The most profitable ways to convert traffic from Google Ads in white verticals

Google Ads has become the largest advertising tool, and "hot" traffic from it is valued not only by affiliate programs and advertisers in gray verticals. Since Google has developed promotion rules focusing on white niches of goods and services, it’s logical that working with them in this source is much easier and there is less need to worry about account blocking as often as it happens with webmasters promoting, for example, gambling.

 

Often, some white verticals in conjunction with the marketing capabilities of Google Ads bring advertisers and affiliates sums significantly larger than even in such high-paying gray niches as crypto offers. In this article, we'll discuss several profitable white verticals on which, with a competent approach, Google will allow you to run campaigns forever.

 

 

Important! Webmasters transitioning from other sources to working with Google Ads should understand that without minimal investments ranging from $800 to $1500, as well as experience in setting up and optimizing campaigns, it'll be more difficult to find even a suitable white niche and start earning from the first days using this source. The best solution in this case would be to use high-trust Google Ads agency accounts from YeezyPay.

 

How and on which white verticals webmasters drive traffic from Google Ads with maximum benefit

The essence of white offers is that information about them on creatives, landing pages, and in applications is transparent and reliable, and their promotion is not prohibited by the rules of advertising platforms. The user receives exactly the product or service that was mentioned in the creative and on the website.

 

At the same time, it's important to understand that while white offers from affiliate programs may not violate common norms for the average webmaster, they remain gray areas for Google. This is due to Google's rules on fair competition being violated. One of the main reasons is the prohibition of launching advertising campaigns on one domain from multiple advertising accounts at once.

 

 

In simpler terms, by using multiple advertising accounts, advertisers from affiliate programs get more traffic, increasing their chances of winning the overall auction. At the same time, conscientious white businesses using a single Google account typically receive significantly less target audience. Therefore, webmasters who advertise even white offers are forced to use review sites, pre-landers, etc., as buffers between Google Ads and the offer's landing page for full whitelisting of such offers.

 

And if such verticals, albeit conditionally, violate Google's rules, and webmasters have to devise ways to bypass these rules, then it’d be more accurate to call them conditionally white. At the same time, according to Google, only advertising one's own business, for which the advertiser can provide all the necessary documents and licenses if needed, can be considered fully white.

 

Below are several popular white niches and sub-niches where many webmasters currently earn tens of thousands of dollars by attracting traffic from Google Ads.

 

E-commerce

The e-commerce niche includes various everyday consumer goods such as clothing, hobby items, car accessories, kitchenware, and so on. E-commerce primarily encompasses not only product offers from CPA networks but also official affiliate programs of local and global marketplaces and online stores. For example, in this niche, many webmasters drive traffic to affiliate programs of giants like Amazon, AliExpress, Walmart.

 

 

When working with the e-commerce niche, you can drive traffic directly from Google Ads to a specific offer, but most webmasters prefer to create their review sites where links to various offers from different price categories are placed.

 

 

 

The chance that a user will make a purchase through the webmaster’s link increases several times.

 

Mobile applications and games

When purchasing traffic on Google Ads for mobile applications, the webmaster receives a payout from the affiliate network or advertiser for installing such an app.

 

 

The method of promoting such offers is one of the simplest and most attractive in terms of advertising campaign optimization. This is because often when working with this source, traffic to applications is driven using Google UAC. In this case, the webmaster only needs to set the average daily budget, total budget, geolocation, language, and campaign goal.

 

 

Mainly, according to Google, the applications that don’t violate their established rules include various antivirus programs, VPN services, cleaners, workout apps, language learning programs, and so on.

 

When working with this vertical, it's important for the webmaster to remember to constantly track the advertising budget expenditure since payouts for installing white applications are not always comparable to the cost per click in Google Ads. For example, depending on the GEO, promoting the Norton LifeLock app, the webmaster can receive anywhere from $1.03 to ~$103.

 

 

When it comes to mobile gaming, you can promote both self-published games and affiliate games available in app stores. An exception is games in the 18+ category, which according to Google's rules, fall under adult content, meaning they belong to the gray niche.

 

In creatives, a gameplay demonstration or flashy video sequence with main characters are usually used. However, in 2023, webmasters prefer the "inexperienced player" approach when using video creatives with gameplay, which triggers the viewer's desire to prove that they could definitely handle a certain stage of the game. A bright example of such a creative launched in Google UAC is the advertisement for the game Royal Match.

 

Overall, the video format of ads has proven to be highly effective in this vertical. Statistics from webmasters in this vertical who use trusted advertising accounts from YeezyPay show that users attracted through video creatives are sometimes even more relevant than those coming from standard Google search.

 

Travel offers

Offers for travelers are an excellent way to convert traffic from Google Ads profitably. This category includes services for selling tickets for all types of transportation, tours, and cruises from various travel agencies, as well as hotel and apartment bookings. One of the well-known offers in this niche is the hotel and apartment booking platform Booking.com.

 

 

Advertisers in this vertical also rarely allow traffic to be directed to the brand, so webmasters are forced to focus primarily on various bonuses, discounts, and loyalty programs in their creatives and pre-landers.

 

 

In the travel vertical, landing pages and full-fledged websites with discount coupons and promo codes are often used as the target page. The same approach is applied in creatives.

 

 

Real Estate

 

Another profitable white-hat niche to work with in Google Ads is Real Estate. These are offers for the sale or rental of residential and commercial properties, as well as offers for event venues. This vertical is very popular among webmasters who drive traffic to Tier-1 countries. Payment is made for confirmed calls from buyers or renters.

 

Ads not only use headlines and short descriptions with keywords but also include prices for some offers.

 

 

Traffic from ads is directed to a landing page tailored to the user's location.

 

For example, users searching for a realtor in Halifax, Canada, are directed straight to a page that helps solve their problem.

 

 

Due to high rates in the Google Ads auction for high-frequency thematic keyword queries, promoting Real Estate offers in this source is recommended if the webmaster is willing to spend several thousand dollars even at the testing stage. An alternative solution is to choose offers in cheaper GEOs and work with low-frequency keyword queries.

 

It's also worth noting that for the real estate vertical, retargeting after the initial contact with a potential lead is relevant. This will help reduce the cost per customer.

 

Finance and insurance

The vertical associated with financial and insurance offers is also considered whitehat. This applies only to certified services of large and well-known banks and insurance companies. However, according to Google's rules, for most offers in the insurance, loans, and microloan sectors, licenses may be required in the selected GEOs. In practice, affiliate networks often cannot provide such licenses to webmasters. It's better to promote such offers with a minimal number of bans and the ability to return unused advertising budget through agency ad accounts provided by the YeezyPay service.

 

When choosing an offer in the banking and insurance niche, it's important to understand how suitable it is for promotion on Google. Often, advertisers prohibit mentioning the brand name in advertising campaigns, and it needs to be added to the list of negative keywords. However, experienced webmasters use general keywords to bypass such restrictions, and in video creatives, they display the brand name.

 

As with the real estate vertical, webmasters in this niche won't get by with a advertising budget of $500-1000, but the payouts here are also among the highest in the whitehat directions.

 

Given the high cost of advertising in this vertical, webmasters prefer not to direct traffic directly to an offer, but to showcase sites where links to several affiliate programs are placed.

 

 

Most platforms require the provision of company details and supporting documents, especially if loans or insurance companies are being advertised.

 

 

When it comes to creatives and landing pages for promoting insurance offers, it's customary to segment advertising campaigns into different target audience groups. For example, if it's driver's life insurance, you can create a separate campaign with creatives and keywords targeting drivers of passenger cars, truck drivers, etc. Here's an example of such a creative and landing page:

 

What other white verticals can be promoted in Google Ads to earn significant commissions

 

Above, we've listed just a few white niches that are perfect for promotion in Google Ads. But you can also profitably drive traffic to verticals such as SP offers, B2B (HR, legal services, consulting), educational courses, services of specialized professionals (for example, psychologists), accredited business trainers, and so on. Surveys leading smoothly to sales are one of the most effective landing page options for these niches.

 

 

The choice in white verticals is limited only by the webmaster’s imagination, so even if you couldn't find an official affiliate program in a niche that seems promising, you can always directly contact the owners of such businesses and negotiate terms of cooperation.

 

Conclusion

To convert traffic from Google Ads profitably, it's not necessary to promote only gray verticals. There are plenty of white niches that allow webmasters to earn four to five-figure sums in US dollars per month. However, when working with this complex traffic source, it's important to remember that all advertising campaigns are moderated by bots, whose algorithms aren’t perfect. Sometimes, even accounts that promote exclusively white offers may not have high spend and may even be subject to blocks. To minimize the impact of these nuances on the final campaign results, in 2023 experienced webmasters recommend using trusted Google Ads advertising accounts from YeezyPay.