$4.7 bn — the forecasted profit of the gambling market in South Africa. Brand YesPlay on gambling in South Africa

Today we spoke with the head of affiliates, Mark, from YesPlay. Mark told us about the YesPlay brand, verticals, and areas of work. And also why they chose South Africa from all the GEOs, and whether it's really possible to earn there. We discussed the YesPlay Affiliate program, its features, and advantages. And found out where to go to start cooperating with the guys.

 

Hi! Today we want to talk to you about the brand YesPlay, what it is, and why webmasters should consider it. Let's start by getting acquainted. Tell us a bit about yourself, what position do you hold in the company?

Hi! I'm Mark. My focus is affiliate marketing at the Yesplay.bet brand. I've worked with various projects and now I've chosen to focus on white markets with a developing brand.

 

How long has the YesPlay brand been around? What directions and verticals does the company operate in?

The history of Yesplay began in 2015 when an enterprising entrepreneur decided to open sports betting points in South Africa with full digitization and self-service. At that time, the local industry wasn’t ready for innovations, so the brand shifted online.

In 2020, we aimed to become the №1 brand in the online market for gambling entertainment in South Africa. This marked the beginning of our expansion, and alongside sports betting, bets on lottery outcomes, live casinos, and online slots were added.

 

 

So, YesPlay is a direct advertiser in the online casino industry. Does YesPlay have a license?

YesPlay is licensed by the Western Cape Gambling & Racing Board (WCGRB), a division of the national regulator in the Western Cape province. The current license number can always be found on the yesplay.bet website, and at the time of this interview, it is #10180204-010. Therefore, YesPlay can accept players from all corners of South Africa.

 

 

Your primary GEO is South Africa. Why do you focus on this GEO? Is there a lot of competition here? Do you work with other GEOs? Are you planning to scale?

We started with South Africa and continue to work in this direction. Our strategy is to succeed here and then expand further. We concentrate our resources to achieve the best performance in the market and don’t expend our efforts in different and unrelated directions.

 

Before conquering the world, you need to put your house in order.

As for plans: plans are made as we go along because the world is constantly changing. Today, the regulator issues a license from Curacao, and tomorrow it may revoke it. That's why we are currently working in South Africa.

 

 

By 2027, the profit of the gambling market in South Africa is forecasted to reach $10 million, which is twice the amount compared to 2024. What is the reason for such growth? Why is the population of South Africa so interested in gambling?

The projected profit of the gambling market in South Africa is $4.7 billion. And we are already part of this market.

The population of South Africa tends to believe more in luck than in cold calculation. Moreover, with the expansion of mobile connectivity, the development of internet technologies, the growth of banking, and the implementation of online services, traditional casinos have become much more accessible in South Africa.

 

 

Previously, casinos were perceived as a luxury entertainment for the super-rich. Now, you don't need to stay in a premium hotel for the weekend to try your luck: just download the app, register in 2 clicks, instantly make a deposit, and start catching fortune in no time.

 

You have your own affiliate program, YesPlay Affiliates. How long has it existed? What are its advantages and features compared to other affiliate programs? Why should webmasters consider it?

The affiliate program is the marketing department of the YesPlay.bet brand. We provide access to direct deals and are the advertisers ourselves.

 

 

We have direct access to the product, the fastest and highest quality updates of information, and updates of new releases in YesPlay. Your personal manager is always available and will advise you on how to best handle your traffic, quickly review statistics and analytics, help develop new hypotheses for traffic generation, and also to be among the first to receive a payout.

 

YesPlay Affiliates is the first and only Russian-speaking affiliate program for a South African licensed igaming product in the post-Soviet space, where talented webmasters, arbitrageurs, and marketing specialists are gathered.

 

What tools and resources do you offer webmasters for their work? What else is interesting? Are there any bonuses or additional perks for webmasters?

Let's be honest: we can't boast about things like apps for generating traffic, agency cabinets, billing services, or designers creating creatives. But we can always point you in the right direction to get them. After all, all these services have long been outsourced.

But from our side, we provide the most converting landing page in South Africa, advise on which product will attract the attention of experienced or new players, and structure our work in a way that will make you want to send your South Africa traffic only to us.

 

What type of traffic do you accept? Are there any restrictions?

We have limitations on the types of traffic we are willing to accept:

 

• Mislead is not accepted. Driving traffic to an aviator is not allowed yet. It's not available now, but it will be very soon;
• Under 18 — under no circumstances! We are for healthy gambling;
• Local peculiarity: we cannot guarantee winnings, wealth, easy money, or earnings. Gambling is a spicy entertainment, not a way to earn money.

 

Schemes are a red flag for us. We say no to them right away.

 

Do you offer ready-made creatives for work? Can a webmaster ask for help in creating converting creatives?

We have access to a wide range of creatives on various themes: slots, football betting, rugby, cricket, live casino, or lucky numbers. But our designers are ready to assist you in implementing your ideas, or we can provide a personalized banner for your advertising campaign. Just write to your manager with your wishes or questions.

 

What payment systems do you work with? How often are payouts made? How much can a webmaster earn on average with you?

Payouts are made once a month. We rely on reporting periods, but in the future, we plan to implement personalized payout terms for media buying teams. We prefer to pay in USDT, as webmasters appreciate receiving payments quickly, without waiting for the bank to transfer money according to an invoice.

 

A webmaster's earnings are not limited. If you've proven that your traffic is stellar, we'll gladly take as much of it as you can provide. The key is to ensure that your audiences remain untapped 😉

 

Can you share the top offers of your affiliate program?

Revenue share up to 45% from the start and NNCO without additional conditions. In the South African market, we offer such terms exclusively. As for CPA offers, please reach out to your manager. You already know where to turn.

 

How is your cooperation with webmasters structured? Do webmasters have personal managers? Who else can provide assistance if questions arise?

Every webmaster receives a personal manager at the beginning of their work. They can also rely on support from the head of the marketing department to understand market expertise and obtain specific types of traffic.