$132,822 in 2 Months with ASO: Strategy for ranking in the top of Google Play

Hello, friends. My name is Albert, and I am the Head of ASO at the Gipsy Land agency. Today, I’ll explain how we earned $132,822 from 01.04.23 to 31.05.23, using one developer as an example. I’ll also share our promotion strategy and discuss the fundamental ASO steps required for better app indexing and quicker advancement to top positions so you can claim all the benefits from your targeted key request.

Example of choosing the GEO

First and foremost, we need to determine the GEO and the keyword we will target. Let's consider everyone's favorite Brazil: we'll take the keyword "Plinko" and drive traffic to this slot. I also recommend focusing on a specific slot or brand when dealing with a small number of applications, as this often yields better conversion rates than cross-promotion.

Studying search results

After selecting our “GEO/keyword” combination, we need to study the search results. We enter the GP search results and assess our capabilities. Pay attention to the following factors:

• App lifespan. For example, Apps that have been released 6-9-12 months ago and maintain specific positions indicate a healthy lifespan.
• Number of installations.
• Approximate number of apps for the chosen keyword.
• Whether the app receives mixed traffic or if it's mostly organic.
• Evaluate the turnover of the app. How quickly search results change/update.
• Examine the number of characters and semantics of the competitor.
• Assess the ASO optimization of competitors' apps. Analyze their texts, reviews, graphics, pay attention to the package name and developer name.

This is a brief analysis you need to make to estimate how many installations you’ll need to rank in the top positions on the device’s first screen and calculate advertising expenses. You can also ask the advertiser about the ASO traffic conversion rate and determine how long it’ll take for the app to start paying off and making you millions.

Moving Forward...

After evaluating your competition and estimating your budget, you need to utilize ASO tools to collect a semantic core. I recommend using well-known services. In general, there are quite a few of them available, but try not to rely on just one, as the frequencies and keywords differ between services.

Gather semantics from two different services. Take five competitors from the TOP-5 and see which keywords they are indexing for. I suggest including both high-frequency and medium/low-frequency keywords.

It's not necessary to trust services 100%. Sometimes, a low-traffic keyword can perform well. But you'll discover this when it ranks in the TOP-1. Next, suggestions in GP are also an important aspect. We open the Brazil search results and see what GP recommends when we start typing our keyword Plinko.

We list and sort everything by traffic, and the semantics are ready. We then go to the copywriter with the prepared technical specification!

The next step is to create the design. We look at competitors and provide a design brief to the designer. Here's an example of the design for our application that we're promoting to the TOP:

App development and keywords indexing

Now, we need to develop an app. This is one of the most critical factors for success. For testing a single keyword, I recommend creating three apps. It's also advisable to use different cloaking techniques and different development engines. For example, you can build the app on Unity and Android Studio and use a different cloaking for each app.

Once everything is ready, buy a console or farm yourself and release the app. The console should be of the highest quality, and I don't recommend cutting back at this point. The average cost of a console on the market is $100-110. Upload your app and wait…

After your app is published on the Google Play store, give it 3-5 days to settle, then gradually start promoting it to the top. I promote apps through the aso-gen.com service. Overall, it offers an excellent balance of price and quality on the market.

On the fourth day after the app's release, check its indexing - how many keywords from our semantic core are indexed. If there is high competition for your keyword, and the primary keywords are not indexed, I recommend doing direct installs for the app for two days. Start with 20 on the first day and 30 on the second day. Additionally, you can purchase reviews for these two days with keywords that haven't been indexed. 3-5 reviews per day should suffice.

Purchasing installs

Next, we create a plan for purchasing installs and proceed to execute it on aso-gen.com. It’s advisable to gradually expand the semantics. For example, target 1-2 high-frequency keywords and 2-3 medium/low-frequency keywords and promote them for 3 days.

What's convenient about aso-gen.com is that you can specify the number of installs for each day.

Screenshot №1:

Here's a display of installation purchases for the first day.

On the second day, we add 50 installations to each keyword, and on the third day, we do the same – adding 50 installations for each keyword from the previous day. Here's an example for one keyword:

• Day 1: Plinko – 200
• Day 2: Plinko – 250
• Day 3: Plinko – 300

Screenshot №2:

Here's how each of our launched campaigns will be displayed in Asogen.

You can track the number of completed installs and other important details.

On average, it takes 5-10 days to bring your app to the TOP - to the first screen of smartphones.

Results

The numbers are in front of you. We achieved these results using multiple brands and slots. The apps are unique and written on different platforms. We used various cloaking techniques and promotion strategies based on our analysis. Plinko was one of the slots we used.

I'm attaching screenshots from this affiliate program.

April:

May:

In conclusion, I would like to say that if you want to succeed in ASO, you need to prepare a significant budget. Always assess the app store's situation adequately; this will help you avoid many mistakes. We are also looking forward to welcoming experienced developers, ASO specialists, and console farmers to our team.