Case $6,380: W-LOSS Switzerland

The Private Profit team decided to share with you one of the spring 2023 cases. Weight loss is not their main focus, but the guys wanted to test it. It was interesting how it would go, because the summer season is coming soon and the offer should be relevant. With the choice of offer, as always, our manager Nastya helped.

General information:

• Offer: W-Loss CH
• Direction: Slimming
• Bundle: Pre-landing + Landing
• CPA network: Shakes.pro
• Main source: Facebook
• Period: 15.03.23-25.04.23
• GEO: Switzerland
• Spent: ≈ $6,980
• Received: ≈ $13,365
• Profit: ≈ $6,380
• ROI: ≈ 91%

Consumables and technical part

• Antidetect: Octobrowser
• Proxies: mobile (according to GEO account)
• Domains: trust domains with history + subdomains issued on them
• Accounts: cheap accounts without farm and logs (bill 50)
• Cloaking: Keitaro filters
• White pages: sites loaded locally in keitaro

Promo

We used both the promo from the offer card in the affiliate program, and our own. If they took promos from the Affiliate Program, then they were further altered: they changed the visual, updated the characters, added live photos to the comments.

All the promos that were used for the strait were united by a common approach - these are personal blogs with a personal history of losing weight. Heroes everywhere tried to look for fresh, not used: from TikTok, Instagram.

An example of a promo from the affiliate program, which we later redesigned

Initially tested prelandings + landings to find the ones that hooked people more. Later all promotional materials were combined into one landing page (pre-landing with an order form) and traffic was launched on them.

Creatives

Tested different approaches. The main ones that ended up working with: folk, beautiful girls with results and before/after. Also, in addition to teaser, video-creatives were used. The videos are converted both with the text and without it. The main thing was to write a good title and description.

Video creatives here: with text, without text.

Advertising campaign setup

We spilled on the audience of girls from 35 years old. Targeting by placements was set wide, allowing FB to find the right audience on its own. Only trending accounts and cheap non-farming accounts were used, as their daily limit quickly increased as the campaigns ran.

Adsets used a 1-2-1 or 1-3-1 working scheme. Budget at the campaign level. Initially, small numbers were set - $70-$120. The budget at the campaign level was initially set small - $70-$120. Then, as the daily limit increased, we reached budgets of $200 to $350.

Statistics on advertising rooms were not collected, so here is one of the last

As we worked on the campaign, we managed to keep the average price of a lead at around $6-$7. But we are refining the bundle and now we are able to lower the price per lead even lower. The best time for campaigns is from 6 am to 11 am, and from 17 to 22-23. At this time we received the greatest number of leads. 

Screenshot from the affiliate program

Conclusion

It will be quite simple to achieve the same result, because only classic approaches to weight loss are used here, and creatives were not particularly difficult. The main thing is to work properly with promo.