Case for dating offer in Europe with 105.88% ROI via Push.house

One of the most popular verticals promoted by push notifications is dating. Dating app and site offers are considered one of the evergreen niches that do not lose relevance depending on the season. Online dating services are a common way to find partners in Tier-1 countries. Europe is no exception. Residents of many EU countries are active users of apps for dating and searching for a <one-night> stand, and services with simple registration are especially popular. 

 

In promoting this case, an offer was used, whose name the author did not disclose due to a possible increase in competition. However, we know that this was a SOI (Single Opt-In) offer with a simple target action.

 

General information:

 

• Offer: Dating SOI
• GEO: Italy, UK, USA, Spain (IT, GB, US, ES)
• Advertising format: push ads
• Period: May 19, 2023 - Present
• Costs: $392.43
• Revenue: $808.15
• Profit: $415.72
• CR: 2,687 out of 24,643
• ROI: 105.88%

 

To launch, I used the offer of a popular dating site, which is distinguished by the simplicity of the intended target action. Previously, I had experience promoting it in other large and no less popular traffic sources, but this time, the search for a new converting bundle led me to push notifications. 

 

From my previous experience, I knew that my offer was a great fit for Europe. Therefore, I decided to start with Italy. The conversion in this region differs significantly from other European countries. This is due to the peculiarities of the mentality of Italians, open to new acquaintances. Italians, in principle, are quite easy to relate to short connections "for one night". I can say that the stereotypes associated with them are not based on an empty place and are only confirmed in practice.

 

When preparing an advertisement for GEO Italy, I used the following parameters:

 

Creativity badge: I advise you to use buttons and badges, because it really affects the growth of CTR and CR. For my campaign, I chose Chatting. From other cases, I knew that messages received as a result of supposedly real correspondence convert much better than other formats.

 

Creative 18+: Yes. I used a nudity creative so I had to mark it as 18+.

 

Button text: Apri (from Italian open) and Nuovo messaggio (from Italian new message)

Caption: Melissa ha inviato (1) foto (from Italian Melissa sent (1) photo)

Advertisement text: Fai cio che vuoi con me foto gui (from Italian. Do with me what you want)

 

 

As a creative and icon, I used an image of a naked female breast. As a result of the configuration, the following push notification was received.

 

 

The moderation of the campaign was very fast. After testing, the campaign immediately began to bring good volumes of traffic. I received the first conversions after a few hours. Usually, I approach the scaling process quite seriously and before launching in new GEOs, I carefully study the peculiarities of the regions and uniqueize the creative for a long time. Here, based on the data obtained, it was not difficult for me to draw a conclusion about the quality and volume of traffic, as well as analyze the prospects in other GEOs. 

 

I was so impressed with the results of the promotion that a day later I scaled the campaign to the UK, Spain and the USA. To date, I have achieved the best results in Italy and the UK. Unfortunately, due to caps in other GEOs, the campaign had to be suspended.

 

For all the time of the launching, I have never optimized campaigns and continue to pour on the same parameters with which I started. At the moment, the launching show the following numbers.

 

 

Finally, I want to emphasize once again that this is my first experience of promoting through push networks.

 

Thanks to this case, I realized that in order to achieve good results, it is not necessary to go to FB or Google. You just need to have a good partner in the form of an advertising network, know the characteristics of the audience where the promotion is planned, and have a high-quality offer that can bring benefits in the future.