How to drive traffic from TikTok to OnlyFans: a $23000 case for an OnlyFans model

TikTok is one of the highest-converting traffic sources for OnlyFans, alongside Instagram and Reddit. There are several ways to utilize it effectively, along with nuances to consider before starting. In this article, we'll discuss how to drive traffic from TikTok in 2024, highlight challenges, and demonstrate a $23 000 case from the author of the Telegram channel "ClipCash" for an OnlyFans model.

Campaign formats: personal and burning accounts

There are two ways to generate traffic from TikTok: managing a named model account or using a network of accounts. The first format is suitable for a model who wants to independently develop their profile. It's important to remember the platform's strict rules, which have become even stricter since the beginning of 2024. Now, any hint of sexuality is punished with a permanent shadow ban, which cannot be lifted.

TikTok labels videos as "not suitable for recommendation feed", which means that only the account's followers will see it:

Therefore, if you want to post consistently and without issues, you should choose a "blogger" format: create cute videos, dances, and other content completely unrelated to eroticism. For example, this is how OnlyFans model Daisy Bloom operates — she films dances and lip-sync videos to trendy sounds:

The second format is suitable for agencies and those who drive traffic to models. In this case, multiple accounts are used to post batches of very risky videos, such as here. After they "work", they are banned. Such accounts typically last up to two days.

For "burner" accounts, a creative approach is required: unexpected nudity, sounds in the background, and so on:

What you need to know before launching: SIM cards, recommendations, and shadow bans

The most relevant audience for OnlyFans is the USA. To have your videos recommended to this audience, it's important to be aware of several crucial nuances:

• American SIM card, IP address, and device country;
• Record videos tailored to American trends, avoiding Latino ones at all costs;
• Orient yourself towards the appearance and behaviors of American models.

All of this will help your videos to potentially appear in the recommendations of Americans, but it doesn’t guarantee it.

If you are from the CIS, there are several rules to follow in order to appear in the recommendations of Tier-1 countries:

• Use an iPhone;
• Reset the iPhone and change the device region settings to the USA;
• Remove the SIM card from the phone and activate a good VPN for the desired country, or insert an American SIM card;
• You can register the account with any email, but it's better to use @gmail.com.

Things to remember and what not to do:

• Don’t insert a link to OnlyFans or LinkTree on TikTok — this could result in a ban. It's better to leave a link to Instagram;
• Post videos between 22:00 and 4:00 Moscow time;
• If you want to re-upload videos, mirror them and do so no more than once.

Case: $23 000 from TikTok using OnlyTraffic

The author of the Telegram channel "ClipCash" shared their experience of driving traffic from TikTok to the OnlyTraffic affiliate program. The manager recommended the model Hanna Zimmer due to her high profitability metrics:

Average Revenue Per User (ARPU) is $20.90. This metric helps understand how much money each fan brings on average. The team promoted from burning accounts, and here are their statistics on clicks and subscribers over the year:

Any fan who subscribes to the paid page generates profit. After subscribing to the model, the fan is engaged by a team of professional chatters who use sexting and sales techniques to encourage the member to purchase content, custom stuff, and more.

There were a total of 136 012 clicks and 3 833 subscriptions, resulting in a conversion rate of 3%. As a result, the model earned $75 308 from this traffic, and the traffic owner's revshare at 30% amounted to $22 443:

The model's average revenue per day (ARPD) is $75.47, indicating the average amount earned each day over the past week.

Now, let's look at more detailed statistics. 7% of fans renewed their subscription to the model's page, 869 fans made at least 1 purchase, with 119 making more than 5 purchases. 7 fans, known as "whales", donated $500 or more:

These whales will continue to generate income for both the model and the traffic owner. It's important to remember that being perfectly beautiful doesn't always guarantee high earnings; the most crucial factor is the balance between the professionalism of the chatters and the model's appearance.

Unfortunately, guys no longer have any TikTok statistics available as their accounts kept getting banned. However, they shared approximate figures with us: there were a total of 20-30 million views across all accounts, resulting in 130 000 clicks. On average, this means that 30 million views brought in approximately $30 000-35 000.

Conclusion 

TikTok is an excellent source of traffic with a quality audience that yields good returns over time. Lately, working with it has become more challenging due to stricter content publishing rules. Nevertheless, this isn’t a reason to despair — it's important to explore new approaches and keep trying. Best of luck!