Offers Vision: The specifics of the subcategory and how to promote in different regions

With vision, a person receives a significant portion of information about the surrounding world. When vision deteriorates, panic sets in, and individuals seek any means to help themselves and preserve the ability to see the colors of the world. For this reason, vision offers are in demand worldwide. It may not be as common a category as weight loss or enhancers, but it’s equally profitable. In this material, we’ll discuss how to promote vision offers, what such offers entail, and which approaches to test based on the region.

 

What do offers addressing vision problems entail

In most cases, offers aimed at addressing various eye problems involve natural supplements and remedies. They contain beneficial nutrients, vitamins, and minerals that have a positive impact on eye cells and optic nerves.

 

Vision offers can help with problems related to dry eye syndrome, alleviate conditions associated with age-related vision deterioration, or provide general prevention and nourishment for the organs of vision. 

 

The form factor of such offers includes capsules, pills, decoctions, and less often drops. These remedies are entirely over-the-counter, meaning users don't need to visit a doctor. 

 

Offers in this subcategory of nutra can be in demand among people of different ages. Typically, these remedies attract individuals aged 45-55+. Unfortunately, younger users are also susceptible to vision-related issues. For example, teachers, IT professionals, and office workers spending extended hours in front of a computer may experience eye problems.

 

There is another segment of users to target – young individuals seeking solutions to help their elderly parents. 

 

When launching a campaign, you can follow the advice of your personal manager and the requirements of the advertiser. If the age is not specified in the requirements, it's advisable to conduct initial tests with a broad audience, and then target specific groups based on the statistical results. It's important to prepare separate creatives for the younger audience, such as office workers, and distinct creatives for the elderly. Advertising messages and approaches should differ for each group, as well as the age of models in the creatives.

 

It's also rational to entrust the first campaign to auto-optimization algorithms. Once the algorithms study the audience, it’ll be easier to identify age groups and conduct A/B tests to determine the best creatives. 

 

Ideas and approaches for promoting Vision offers

Since the offers address one of the most important organs – the eyes and the ability to see, promotion approaches should take the following into account: 

 

• Demonstrate that the offer is safe. For the user, this is a plus because they don't need laser correction or risky surgical intervention, after which they could be left without eyes. Emphasize the naturalness of the product and the potential harm of pharmacy remedies.
• Explain the convenience of using the offer. Mention details about the treatment course, duration of efficacy, such as how quickly the product will help, and the recommended frequency of intake. Additionally, highlight that the remedy is more convenient than its pharmacy counterparts. For example, pills may be more convenient than pharmacy eye drops, or if the form factor is drops, emphasize their comprehensive and preventive effects.
• Remind about the benefits. This could include financial benefits, as the person will spend less compared to saving up a large sum for a good ophthalmologist. You can also highlight another benefit – thanks to the offer, the quality of life will improve, and the person will be able to recognize the faces of loved ones without glasses.

 

GEOs where Vision offers are popular

Offers can be promoted in all countries. However, when choosing a specific GEO, it's essential to plan an advertising strategy, taking into account aspects related to creatives, advertising messages, positioning, and to study the culture and customs.

 

In 2023-2024, promising regions include:

 

• Latin America;
• Eastern Europe;
• Asia.

 

When choosing a GEO, it's recommended to analyze the overall healthcare situation: how well-developed is the medical system, do people trust doctors and pharmacies, or if healthcare is good – how easy it is to access a doctor, how many bureaucratic formalities one needs to go through to see an ophthalmologist. People often buy nutra offers because it's more convenient for them to quickly find a solution to their problem rather than gather medical reports and tests, even if they have the money for doctors.

 

Vision offers can perform well in countries with a high proportion of elderly people since vision deterioration is typically associated with aging.

 

Where to promote Vision offers 

Such nutra offers are not as popular as weight loss or enhancers. Everyone desires to lose weight and look attractive for their partner, while products to improve eye health are purchased by a more limited audience.

 

In this regard, sources with the ability for narrow targeting and auto-optimization are more suitable for the campaign. It's preferable to be able to distinguish people or audience segments based on demographics and interests. Platforms like Facebook, Google, or premium networks with native advertising work well. The Native format seamlessly integrates into content, remains unnoticed by ad blockers, and people tend to pay more attention to such ads. If you decide to stick with an ad network, using a high-quality tracker and carefully forming white and blacklists is crucial to avoid low-quality leads.

 

Why it's worth promoting Vision offers

Let's go over the advantages of this nutra category:

 

• The Vision category is stable. There is no seasonality here, as vision can deteriorate at any time of the year.
• These offers are comfortable to start with in nutra. They can be suitable for both beginners and experienced webmasters.
• These offers have the potential to increase demand. The average age of Europeans is approaching 44-45 years. Overall, the global population is aging. Vision deteriorates not only due to computer work but also because people struggle to give their eyes enough rest due to the busy pace of life. Various factors contribute to this, including deteriorating environmental conditions, stress, and unbalanced diet.
• Loyal moderation. Vision improvement supplements can be presented as special vitamins for the immune system of eye cells. Vision advertising doesn't contain anything prohibited or 18+, which algorithms often scrutinize. Therefore, promoting vision capsules without cloaking is possible even on Facebook.
• Comparatively low competition. Most webmasters focus on adult nutra and weight loss offers. Some newcomers even overlook the existence of the Vision category. Working with such offers, you can find your own combination and generate leads at a low cost.
• Increased chances of good approvals and conversions. Vision offers are purchased by people who have firmly decided to buy this product. It's usually not an impulse purchase but a more conscious one, when a person seeks a solution to help their eyes without going to the doctor and avoiding queues at the clinic.

 

To achieve results and profits, it's crucial to choose an approach that convinces people the product will solve their eye problems. Let's now explore examples of approaches for different GEOs.

 

Different approaches: photography, infographics, collages.

 

Promotion of Vision offers in the regions

Let's explore some effective ideas and strategies on how to structure your campaign based on different GEOs.

 

Latin America

In LatAm countries, classified as Tier-2 and Tier-3, the medical situation is not particularly favorable. Medical services from any type of doctor are expensive, especially ophthalmologists. As a result, residents of this GEO often seek good-quality medications online.

 

Ideas for creatives and approaches: 

 

• Engaging emotions. Establishing an emotional connection with the user can be achieved through storytelling. A real or fictional blogger, serving as the protagonist, can share how he was struggling with deteriorating eyesight, trying the offer, and experiencing life improvement.
• Medical approach. If you plan to use quotes or the name of a real expert, it's crucial to discuss this with the manager. Alternatively, consider discussing the approach with a fictional character.
• Emphasis on speed and affordability. It's advisable to provide specific figures and timelines — how quickly the offer will help, demonstrating its fast effects. Publishing reviews from people who confirmed improvement in their eye condition within a few weeks without visiting a doctor and without significant expenses can be effective.
• Mentioning family. In Latin American countries, the family culture is strong; it’s customary for the younger generation to take care of the elders. In the same storytelling approach, you can tell a story of how a young person helped prevent their mother or grandmother from losing eyesight.
• Reminder of a limited-time offer or limited quantity of the product. This is necessary to encourage purchases. Latin Americans are accustomed to a more relaxed pace of life, but if they see on the landing page that the discount will soon expire, it can motivate them to buy the offer.
• Showing results. In a video or photo, you can demonstrate how a person sees an image before using the offer and how they see it after.

 

Example of an approach showing the result.

 

Eastern Europe

Many countries in this region fall into Tier-2 category. There is a good level of healthcare, but the services of private qualified doctors are expensive. The income of residents in Eastern European states is not high, so the opportunity to save money, buy something cheaper online is extremely important. 

 

Ideas for creatives and approaches: 

 

• Interview with a doctor. It’s necessary to find out from the manager whether it’s possible to use an existing personality, for example, a well-known ophthalmologist in the country, or create a fictional character.
• Storytelling. Europeans love to read the news, find out what is happening with other people. Reviews and evidence are also important to them. In addition to a well-developed story, you can add research results, certificates, and comments from other users to the landing page.
• Naturalness. Europeans highly value a healthy lifestyle and eco-friendliness. It's essential to convey the idea that the offer contains only natural ingredients. Eye health is often associated with blueberries or carrots, so you can incorporate these food products into the promotion.
• The possibility of achieving results in a short period. You can mention specific figures, the number of days it takes for the offer to definitely start helping. Additionally, emphasize that the offer is versatile, suitable for every family member, and has a comprehensive preventive effect.
• Discounts and promotions. If there's an opportunity to save through discounts or if the offer includes free delivery and payment upon receipt, highlight these prominently in the positioning. 

 

Products that contain eye vitamins.

 

Asia

If you've chosen Southeast Asia, you can focus on the needs and pains of people related to the underdeveloped healthcare system. There's a shortage of good specialists, yet people tend to trust authoritative opinions of doctors. 

 

Ideas for creatives and approaches: 

 

• Testing targeting people over 30. In Asia, the average population is generally younger than in Europe. People around the age of 30 might be looking for eye offers for their relatives.
• Interview with a doctor. Initially, it's worth consulting with the manager to check if there are any restrictions on using quotes and the name of a known doctor. An alternative is to create a fictional expert character who will speak about the offer.
• Naturalness. It’s worth talking about specific medicinal herbs, minerals, and vitamins that are part of the product. Asians highly value eco-friendly products and pay attention to this when making a purchase.
• Benefit and reliability. Here, you can use the message that the offer is affordable, there is a discount, and overall, acquiring it is cheaper than going to the doctor. Also, taking capsules twice a day is safer than opting for laser correction, where something could go wrong. 

 

Conclusion 

Nutra offers for eye health are products that will bring profit in any case, even if you’re a beginner arbitrageur, and especially if you’re a professional. Use our tips, test hypotheses, approaches, find your own successful combinations!