The nuances of promoting nutra on Reddit, Pinterest, Petal Ads, Microsoft Ads, and Bigo Ads

Promoting through Facebook and Google becomes more challenging with each passing year. Moderation is tightening, algorithms are becoming stricter. Many webmasters are considering finding suitable alternative sources. In this material, we’ll talk about the top 5 fresh sources that will be even more relevant in 2024. We’ll share the features of promoting nutra on Reddit, Pinterest, Petal Ads, Microsoft Ads, and Bigo Ads. Let's go! 🚗

 

Reddit 

• Audience and reach: 430 million people. 
• Which GEOs do users come from most often: Tier-1 countries, with the majority from the United States, England, Canada, and Germany.
• What sets it apart: Successful testing for adult nutra is possible, as 18+ content is becoming increasingly popular here.

 

 

Reddit is a news aggregator, forum, social network, and source of information all rolled into one. Most users are residents of English-speaking countries. There are more men than women, with the core audience being young people aged 25-34. Users of older age groups can also be found.

 

The most discussed and popular topics are news from around the world, discussions about gadgets, technology, and adult content. This can be taken into account when planning your marketing approaches.

 

The source allows for setting up internal advertising, but Reddit webmasters also use it as a conditionally-free traffic. To succeed in more budget-friendly promotion, one needs to be active, engage in discussions, build up the rating (karma) of their account, and gain trust. Only after that can you post a link to an offer in the comments, and it should be presented as a native recommendation.

 

Settings for internal advertising and the dashboard are similar to Facebook Ads Manager. Moderation on Reddit is more lenient.

 

Reddit is not a universal platform suitable for every GEO. It's an ideal option if you're targeting Tier-1 countries, especially English-speaking ones. For other GEOs, it's worth exploring different sources because the volumes for other countries on Reddit are too small. 

 

A few recommendations: 

 

• For the Reddit source, it's better to choose offers targeting a younger audience, such as adult-nutra. For example, weight loss products (including those for men) and men's health.
• It's preferable to have a good level of English or hire a translator-assistant to check messages and texts. If there's an error or inaccuracy, trust in the account will quickly diminish.
• To access Reddit, you need to get some consumables. Accounts should be warmed up. To prolong their lifespan, it's better if the link in the comments leads not directly to the offer landing page but to a pre-lander (for example, to your own website, blog, or another social network).
• If you're starting to work on Reddit with a new account, freshly registered, participating in discussions and subreddits will help warm it up. You can suggest your own topics. To boost the reputation and trust of the account, it's crucial to do everything possible to avoid dislikes.

 

Pinterest  

• Audience and reach: Over 450 million people.
• Which GEOs do users come from most often: Tier-1 countries – USA, Germany, France, and the social network is also popular among residents of Brazil, Mexico, and Argentina.
• What sets it apart: The majority of the audience is from the USA.

 

 

Pinterest is not your typical social network. There are no likes or text posts, but there's plenty of high-quality visual content. Pinterest is used not only by designers but also by everyone looking for inspiration, including those searching for beauty and health products.

 

The majority of users are women (traffic share is around 75%). They are mostly financially capable women aged 35 and older. Since women are the main buyers of many nutra products, the potential of Pinterest as a traffic source cannot be underestimated.

 

Here, you can generate conditionally-free traffic. To capture the audience's attention, it's essential to regularly publish pins and make them visually appealing. The photos should be eye-catching and of high quality. Pinterest allows you to attach a link to any external source. For scaling, it's better to have multiple accounts. It's also necessary to analyze the keywords people use to search for pins and use these keywords in the descriptions and titles of the images.

 

On Pinterest, you can set up internal advertising, but the process is quite complex and bureaucratic. Therefore, it's better to use this social network to acquire conditionally-free traffic from Tier-1 countries and Latin America.

 

A few recommendations: 

 

• If you are working with adult nutra, you’ll need to use cloaking for Pinterest. Explicit erotic content is prohibited on Pinterest.
• In each pin, you need to place links to the offer. The algorithms work in such a way that they can promote any image, and users will see it in their feed.
• For Pinterest, it's optimal to choose offers targeted at women: women's health, skincare, rejuvenation, weight loss, varicose veins.
• Working with Pinterest is a long-term game. It may take months before the account "takes off" and a lot of traffic starts coming through the links in the pins. To achieve this, you need to post pins every day for quite some time. 

 

Petal Ads 

• Audience and reach: 730 million people.
• Which GEOs do users come from most often: Latin America, Asia, Europe.
• What sets it apart: Several advertising formats are offered, and there are useful tools for campaign optimization.

 

 

With Petal Ads, you can promote offers for users of Huawei and Honor phones within applications. The core audience consists of young people aged 25-29 years old (approximately 30%). The gender distribution is 60% male and 40% female.

 

Petal Ads is a powerful competitor to Xiaomi Ads. Comparing these two platforms, Petal Ads offers more flexible options and lower competition. There are several dozen parameters for setting up targeted advertising, functionality for testing creatives within one campaign, and tools for creating landing pages. Additionally, Petal Ads allows you to fix the price and purchase advertising at that rate.

 

To start running campaigns through Petal Ads, you need to acquire an agency account. Services like ZaleyCash and similar ones that distribute agency accounts can help with this. It won’t be possible to start running ads with a newly registered account; you'll need to establish a legal entity and provide a large package of documents to the Chinese platform administration.

 

A few recommendations: 

 

• Since Petal Ads allows advertising to be set up only for mobile users, it's important to ensure the adaptability and usability of your promos. They should look attractive and free of layout errors on any screen.
• To find the best combination on Petal Ads, you can test different formats. For example, media, search advertising, and various types of creatives. You can also conduct A/B tests on setting configurations to see how optimization algorithms will work.
• It's better to direct traffic to a pre-landing page or a pre-lander in the form of news or storytelling. This will help further warm up the audience and filter out unsuitable leads.

 

Microsoft Ads 

• Audience and reach: Over 1 billion people.
• Which GEOs do users come from most often: USA, Western Europe, China, India.
• What sets it apart: There is an option to transfer existing campaigns from Google and Facebook with just one click.

 

 

Users of Microsoft Ads are typically people aged 35 and older (over 70%). Approximately half of the audience has annual incomes of $75 000 or more. This indicates that for nutra offers, the audience here is truly targeted and financially capable.

 

Bing user demographics.

 

Microsoft Ads is an advertising platform that allows you to place ads within the Microsoft ecosystem, as well as on search engines like Bing, Yahoo!, and numerous partner sites. Managing and setting up campaigns is similar to the process in Google Ads. A nice bonus is that clicks can sometimes be cheaper here because there is less competition. Moderation is more lenient here compared to Google.

 

Microsoft Ads has efficient smart algorithms. For audience analysis and targeting, they gather data from Skype, Outlook email, and search engines. This means that the algorithms provide access to the most relevant users.

 

Microsoft Ads isn’t suitable for all GEOs. If you have offers for Tier-1 countries, this source can be an excellent alternative worth trying. However, if you are working with Latin America, Eastern Europe, or Asia, you’ll need to look for other sources because such audiences are either absent or too small on Microsoft Ads.

 

A few recommendations: 

 

• Despite the moderation being more lenient compared to Google, cloaking is necessary for gray nutra offers. 
• For keyword selection, it's best to use an internal tool, the Microsoft Planner. 
• It's most effective to promote offers to an older audience and tailor approaches and creatives to users aged 30 and above. 
• It's optimal to run campaigns from a well warmed up account that has undergone a good seasoning period. Newly registered accounts face moderation challenges. 
• When importing campaigns from Google and Facebook, caution is advised: accidentally importing a campaign that was banned will also lead to Microsoft banning it.

 

Bigo Ads

• Audience and reach: 115 million people.
• Which GEOs do users come from most often: Asia (mainly South, Southeast), Arab GEOs and MENA, and lately, many users from Latin America are also coming here.
• What sets it apart: Video creatives show the best results here.

 

 

With Bigo Ads, you can launch campaigns on two of the most popular messengers with huge audiences: Likee, a messenger for residents of Asia, and Imo.im, for residents of Arab GEOs. Bigo Ads has advanced optimization algorithms, relatively lenient moderation for nutra offers, and comparatively low competition as the auction is not overloaded.

 

Bigo Ads is definitely worth paying attention to in 2024. Ad setup in the dashboard is extremely intuitive, similar to the process on Facebook. There's no urgent need to engage in extensive account farming; many webmasters successfully pass moderation and launch campaigns right away with newly registered accounts.

 

Conclusion

Despite the abundant storms on Facebook and Google, the market and user preference trends suggest new alternative sources. We hope our guide will help you choose, test a low-competition platform, and find your successful combination in 2024!