Introduction:

 

"One platform, endless growth opportunities”

Affise Ecosystem (MMP, Performance)

Affise is not just an affiliate marketing platform. It’s an ecosystem of solutions for any business in promoting a product/service in digital marketing. These solutions seamlessly integrate with each other and allow for efficient business management through precise performance analytics, tracking of any traffic, and well-organized data in one convenient interface.

 

Affise Performance is the company's main product, which, thanks to its versatility, is suitable for various directions and allows for an effective launch of your affiliate program and management of your own media buying.

 

 

Affise MMP is a mobile attribution platform that offers all the tools for the development of your applications. Thanks to deep analytics, you can see the conversions of advertising campaigns, user actions after app installation, and the effectiveness of their retention. Affise MMP allows tracking both organic and non-organic installations, user activity, and much more.

 

 

Benefits for different types of teams

 

**Media buying**

Affise products are designed for media buying companies pursuing ambitious goals, including achieving monthly turnovers exceeding 1 million dollars.

Affise allows you to have a complete overview of all advertising campaigns in a unified interface and control the media buying process by addressing issues such as traffic redirection, click discrepancies, and targeting errors.

Affise is easily integrated with your BI system through the Data Fusion functionality, allowing you to enhance your analytics capabilities by accessing raw data.

 

iGaming

Thanks to Affise, you gain a comprehensive understanding of your players' behavior and track their actions, including registrations, deposits, repeat deposits, losses, and winnings.

Analyze player balances, view partner statistics, and generate reports based on any metrics to study the effectiveness of player acquisition and engagement.

Track all metrics, work with NGR/GGR reports using detailed analytics.

Collect all information on user dashboards and receive a comprehensive real-time performance report.

 

Key functionality

Analytics

For clients in the iGaming industry, Affise offers specialized reports that provide in-depth analysis of key metrics and the state of your affiliate program. These reports are an essential tool for analyzing and optimizing your strategy in iGaming.

This report allows you to display key metrics of your affiliate program: Reg2Dep, Click2Reg, Click2Dep, as well as analyze custom metrics that are important specifically for your business.

Moreover, you can display these metrics in the partner dashboard for your affiliates and media buyers.

Such a report will help analyze which traffic sources are most effective on which offers and make timely decisions.

At the same time, you determine which metrics to show to partners and which ones to keep for internal use only.

 

The report allows you to see not only basic metrics but also build complex reports. For example, you can output statistics for each offer, then group them by partner and by the sub-source of that partner.

 

 

Such a report would also be suitable for clients in the e-commerce segment, where you can display purchase percentage, returns, and other necessary metrics for your business.

 

 

Setting up offers

Affise provides the opportunity for flexible offer setup for successful campaign management:

Advanced targeting allows efficient traffic control by setting restrictions (both general and personal) not only based on countries, regions, operating systems but also on mobile operators, devices, IP, and sub-sources. 

 

The traffic back function (at the global, personal, and offer levels) allows maximizing traffic monetization by creating redirect funnels. For maximum monetization, the platform’s specialists recommend using the traffic back function in combination with smartlinks.

The payout configuration system allows working with various events, setting flexible payouts based on the target action, and configuring different types of payouts: CPA (fixed), CPS (revshare), CPA (mixed). Thanks to personalized payouts, Affise provides flexibility in settings, and restrictions on GEO and sub-sources allow paying partners only for conversions from the desired locations.

 

The cap functionality, which operates based on the budget, click volumes, and conversions, allows for efficient campaign management, avoiding overflows, and redirecting traffic to other links for additional monetization upon reaching the limit.

 

When working with different landing pages, you don't have to worry about future analytics: Affise provides a clear picture of which landing page converts better. It also allows you to conduct A/B testing during the campaign launch to understand which landing page will yield the best results.

 

User management

In Affise, there are three main user roles: administrator, account manager, and partner manager. Each role comes with default permissions that can be customized to grant more access or, conversely, restrict specific sections.

Thanks to the flexible role system, direct advertisers, affiliate networks, agencies, and media buying teams successfully operate in Affise. Their onboarding specialists will assist in selecting the right set of permissions based on your business needs.

 

Affiliate program

Affise offers extensive capabilities for building your affiliate network, whether it's media buying or an online casino. A personalized partner dashboard is an integral part of any successful affiliate program.

The platform is providing a personal account for each partner, customizable according to their preferences. 

The iGaming clients can track registrations and deposits directly on the dashboard, enabling partners to promptly view the results of their efforts.

For a more detailed analysis, you can customize statistics and display any metrics of your affiliate program (NGR, GGR, FTDs, and more). 

Each partner can set their own traffic back URL to maximize monetization of residual traffic.

 

Smartlinks

Smartlinks in Affise automatically direct traffic to the most effective offers, boosting your conversion and revenue, while your partners drive traffic to a single link.

 

At the same time, you can manually adjust where to direct traffic. For example, if you want to promote a specific offer, you can increase its 'weight' in the smartlink, ensuring a certain percentage of traffic always goes to that offer. 

Every day, the platform's smartlinks handle over 500 million clicks, reflecting the trust their clients place in this functionality.

 

Automation

Thanks to a special set of automation features, Affise clients can avoid monotonous manual campaign management:

CR Automation helps automate campaign management based on CR according to rules you set. Abnormally high or low CR values almost always indicate issues with traffic quality.

KPI Automation helps automate the management of your campaigns and partners based on your KPIs.

Click Automation helps automate the management of campaigns and block partners if they generate a specific number of clicks without any conversions or with a low conversion rate.

Commission tiers help automate the calculation of payouts and bonuses for partners when key performance indicators are achieved. This feature is extremely useful for large brands, agencies, iGaming, and fintech industries.

Billing API allows automating the process of partner payouts and setting up integration with third-party payment services.

 

Support

Effective customer service is one of the key standards of Affise:

• During the trial period, each client is provided with a personal onboarding manager to help them get acquainted with Affise and configure it according to their needs;
• Throughout the entire lifecycle in Affise, each client has a personal Customer Success manager with deep industry expertise. They assist with questions related to business plans and strategies for successful implementation in Affise;
• The Customer Care team, available 24/7 through live chat and email, helps address queries about functionality and the platform in general.

The numbers speak for themselves: Affise Customer Satisfaction (CSAT) level in 2023 is 98%!

 

 

Tracking of advertising expenses

Affise provides an effective solution for media buying teams to track advertising expenses. 

Your analysts can generate reports within Affise detailing how much was spent on advertising for each offer, media buyer, and traffic source.

Analyzing advertising expenses allows you to see the real picture of the profitability of your program and your ROI.

 

Data security

Affise places special emphasis on the security of your data. All client data is securely protected, and the company regularly undergoes certification according to international security standards. 

For example, obtaining just the SOC-2 certificate requires 3-6 months of rigorous checks and continuous auditing thereafter. 

Affise has been certified and complies with the following security standards:

• GDPR
• LGDP
• SOC-2
• ePrivacy seal

Therefore, you can always be confident that we'll never use your data for our purposes.

 

Interface and settings

The Affise user interface is designed to provide maximum convenience and flexibility in settings tailored to individual customer needs. 

Affise offers extensive customization options, allowing each client to adapt the platform to their specific business requirements. 

There are 8 pre-installed themes for your partner program. With just one click, you can completely change the look of your partner dashboard.

If that's not enough, and you desire deeper customization to make your affiliate program unique, there’s always an option to configure the color of each element, upload your unique icons, and fonts.

 

 

Prices and plans

 

Affise allows you to choose a plan that best fits your goals and aligns with your budget. Platform’s sales managers will provide consultation and help you select the most advantageous plan according to your business requirements. 

Moreover, by purchasing a specific subscription, you can be confident that Affise won't increase its cost over time – the price is fixed based on the contract, which serves as a guarantee for the initially discussed terms.

 

Customer feedback and success stories

Examples of leading companies in the market, such as Alfaleads and Traffic Squad, attest to the effectiveness of Affise as a reliable business partner:

*I can confidently recommend Affise to other companies in affiliate marketing. This service ***will cover a large part of the needs of a modern affiliate program operating in the iGaming vertical.

Constantine Guberkan, Deputy CEO Alfaleads

Implementing Affise was a very right decision, and in my opinion, it's an excellent solution for large media buying teams facing instability in tracker performance as volumes increase. 

When media buyers purchase more than 1M clicks per month, it becomes crucial to efficiently handle the data that passes through your links and optimize advertising campaigns increasing ROI and improving traffic quality for advertisers.

Artem Lashko, COO Traffic Squad

 

Conclusion

Affise is a reliable partner for your business, thanks to continuous product development, the use of modern technologies (Google and Amazon servers), and compliance with international security standards. 

The platform handles over 15 billion clicks per day, so Affise clients can work with large volumes without worry, and the pricing policy of "we don't charge for clicks" allows payment only for results.