Line Messenger: How to generate traffic in Asia via the messenger

In affiliate marketing, the Asian audience is vast and easily adaptable for various verticals. However, to effectively advertise gambling in Thailand and other Asian countries, you should pay attention to the specifics of using the Line messenger. In this article, we’ll tell you what Line Messenger is, what opportunities it provides for promoting gambling, and how to create a bot in this messenger.

What is Line Messenger?

Line Messenger is a popular Japanese messaging app that has become especially widespread in Thailand. It was created in 2011 with the goal of developing a reliable network of assistants for emergency situations. Over the years, the number of Line users has significantly increased, and currently, the messenger holds a leading position in terms of active users in Thailand, Taiwan, Japan, and Malaysia.

One of the features of Line Messenger is the presence of an integrated social network where users can write blogs and leave comments. Subscriptions are available only for official accounts, including corporate blogs and media outlets. In general, Line can be considered an analog to Telegram with a focus on the Asian market.

Audience of Line in Thailand and other Asian countries

Thailand

• Population: around 70 million
• Official languages: Thai, Isan, Yawi
• Average income: $500-600
• Average age: 40 years

Speaking in general about the GEO, the standard of living here is not the highest, and even for foreigners, living conditions in Thailand may not seem too expensive considering the average salary of an employee with the same average qualification. It’s around $500-600.

You can consider using this messenger not only for Thailand but also for some other GEOs where it’s widely popular.

Japan

As of June 2016, the claimed number of users in Japan was 68 million, while at the same time in Thailand, their number was 33 million.

• Population: approximately 125 million
• Official languages: Japanese
• Average income: $2000
• Average age: 49 years

Taiwan

As of February 2014, Taiwan had 17 million Line users. Here, the messenger has spread as widely as in Japan and Thailand.

• Population: about 23 million
• Official languages: Chinese
• Average income: $1600
• Average age: 47 years

Indonesia

As of February 2014, Indonesia had 20 million users.

• Population: about 273 million
• Official languages: Indonesian, Malay
• Average income: $450
• Average age: 28 years

Malaysia

• Population: about 33 million
• Official language: Malay
• Average income: $600
• Average age: 30 years

Currently, the messenger is making its way into other parts of the world, but this process is slow.

Promoting gambling in Line Messenger

Line Messenger offers the possibility to integrate various websites into the messenger through its built-in browser. This makes the use of Line in gambling particularly convenient. Additionally, the messenger provides aggressive push notifications, which start coming after adding the bot as a friend. This can be useful for attracting users to gambling offers.

Examples of promotion methods:

• FB + Line Messenger. Advertising on Facebook with links to a landing page where users can proceed to Line Messenger for additional information or registration.

• Native + Line. Using native advertising with banners on movie websites, where users can see the Line bot contact and transition to the messenger for additional information or playing games within the messenger.

• FB Messenger + Line Messenger. Creating advertising in Facebook* Messenger with a link to the Line bot contact, so that users can get information or play gambling games within the messenger.

How to create a bot in Line Messenger?

Creating a bot in Line Messenger allows you to communicate with users, propose offers, and run advertising campaigns. To create a bot, you’ll need to follow a few steps:

• Register on Line Developers. Go to the official Line Developers website and create a developer account.

• Create a channel and obtain the Channel ID. Create a channel on Line Developers and obtain the Channel ID, which will be used for interacting with the bot.

• Set up the Webhook URL. Specify the URL to which requests from Line Messenger will be sent.

• Develop the bot. Use the developer menu to create the bot and its functionality.

• Test and publish the bot. Test the bot's functionality, make sure it works correctly, and publish it for users to access.

Conclusions

Line Messenger is a popular messaging app in Thailand and other Asian countries that provides convenient opportunities for promoting gambling. Utilizing Line in conjunction with various advertising channels and creating a bot in the messenger can help you attract more users and increase conversion. Don't be afraid to experiment and explore new ways to monetize the messenger to achieve success in gambling in Thailand and other Asian countries.