Any creatives for adult content, even uncensored: how to run adult products in 2024

Sex, health, and money — three topics that will always concern people. Legally solving the problem with money in just a couple of days is far from possible for everyone. But anyone can buy a couple of dietary supplements to cure ailments or improve their sexual life. This is one of the reasons why the adult nutra niche will be interesting to the audience for many years to come. I’ve prepared material in which I explained the relevance of the adult nutra niche in 2024, from which sources and GEOs to run it, and how to prepare creatives for such offers.

 

 

Why adult nutra will be relevant in 2024

First, let's define which products belong to this vertical. Adult nutraceuticals include:

 

• Supplements that enhance potency, testosterone levels, and sexual performance;

 

• Creams that enlarge the penis, breasts, buttocks, and so on;
• Pills and drops that cure prostatitis and other diseases of the genitourinary system.

 

My manager from MyBid and I discussed the relevance of these products and came up with three reasons why such offers will remain popular for a long time.

 

• People keep getting sick. Statistics show that healthcare expenses are steadily increasing. This also includes issues with sexual health, which can be very expensive to treat surgically.

 

 

• The creatives don't blind the audience. Every month, a new product enters the market seeking to capture the audience's attention. Marketers recognize the demand for such products and therefore come up with more original approaches.
• Medicine is not rushing to develop. Third world countries continue to lag behind in healthcare. This also applies to intimate healthcare of the population. Therefore, people are willing to resort to more accessible methods of solving problems: pills, vitamins, and creams.

 

 

Which sources and GEOs to choose

Traffic source. Regular products can be promoted from any sources: creatives pass moderation smoothly, and offers don’t raise any suspicions. But adult products are a completely different story.

 

Most sources don’t regulate the format of creatives for this vertical thoroughly, so platforms may suddenly ban the advertising account without explanation. All this leads to unforeseen financial and time expenses. Because of this, I prefer advertising networks that work with push notifications. In this format, ads aren’t moderated at all. Thanks to this feature, even the most provocative images can be promoted without censorship, and the boldest approaches can be used.

 

Through trial and error, I found that the best traffic comes from porn sites. However, not from one-day sites, but from projects with a long history: xHamster, XVIDEOS, Pornhub, etc. But cooperation with such platforms is an expensive pleasure. Therefore, not all advertising networks can drive traffic from these resources. It’s much easier to give the webmaster an audience from pages that are partially filled with bots.

 

Because of this, I’ve been searching for a network that can bring cheap and high-quality leads from trusted sites for a long time. As a result, for a year and a half now, I’ve been cooperating with MyBid, who drive targeted traffic to my offers from Tier-1 countries at a price starting from $0.000169 per click. In addition, the guys own over 95% of the platforms from which leads are generated, so there are no questions about the quality of the audience.

 

GEO. Leads can be found in any country, but each tier has its own preferences.

 

• Tier-1. Residents of these regions are often interested in products for treating the genitourinary system.
• Tier-2 and Tier-3. Here, enhancers for intimate body parts, testosterone boosters, and products for prolonging the duration of sexual intercourse work best.

 

Why ad networks are the most optimal source of traffic for adult nutra

I can immediately identify three reasons why adult nutra offers should be promoted specifically through ad networks:

 

• Networks specialize in specific verticals, which helps attract relevant audiences to product pages rather than random visitors. MyBid has a whole pool of platforms suitable for such products. A personal manager can compile a list of such platforms and offer them to arbitrageurs even before the start of the ad campaign.
• Advertising networks offer various ad formats. Taking MyBid as an example, they promote 6 formats.

 

 

For example, regular pushes won't reach Apple device users. Fans of Apple technology are often found in Tier-1 countries. According to statistics, products for treating the genitourinary system are most commonly purchased from there. Therefore, it’s more expedient to launch a campaign in the In-Page Push format. This will help gather the maximum target audience.

 

• Networks help buyers launch and manage campaigns. This point doesn’t apply to all ad networks I've worked with. However, I can vouch for the fully-managed network MyBid. They not only provide each webmaster with a personal manager who helps with the campaign but also create comfortable cooperation conditions. Throughout my affiliate career, there have been a couple of cases where part of the budget was clicked by bots. But MyBid is the first, to my memory, who clarified all the details, penalized the bot platform, and refunded my money.

 

How to prepare creatives for an adult nutra offer advertising campaign

If you're using push notifications, you don't need to worry about ad moderation — it's not conducted at all. But with other formats, you need to be careful because the platform's administration may ban overly explicit images. In this regard, my personal manager helps me, who always suggests appropriate creatives for the selected format. We usually use two approaches to create advertising creatives:

 

Emotional. The main message of such ads is to show the emotions of people using the offer. Suitable for most offers in this vertical.

 

 

Associative. This option is suitable for products that cannot be directly advertised in the chosen format. For example, if you advertise penis enlargers through pops and use another approach, the risk of being banned significantly increases.

 

 

Conclusions

When working with any adult-themed content, I recommend choosing push notifications. The risk of being banned for overly explicit creatives is close to zero. Additionally, preparing ads for this format is simpler: you'll only need two small images and a brief description of up to 72 characters. And if you opt for In-Page Push, then one image will be sufficient.

 

Before choosing the GEO, it's advisable to define your target audience. I've outlined some general preferences in the article itself, but each offer has its own specifics. You can learn about them from your affiliate manager or the advertiser. This way, the webmaster will save time and money on tests.