Case: $19 348 with Erexol for a month with FB in France

Despite the popular belief that solo arbitrage is dying, the volumes that can be made by working solo prove otherwise. The main thing is to take a structural approach to business, use good consumables and not give up if something doesn’t convert with you. This case is proof of that.

Introduction:

• Offer: Erexol
• Affiliate program: LuckyOnline
• Source: Facebook
• GEO: France
• Campaign duration: 04/01/2023-04/30/2023
• Total leads: 2644
• Confirmed: 691 (26%)
• Spent: $10,200
• Received: $19,348
• Profit: $9 148
• ROI: 90%

Consumables and technical part

• Cloaking: Keitaro filters - bots, geo, proxy, white pages were not used.
• Proxies: normal ones were used: static IPv4, geo proxies didn't matter.
• Payment: Brocard.
• Accounts: initially, the cheapest accounts without farming with a $50 limit under a geo were used for the test, then the bundle was transferred to a setup with high-limit advertising accounts ($1500) + a farm account with an advertising ban passed.
• Fanpage: Used fanpage with an advertising ban passed, no followers or posts

About prelanding

I already had experience working with this geo and direction, so I took 3 pre-landers with an exclusively medical approach into the split. From the very start, the variant adapted from another geo proved to be the best:

Creatives

First test launches were with a classic approach for this direction - a girl + an offer and a promising text.

 CTR on this creative 25%

This approach still works on this GEO, gives cheap leads and high CTR. But during low tide, there were problems with ad rejection due to creatives, it was simply not possible to send, so I had to change the approach and make the most simple but understandable creative:

 CTR on this creative is 10%

This approach was easily moderated and gave an excellent spend. The CTR is noticeably lower, but this did not greatly affect the cost of a lead. The cost of a lead was $1.5-2, but when the budget was increased, it rose to $3-4. After testing this approach on cheap accounts with a $50 limit, I transferred it to a high-limit account of $1500.

Setting up an advertising campaign

It was launched for the age audience of 45+, the target was set to automatic, Facebook itself selected the desired audience. After test runs, it was revealed that the leads come from completely different placements, so I left everything as it is on a high-limit account.

Account breakdown with $1500 limit (1)

Account breakdown with $1500 limit (2)

The load scheme was used by 1-3-1 on accounts with a $50 limit. On an account with a $1500 limit, I used 1-5-1. I turned on ads from the new day in local time, during the day I monitored promising adsets, and turned off the rest. The budget was $60 at the campaign level (account limit $50), on an account with a $1500 limit, the budget from the start was $150.

Bid strategy: maximum number of leads. Even when raising the budget of $300 for the campaign, the price per lead did not fly up much, so I didn't have to come up with anything new.

Statistics and finance

Now the most interesting thing in this case: 80% of the leads came from 1 high-limit account and 1 active adset with 1 ad. Case did not plan to write, so one screen from the most successful advertising campaign has been preserved:

Screenshot from the personal cabinet of the affiliate program:

Conclusions

As a result of the case, it can be noted that with the right approach and good consumables, everything spins for a long time and well, 1 account with a high limit can replace 10 low-limit ones and give time to search for new bundles.