Case: Brazil split test with NineCasino with 113% ROI

Sometimes you need to test a dozen offers to find one that will bring a stable income for a long time. Tests take a significant part of the budget and, most importantly, time. Sometimes the process can be delayed, and the amount of costs will make you seriously nervous. To save your nerve cells and save time looking for a converting offer, we have prepared a case. We will tell you how we conducted split testing of three offer options, chose the most converting one and achieved 113% ROI. 

 

The Syndicate team has a special flair for profitable offers and the ability to notice trends before others notice them. For the test, we selected three promising online casino offers and launched each of them on Facebook in the top GEO — Brazil.

 

Features of GEO Brazil

Population. In 2023, Brazil is considered one of the most promising GEOs in gambling: 214 million people live here, and there is a lot of traffic. But this is not the only advantage of GEO. 

 

The most athletic nation. Football is considered the main passion of Brazilians. On the days of major championships, the whole country is painted in the colors of the national flag - yellow and green. Therefore, their use in creatives is almost a prerequisite for promotion, because it greatly affects the envelope. 

 

Use of football stars — also a feature of Brazilian creatives. Neymar, Ronaldinho, Hulk in this case can strengthen not only the attack of the national team, but also attract more clicks on the advertisement of the offer.

 

For a better understanding of the mentality of the Brazilians and the place football plays in their lives, watch the movie "Pele: The Birth of a Legend". 

 

 

An innate love of gambling. The most football nation in the world has a hot temper and a special love for gambling, which includes not only sports betting, but also online casinos and poker. 

 

Language and currency. Unlike most Latin American countries, the main language of Brazil is Portuguese. The main currency of Brazil is the Brazilian real. 1 BRL = €0.19. 

 

Million cities. 87% of the Brazilian population lives in large cities with a million population. If you are looking for quality traffic, it makes sense to target Rio de Janeiro and Sao Paulo. 

 

The most popular social network in Brazil is Facebook. By the end of 2022, the social network had more than 116 million registered users, of which 53.6% were women and 46.4% were men.

 

How to choose an offer on BR: 5 tips

Popular slots. Before choosing an offer, we always get acquainted with the range of gaming slots presented in online casinos. Brazilians spend more time in:

 

• Aviator;
• Gates of Olympus;
• Crazy Time;
• Crazy Coin Flip;
• Plinko;
• Mines;
• Sweet Bonanza;
• Spaceman;
• Auto-Roulette. 

 

Therefore, their presence is one of the main parameters when choosing a product.

Support. It is especially important that a potential online casino has a support in Portuguese and local VIP managers to support especially high-profile players.

 

National colors. As mentioned above, Brazil is a very patriotic country. Brazilians love their flag and love the bright colors. Therefore, their use in creativity is mandatory. It is also desirable that the national colors are also found on the online casino website.  

 

Availability of sports betting. The ability to place bets will be an important plus when choosing an offer, because Brazilians are big fans of sports in general and football in particular.

 

Social media accounts. Brazilians especially appreciate online casinos with active pages on popular social networks. Having a trust account on Instagram/Telegram can significantly affect interaction with players.

 

 

Case

General information:

 

• Source: Facebook;
• Strait period: March 1-24, 2023;
• Offer: NineCasino;
• Affiliate program: Chilli Partners;
• Spent: 48,900€;
• Revenue: 104,370€;
• Profit: 55,470€;
• ROI: 113%.

 

In spy services, you will find thousands of gambling creatives by GEO parameters Brazil. The most popular approach is to demonstrate the gameplay and reaction from winning. That is what we used. 

 

99% of all online payments in Brazil go through the Pix payment system, an analogue of the domestic Qiwi. Therefore, indicate the payment icon on the creative - this can increase CR. We've added nameplates for a popular Brazilian bank to our video creatives.  

 

 

What else did we use to test and promote on Facebook: 

 

• Cloaking - Keitaro filters, everything is standard;
• FanPage of a new type;
• Cheap accounts without farming with $50 limit;
• Payments & proxy 

 

All created ad campaigns were launched with the same targeting settings:

 

• GEO: Brazil;
• Age: 23-50;
• Sex: Men — 75%; Women - 25%;
• OS: iOS.

 

After 1 day of the split test, the statistics of the three advertising campaigns looked like this:

 

 

We can see that the NineCasino offer showed a conversion almost twice as high as that of competitors. 

 

 

Why NineCasino is a top offer:

 

• NineCasino — offer from direct advertiser Chilly Partners;
• One of the most popular platform games is Aviator. We spoke about the attitude of the Brazilians towards it above. Spoiler: in the TOP-5!
• NineCasino — this is not only an online casino, but also sports betting. What is especially important given the love of local residents for sports and football!
• The site often arranges in-game tournaments and accepts payment in the national currency - reais (BRL)
• A bright interface, the use of national colors of the flag also has a positive effect on the impression of the players;
• The offer supports the possibility of paying through the Pix system and making a deposit from a crypto wallet;
• The brand has a localized logo - it is made in the colors of the national flag;
• And of course, support in Portuguese and localized VIP support. This is exactly the level that brazilians love!

 

 

The statistics made it clear to us that the NineCasino brand is attracting good volumes of quality traffic. After the split, the advertising campaign was optimized. In the 24 days of the campaign, we've gotten: 

 

 

The rate for a successful deposit is 30€. The total income from the advertising campaign is 104,370 €, subject to costs of 48,900€. As a result of the spill, we earned a net 55,470€. ROI 113%. Statistics:

 

 

This offer was provided by a direct advertiser, which is why the offer had a high envelope. All lead processing takes place within the platform, which significantly reduces the final funnel.