The impact of high-frequency keywords on traffic

SEO in gambling is a long-term and potentially passive source of income. With properly chosen keywords, you attract high-quality and interested traffic, which directly impacts your earnings.

Why is traffic from iGaming sites considered more valuable and high-quality?

Visitors are already warm, targeted customers who click on the link not out of curiosity, but because they already know what it is.

The higher a site appears in search results, the better it ranks in search engines. The amount of traffic a site brings depends on its position in search results. The higher the site in search, the more traffic on the site, increasing the likelihood of attracting customers for advertisers or affiliate networks.

What are high-frequency keywords and how to work with them?

The first and most important stage in SEO is gathering the semantic core. When forming the semantic core, it's important to choose keywords that will attract the target audience.

In the context of SEO (search engine optimization), the term "high-frequency keywords" (HF) typically refers to keywords or phrases that are frequently used in search queries. These are words that users often use to search for information on search engines such as Google.

When website owners optimize their pages for search queries using high-frequency keywords, they aim to take into account the popularity of these words among users. The goal is to make their content more visible to search engines and attract more organic traffic.

An example of a high-frequency keyword in SEO could be something like "slots and slot machines" or "casino bonuses". These phrases are often used by people when searching for information about smartphones or choosing a laptop, so they are considered high-frequency keywords in the context of SEO. An example of statistics from one of CatAffs' partners demonstrates the results of long-term work with HF keywords.

Example of statistics using HF keywords:

We recommend integrating both high-frequency and low-frequency queries into texts for maximum profit. Using only high-frequency queries may lead to attracting an unwanted audience to the gambling affiliate website. Low-frequency SEO keywords have less competition, guaranteeing higher conversion rates and attracting a target audience interested in gambling.

Example of statistics with low-frequency keywords (reg2dep 50%, good click-to-reg ratio):

If you want to achieve sustainable growth in traffic and conversions, you always need to remember that semantics are constantly changing: new slots, games, and ways users can find you emerge. It's important to track these changes and respond to them by creating landing pages for every query a user leaves.

Given the value of SEO and its positive impact on traffic statistics, affiliate programs often place special emphasis on finding specialists capable of effectively working with both high-frequency and low-frequency keywords.

However, using high-frequency keywords in SEO can pose a number of challenges for webmasters. The CatAffs team has shared the most common pitfalls that can be successfully overcome with their assistance:

• Working with high-frequency keywords requires not only time but also the development of a long-term search engine optimization strategy. Sometimes, the results may not be immediate.
• Popular keywords typically have high competition. Many webmasters and companies may compete for the same traffic, making it difficult for your content to stand out among search results. Due to this high competition, significant efforts and some time may be required to achieve high rankings in search results.

Knowing about these nuances, the CatAffs affiliate program provides all the necessary tools and recommendations so that you can focus on creating quality content: banners, deep links, reviews, testimonials.