190 FTD in a week targeting Nigeria, gambling case by Moonstar Network

Nigeria – the pearl of Africa. For the average arbitrageur, this GEO might seem unremarkable, but Africa will soon make a quantum leap in all areas, and Nigeria will be at the top of this pedestal!

Therefore, start thinking now about where conversions will happen in the coming years. Yes, not everyone can see into the future. Or rather, not everyone can see it, very few can do it… That’s why we write GEO reviews, so you can stay one step ahead of the market and start gaining experience in the GEOs that will soon explode with bets and traffic volume.

From words to action, today we present to you a case from one of our webmasters and tell you how they achieved 190 FTD targeting Nigeria in 6 days.

Basic Information:

• Affiliate network: Moonstar Network 
• Offer: N1bet NG
• Rate: 5 euros
• GEO: Nigeria
• Revenue: $694
• Expenses: approximately $30 for cards/accounts + $278 budget
• Profit: $386
• ROI: 125.32%
• Campaign dates: 24.05 - 31.05.2024
• Total: 659 registrations, 190 FTD, 130 QL FTD

Why Nigeria

Let's start by saying this case was not done by a newbie webmaster! The arbitrageгк already had experience working with Africa and Nigeria in particular, which allowed them to quickly find a combination, optimize the ad campaign, and run a test cap.

The webmaster came to us in mid-May and requested offers for Africa. The affiliate manager provided several GEOs that were performing the best at that time. Among them were Rwanda, Zambia, Nigeria, and Côte d'Ivoire!

Since the webmaster had experience working with Nigeria, they chose it and the N1bet NG offer, with a paid goal of 1000 NGR FTD, and a rate of up to 9 euros per FTD. For the test cap, the webmaster received a rate of 5 euros per FTD.

Statistics for the offer from the advertiser:

• Click2Reg > 19% 
• Reg2Dep > 30%

A bit about the GEO

The average spin rate in this GEO is 0.24 euros, which is lower than the global average of 1 euro. Games with low volatility are prioritized.

Popular bonuses include free spins and jackpots. The online gambling and betting market volume already exceeds 2 billion dollars, and by 2025, the revenue from gambling is expected to be around 675 million euros. By 2029, the number of online gambling users is projected to reach 3 million.

The target audience is young people aged 18 to 35 years old. In Nigeria, the percentage of women placing bets is higher than in European countries. 38% of men and 27% of women place sports bets several times a week. On average, 33% of Nigerians place bets several times a week, 9% bet every day, 11% bet once a week, and 20% bet several times a month.

By the way, Moonstar Network has a betting offer for Nigeria. The English Premier League and the Spanish La Liga are the most popular in Nigeria. Perhaps the national teams of these countries will also appeal to Nigerians during this Euro? Write to the manager, he’ll tell you what is currently trending in betting.

Creatives

As we mentioned earlier in our review, Nigeria is a typical representative of TIER-3. Here people gamble to get rich; for them, casinos are a way to earn quick money in large quantities, as they believe. Also, in African countries, creatives should be as bright as possible.

The webmaster tested both static and video creatives. The best-performing creatives were those featuring scratch cards and emotionally engaging slots. Surprisingly, news-related creatives didn’t perform well at all!

Creatives used:

https://www.youtube.com/shorts/eIvGb9YvapY?feature=share 

https://www.youtube.com/shorts/7xtWiOdIzYA?feature=share 

The news site, which we had high hopes for, unfortunately didn't succeed.

https://www.youtube.com/shorts/lmv_Q_mHhMw?feature=share 

The creative that performed best.

Here's the brief guide from Moonstar on what the creative should be like for Nigeria:

• Bright: Africans love everything bright and colorful.
• Currency: Nigerian Naira; language: English. Money is credited to Nigerian banks; here are some of the most popular - Access Bank, Zenith Bank, and United Bank for Africa.
• If it's a news site - only on popular channels in Nigeria; the list is attached - Channel 24, The Punch, BBC News, CNN, TVC News.
• Luxury Life, winnings accompanied by wild emotions.

Personally, we recommend Wild Creo. Many of our webmasters order creatives from them, and they always kindly provide examples of their top creatives for our reviews! If you need fast, quality work without breaking the bank – Wild Creo is your choice.

As for video or static – only testing will tell. Does static generally convert? Yes! Have we heard from our webmasters that static creatives have performed well? No. It's up to you to decide.

Apps

Here we have minimal information; we only know that WWA and Trident apps were used. The main criterion for apps is that they shouldn’t be heavy. Plus, our advice is to try using the same design for apps as for creatives and pre-landers, as this will increase conversion to deposits.

Promotion process

The traffic run was from May 24 to 31, with traffic being driven only for 6 days out of the 8. The run was a test to identify the combination and understand the math for the GEO and offer. We ran first bills + budget. For optimization, everything was standard: campaigns that generate at least 2 deposits for $2 FB are paid for and continue running!

There were two audiences:

• Men aged 18-38 
• Men aged 25-45

The results were the same, give or take; it's impossible to highlight any one specifically. All campaigns started at midnight local time. The campaign structure was 1-1-1.

Statistics for the offer based on the campaign:

• Click2Reg > 16,75% 
• Reg2Dep > 28.79%

There were a total of 659 registrations at a cost of $0.46 each, 190 FTDs at a cost of $1.62 each, and 130 QL FTDs at a cost of $2.36 each. It's easy to calculate that the webmaster earned $2.69 per deposit.

Results

Over 8 days, during which traffic was active for 6 days, we managed to get 130 QL FTDs and earned $694 with expenses totaling $308. Additional FTDs are still coming in, but we're unable to specify the quantities. The ROI reached 125%. It's worth noting that this case was a test run. For this offer, the webmaster took the entire cap for July and successfully exhausted it. The rate, as you can imagine, was far from 5 euros per FTD.

Africa has been gaining momentum for several years now and is becoming increasingly popular among arbitrageurs, but not everyone knows how to work with it. Cheap traffic, high conversions, and a continuously growing population stimulate more and more webmasters to try their luck on this promising continent. Here, the same principles apply as in other TIER-3 countries.

Currently, the betting market in Nigeria is significantly larger than online gambling, but very soon they will equalize, and Nigeria will become the top online gambling market in Africa, surpassing South Africa.

For more information on GEO-specific details, please contact our affiliate manager.