Doorways on drop domains: where to get drops for doors | Drops and PBN

My expertise on this issue: several tens of thousands of domains viewed by hand, several thousand purchased and creation of a network of doorways to receive thematic traffic. Now the average portfolio of domains is 500-1000. I do not pretend to guide to creating doorways 2023, everything that is stated below is the result of my laziness and an attempt to save my own time on a task that is difficult to delegate. In the end, 10% of domains still turn out to be unsuccessful.

 

The article is not for noobs, written as a set of interesting thoughts from my point of view for practitioners at Google. My main goal of domain selection is to launch doorways. To build a PBN network and under white labeled projects the focus will shift a bit.

 

At the time of writing, Ahrefs changed the interface to 2.0, which spoiled my life a lot, the screenshots will not be relevant everywhere, but the meaning is clear. Where am I looking for:

 

• Godaddy auctions
• Snapnames
• Namejet
• Dynadot
• Namesilo
• Dropcatch
• Expireddomains
• Search for verified links

 

The easiest option is to upload Broken links in Ahrefs and check server responses by domain. The downsides are that 500 other webmasters have already done this before you, and Ahrefs' verified link database is slow to update. A difficult option is to crawl with ready-made or self-written tools.

 

I do not take EMD domains, because in most cases these are domains with SEO promotion methods, and not natural linking.

 

I retested many services like Domcop and Namebio, but they did not take root due to volumes and goals. Requires the verification described below.

 

So checks.

 

1. Index by operator site: in Google, Bing, DuckDuckGo:

 

• Having a "good" index - remnants of relevant URLs, "original" URL structure (compare with the old trusted link mass in Ahrefs), does not guarantee that there were no doorways. Google sometimes throws out the "doorway" index, leaving the remnants of the "good" one. Sometimes Bing or DuckDuckGo helps - they index much more slowly, and there may be pieces of the index from the doorway.
• Having the main page in the index (possibly with a registrar stub) is a good but optional feature.
• If the domain is listed at auction, and there is nothing in the Google index, then buying such a domain is very risky. There should have been at least something in the index while the stub was hanging for a month.
• Additional SERPs may contain interesting remnants of the domain's dark past. It's worth looking into.

 

2. Look at Ahrefs backlink dynamics

What a bad chart looks like: 

 

 

What does a good chart look like:

 

 

Here is an example of a covid startup with state support:

 

 

3. Page with traffic and keys

This graph shows that most likely after a normal site that ceased to exist in 2018, the domain had a bright but short life in the form of a doorway. In such cases, I immediately refuse the domain, I continue to dig only if the domain is very pleasant according to other data, I am looking for confirmation.

 

 

4. Movements tab, look at key data

There is such a moment: if the domain is under the USA, and it was used as a doorway for Spain, and all the keys have already fallen out of the Ahrefs index (and the link mass is clean), it will not be easy to find movements by door content, except perhaps by enumeration of countries.

 

In this case, everything turned out to be simple, because. the keys are in the US database:

 

 

Worst of all, if the doorway was, for example, under China or Japan, and it was not driven through the link mass, there is no spammy link, the keys did not get into the  refs index, he may not notice it. In case of such anomalies on the chart of keys-traffic + it is empty in Movements for the anomaly period - I simply reject the domain.

 

Here is such an indefinite option, which I most likely will not take. According to the “original” geo keys, there are no, but the Ahrefs has detected something.

 

 

4.1. An unobvious sign of a good, not scorched domain, when a registrar stub appears on a domain before an auction, the branded keys of this domain begin to climb “on the stub” (the domain appears in the ranking for branded requests).

 

5. Let's look at the link mass

We quickly look at the runs on the link mass , they can be seen if sorted by external links. We include historical data on the link as spam fall off quickly:

 

 

The next step, anchors in historical data. If there are a lot of links, you can (it used to be in the old interface...) take only 3-5 anchors, they usually spam them [I didn’t find how to switch to historical data in the new interface]. Here in the example is something normal and relevant:

 

 

Optionally, you can create a stop - list of anchors, I used it when I filtered domains programmatically by API.

 

Well, when nothing dumb is found here, you can carefully review the link mass. Evaluate not only the weight, but also the trust of donors.

 

6. Issuance by domain in direct occurrence

You can find a link that Ahrefs did not see, citations on very trusted resources, spammy link. You can find profiles in social networks, evaluate when the domain was actually discontinued (the business died).

 

6.1. A good but optional feature is that the main domain is in 1st place when searching by domain:

 

 

7. Webarchive

According to the webarchive, there are non-obvious moments if the history of the domain was interrupted. On the domain, they could raise content from the webarchive on the main page, and make a PBN / doorway. And according to the history in the webarchive, everything will be beautiful at first glance, but somewhere among the articles on the main page there is a link to pharma.

 

If the main page is in the form of a blog feed, the date of the last article. If the site died in the year 17, then in the webarchive there is a registrar stub or 403, and then again the same site in the 19th year, but the last article remained in the 17th year, with a high probability this is a raised webarchive at best for building a pbn network.

 

If you have any other thoughts - write in the comments, you will get a full-fledged comprehensive document. I see no point in discussing. This is how it works for me, this is how it works for you - well done.

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