Why Bundle Landing pages are needed and how to make them increase your brand's AOV and conversion

A bundle landing page is a special target page that features carefully curated sets of products that logically complement each other. The goal of such a page is to convince visitors to purchase several items at once, rather than limiting themselves to a single product. Today, we will discuss and show what Bundle Landing pages are and how they can be beneficial for your business.

A good example of a bundle landing page from Olipop:

This is a very popular approach in black-hat and white-hat nutra, gadget offers. You’ve probably seen such pages in various executions. Here are a few examples.

A typical page with bundles for a nutra brand:

Or like this one from Biooptimizer. After selecting the bundle, it redirects the customer to the cart:

A similar approach for a white-hat offer Pique:

Effective bundle landing pages allow companies to:

• Increase the average order value by selling additional products;
• Boost loyalty by offering advantageous bundles;
• Reduce logistics costs by shipping multiple items in one order;
• Enhance the user experience by providing ready-made solutions.

Which types of companies can benefit the most from implementing bundle landing pages? Primarily, online stores in cosmetics, electronics, clothing, sports goods, and other categories with potential for logical combinations.

Certainly, the main purpose of such pages is to increase the average order value. Additionally, there is a type of bundle landing page called TSL bundle landing page, as exemplified by the brand Native Path. TSL stands for Text Sales Letter. Simply put, it involves a lot of text on the landing page with some kind of story or narrative. Customers are explained why this offer is precisely what they need. Scroll through this offer, and you'll understand what TSL is.

So, bundle landing pages allow online stores to sell additional products to customers and increase the order value in one smooth process. However, simply combining random items won't work. To boost conversions, you need special target pages designed to promote your curated sets of products.

A cool bundle page from Glossier:

Follow these seven proven strategies to create highly effective bundle pages that will persuade customers to buy more.

• Choose complementary products. The foundation of an effective bundle is the relevance of the products. Include items that naturally complement each other in terms of functionality, purpose, or aesthetics. Customers want to see cohesive sets that intuitively go together. Random combinations only lead to confusion.
• Rely on data when creating bundles. Let data guide your bundle creation strategy. Analyze historical purchase patterns to identify frequently bought together items. Products purchased together in 5-10% of cases indicate high potential for bundles. With lower processing costs for a single order, you can offer discounts while maintaining profitability.
• Communicate the overall value. Convince customers to purchase the bundle instead of individual items by demonstrating extended utility and an enhanced user experience. Explain how the products work better together, solve a problem, or improve outcomes. Don't focus solely on savings — highlight the overall benefits.
• Social proof through reviews. Product reviews enhance conversions. Display prominent ratings on bundle pages. Allow customers to access detailed reviews for increased trust. Use review apps like Junip to collect and showcase authentic recommendations.
• Show discounts for bulk purchases. Wholesale customers expect discounts based on the "buy more, save more" principle. Cater to their needs by showcasing discounts on multi-product bundles on offer pages. Tools like Simple Bundles simplify the creation and management of such tiered offerings.
• Make the process interactive with builders. Add an engaging element by incorporating quizzes to create personalized bundles. This allows customers to assemble the perfect set for themselves. Flexible question types from Okendo will help tailor the experience to your brand.
• Propose subscriptions. Give customers the option to subscribe and automatically reorder their favorite bundles. Subscriptions increase customer lifetime value and enhance convenience through regular deliveries. Emphasize the savings with a subscription compared to one-time purchases.

Adopt a data-driven and customer-oriented approach to designing bundle landing pages. Suggest complementary products, convey their collective value, showcase creativity, and make repeat purchases convenient. By following these strategies, turn product bundles into a revenue engine.