read the restrictions of the regulators in the selected GEO.

 

If you have chosen a highly competitive GEO, then you should not go into difficult market segments, for example, casino reviews. To improve your SEO skills, it is best to start with low- and mid-range keywords with low competition. If there is a result, over time, you can switch to more complex queries.

 

Examples of queries with low contention

 

Relevant domain. Due to the high competition in many top GEOs, it is better to take domains with a history for content projects. If a drop domain has a good link mass, it can get a ranking advantage. We talked about how to choose and where to buy abandoned domains in this guide.

 

The domain name must match the site promotion region. If you have found a relevant domain, there is no guarantee that it did not previously have a casino site that successfully fell under the filter. In the case of clean domains, when Google exits the “sandbox” is difficult to predict.

 

If the site is launched on a fresh domain with no history, reaching the TOP-10 for relevant keywords can take 6 months or more. Some projects shoot up in a year, after another shaking in the issue.

 

You can analyze local search results using the extension SEO Search Simulator and SEO services like SEMrush.

 

Local issuance example

 

LSI-content. LSI content is based on the fact that the maximum number of target words is added to the text. For example, if a player is looking for information about registering at a casino, he will probably be interested in free spins, first deposit bonuses and KYC features.

 

In organic SERPs, there are pages with a high key density in the direct entry, but you should not get too carried away with this technique. Google has a filter for over-optimization.

 

Beginners often have problems finding relevant queries, but here you just need to fill your hand and take the time to research. This is how the standard key selection process looks like:

 

• At the first step, analyze the features of a particular GEO. Identify key market players, compile a list of 5-10 niche leaders in Google.
• Use the Semrush Magic Tool to estimate the difficulty of advancing requests and the volume of traffic. In the settings, you can also filter the keys by intent.
• Upload a list of competitor requests and highlight the relevant keywords.
• Compose the semantic core for all landing pages of the site. A paid subscription to SEMrush costs from $120 to $450, but you can get a trial for a week for $1 and switch to another account after 7 days. Proxies with an anti-detect browser will solve the problem with multi-accounting.Limits during the trial

 

Creating content in a local language is best left to natives. Translating texts through Google Translate is a bad idea. As for AI, the search engines have already begun to fight against ChatGPT and other neural networks. Therefore, there is nothing better than living authors.

 

You can find native speakers of a particular language at Upwork, Fiverr and specialized content platforms. The cost is usually estimated in characters, the figure depends on the volume and level of the performer - on average, from $ 7-10 for 150 words (1000 characters).

 

Example from the service. The author charges 10 euros for 500 words

 

On-Page SEO. For gamble content projects, high-quality internal optimization is important. Each landing page should be pumped to the maximum in order to count on a good ranking. What's Included in On-Page:

 

• SEO-friendly URL;
• optimized tags H1-H6;
• fast content loading;
• internal linking;
• readable title + description with keywords;
• value-added elements: tables, lists, widgets;
• comments on the page.

 

Widget example

 

You can beat competitors only if you cover the needs of the target audience better than they do. Any webmaster can place a promotional code, but not everyone can bring the page to an ideal state.

 

Qualitative links. Link building is one of the main painful topics in the gambling niche. Not every reputable project wants to cooperate with a casino resource due to the specifics of the market.

 

Another disadvantage is the high cost of links. The figures differ depending on the GEO, but on average it is $200-500 per link and more. There are many ways to get backlinks: guest posting, outreach, PBN.

 

Save money with link slots. Services like Shared.Domains offer backlinks from the main pages of trusted domains for $60-200 per year. Taking into account the fact that domains in the gambling niche are often banned, it is not always profitable to spend $2000–3000 on links.

 

• Outreach - links. Quality links from other sites. The best kind of promotion.
• Crowd - links. Links from forums. They are cheap, they are bought in large volumes, the web treats them differently, someone considers them garbage, someone buys them. Keep in mind that such links should be about 10% of the total link mass, no more.
• Links from social networks. They are bought so that the site is indexed faster. Such links are cheap, purchased in batches.
• Cross-links. Links that lead to your site from the menu or footer of another site. Cross-link passes trust to every page of the site, so they are expensive.
• Redirects. They are used when, for example, the site is blocked by the regulator.

 

Link posting rates

 

So how much money is needed for a gambling website

As you already understood, this is not free gambling traffic. But where can you save? For example, you can order high-quality articles from natives for $100 or use the services of low-price authors for $20.

 

The approximate budget for launching a standard content project is as follows:

 

1. Drop - domain — $200–300
2. Template - $100
3. Local hosting - $60
4. 20 articles of 5000 characters - $1000
5. Links - $500
6. Other expenses. This includes site translation, customization, design. Initially, the web can do everything itself, but over time it is better to delegate tasks.
7. Indirect expenses. Domain (recently registered or drop), hosting, dedicated server, vpn without speed limits, website template and WordPress. All this will cost $200-500. + It is important to consider the cost/competitiveness of specific GEOs.

 

According to the most conservative estimates, at the start of website promotion, you will need at least $2,000. The figure can be several times higher for specific GEOs, where it is very difficult to get links and content is much more expensive.

 

Cases: How much you can earn on affiliate sites

Webmasters who promote gambling sites and monetize them with the help of casino affiliate programs say that they can earn tens of thousands of dollars, but no one shows sites with specific profit figures.

 

Affiliates can be understood, because money loves silence. But it is important for beginners to know what they can count on if they decide to invest in a content project for a casino.

 

$9000 per year from the blog

The Flippa auction site sells a casino blog with reviews of gambling providers, thematic news, and selections of promotional codes. 100–200 unique users visit the site every month.

 

Income per year

 

With little traffic over the past year, the project has earned a little more than $9,000 from gambling offers in affiliate programs. The webmaster load traffic with affiliate links and buttons embedded in the content.

 

Buttons with a referral link in the text

 

$19,000 per year on a site under Norway

In Norway, the rules for the gambling industry are very strict. There are two monopolists in the country that provide players with the opportunity to bet offline and online. You can also play on unofficial projects, but this is risky due to legal restrictions.

 

The presence of a regulator does not prevent the owner of a site with casino reviews from earning $ 1,700 per month. The auction domain is hidden, so it will not be possible to analyze the features of the content.

 

Auction page

 

$68,000 per year on the chain of iGaming projects

Auction sites often sell chain of projects with income. In this case, the webmaster is looking for a buyer for a chain of five projects in Spanish and English under 15 GEOs.

 

Auction data is hidden, but it is clear that the chain generates several thousand uniques daily. Traffic converts into $5,700 monthly income. Owner asks for $270,000 for all sites.

 

The owner wants to sell the site with a triple multiplier

 

Conclusions

We can definitely say that SEO is one of the TOP ways how to route traffic to gambling. Every year SEO is gaining more and more popularity, brings more and more income and opens up interesting prospects for webmasters, such as high ROI with minimal investment, no need for a large team and passive income. Whether to choose this source is up to everyone to decide for themselves, but at the beginning of 2023, accessing this source is quite simple: there is a lot of available and useful information around, there are trainings from SEO TOPs, and not all GEOs are overheated and busy.