How to promote gummy bears in the English-speaking countries

Nutra is among the evergreen verticals that generate income without being tied to situational and seasonal factors, like gambling or betting. In the nutra market, there are over 10 different segments, each with its own characteristics, but they usually revolve around a few top sub-verticals such as weight loss products, enhancers, and similar items. Let's delve into another segment of nutra in the Western countries - CBD.

 

Specifics of Gummies offers

The foreign nutra market is very specific and differs significantly from the CIS. Arbitrageurs who have at least once promoted offers for the Western market have probably encountered problems due to the difference in mentality.

 

In the West, the topic of biohacking is highly developed. People strive to squeeze maximum productivity out of their bodies using nootropics and other types of supplements. In the CIS, people have only recently started showing interest in them.

 

One of the trending product categories in the biohacking niche is CBD, or cannabidiol. It’s a natural cannabis extract that doesn’t cause narcotic dependence. In the United States and European Union countries, it’s used for the treatment of various nervous system disorders.

 

CBD supplements come in various forms, including oils, creams, liquids, and capsules. Gummy bears have become a best-seller - they look like regular gelatin candies but contain cannabidiol.

 

The demand for cannabis can be assessed through research from specialized services. For instance, the Market Research Future portal reports a market volume of $15.6 billion in 2021, $18.43 billion in 2022, and anticipates growth to $71.2 billion by 2032.

 

 

Analysts note that the increase in demand is driven by a shift in consumers' attitudes towards CBD products. Since the legalization of cannabidiol in various countries, there has been a significant increase in the production of various products and the number of purchases in online stores.

 

Approaches in creatives and landing pages

Тutra is considered a gray vertical because creatives often exaggerate the positive qualities of products, and in reality, many of them are not just placebos but can also have unpleasant side effects.

 

In the case of gummy bears, it's different — they are designed for relaxation, immune support, and boosting productivity. There's no need to invent any supernatural properties in the creatives.

 

Popular approaches in creatives from SPY services:

 

• Sometimes we need additional assistance in dealing with everyday stress, and that's when help comes from…. https://youtu.be/pvdO52TT7EM 
• 🌿 CBD gum is everywhere! 🌿 It's not a coincidence - people just love them! They have a calming effect, making them indispensable on any stressful day. ​​https://youtu.be/HwU9l0Ug7no 
• Thanks to these new chewing candies, you’ll be in high demand..... https://youtu.be/Ra-1YmpmcvM 
• 😔 Tired of weak and brittle hair? 😓 Don't let dissatisfaction and lack of self-confidence take over! https://youtu.be/1A8cuOBZNF0 
• Start your journey to migraine relief with our chewable candies.

 

• 🌽 Just new gummies that will make her scream all night.

 

 

Example of a creative

Analysis of SPY services shows that the majority of webmasters focus on relaxation and mental health recovery, but sometimes there are examples of creatives with a sexual undertone. However, scientists have proven that frequent cannabis use has a negative impact on potency.

 

The same psychological techniques are used in both static creatives and video ads - discounts, time limits, and visualization of the positive properties of dietary supplements.

 

Landing pages typically follow a standard structure: product description + order form. On the page, you often find discounts, timers, and a money-back guarantee.

 

Example of a landing page 1

 

Example of a landing page 2

 

Example of a landing page 3

 

Promotion cases

Most Gummies and CBD offers are focused on the SS (Straight Sale) payment model. This implies that the arbitrageur receives payment when the customer confirms the order on the landing page.

 

The SS model is popular in Tier-1 countries: the USA, Canada, Australia. In offer catalogs, payout rates start from $50-70 and go up to $170-200. Most of the offers are for the US.

 

 

Offers

When it comes to promoting nutra, the standard ROI figures range from 50% to 60%, but there are occasional instances with returns as low as 20% to 30%. The final outcome depends on a combination of factors, including combinations, audience quality, and product quality.

 

Recently, guys at Crazy Profits shared a case study on promoting the CBD oil with a 26% ROI:

 

 

They obtained a net profit of $4100 with expenses amounting to $15 600. The ad creatives utilized approaches related to joint pain relief.

 

 

Creatives

The team didn't encounter issues with driving traffic and CTR, but Hungarian traffic was costly, and in the long run, they couldn't achieve a high ROI from this combination. Nonetheless, the results are still excellent.

 

 

Statistics

The second promotion case targeting Belgium is also interesting, as it achieved a 66% ROI. The profit was $7700, with expenses amounting to $11 646. The ad creatives predominantly focused on medical aspects, while the whites were standard from the affiliate network.

 

 

During the testing phase, the cost per lead from Facebook remained at around $9–$11, but later, they managed to reduce this figure to $6–$9. Based on the results of the campaign, webmasters concluded that it's entirely possible to extract profits from older offers.

 

 

Conclusion

Gummy bears are not a new product in the nutra market, but if you don't copy approaches from spy services and build your own combinations, you can achieve a good ROI and continue promoting them successfully in the long run.