How to drive traffic on Facebook and avoid getting banned? What should a webmaster AVOID doing?

Webmasters love Facebook for its large audience and rich toolkit for traffic generation, but at the same time, they hate the social network for the constant obstacles it poses to this very traffic generation. Every year, new restrictions emerge, which undoubtedly discourage newcomers from choosing this traffic source. However, experienced webmasters know that it's worth fighting with Facebook because victory can have a very positive impact on earnings. In this article, we will carefully examine both obvious and not-so-obvious reasons that can lead to a ban and how to avoid them. Well, let's get started!

 

How to avoid getting banned from the start?

In this section, we’ll take a detailed look at the mistakes that webmasters make at the beginning of their work with their accounts.

 

 

Hasty actions. What is the account warm-up? 

If you want to harness the mighty power of Facebook targeting, it's worth starting work on a new profile with the so-called "account warm-up". Account warm-up is a prolonged and systematic simulation of real user behavior.

 

Yes, the last thing you should do is start any advertising actions on the account right away. Facebook is not pleased with webmasters who have bought more than a dozen profiles and are trying to earn on each of them. The social network wants to see a separate person behind each earning account, so your task is to convince it that this is the case.

 

Actions that fall under the concept of account warm-up may include setting an avatar, filling in the basic profile information, adding friends, giving likes and commenting on posts, exchanging messages, registering through this Facebook account on external websites, and so on. How long should you do this before starting to drive traffic? Normally, accounts should be warmed up for at least 5 days, but ideally, it should take about two weeks or even more. Yes, it takes time, but there's no other way. Of course, you can pay for farming. There are many services online that offer such a service, so if you lack time and have the funds, you can use them.

 

Repeated fingerprint. What is an antidetect browser?

 

 

Many beginners, after buying accounts for running campaigns, start warming them up, and despite doing everything right, still face bans. Why? As mentioned earlier, it's crucial to convince Facebook that each account represents a separate real person, not just one webmaster. Simply using a VPN is not enough, as the social network can easily recognize the person behind the screen based on a variety of data. All this data is referred to as a fingerprint, a digital fingerprint.

 

Fingerprint – it's the gathered information about a user that allows for their identification. This includes not only location or IP address but also device, operating system, browser, plugins, screen resolution, color parameters, and much more. Consequently, if the goal is to pretend to be a new person for Facebook, it's necessary to substitute all these elements. Here, an antidetect browser comes to the rescue, allowing you to become a new person on the internet with just one click. In other words, an antidetect browser is a seemingly ordinary browser with the feature of replacing the fingerprint.

 

To safeguard your accounts from bans, it's necessary to create profiles with a unique fingerprint for each account in the antidetect browser, save them, and only through them carry out the warm up and all advertising actions.

 

Using the same fingerprint as a banned account

There are situations when an account gets banned, and a novice creates a new one using the fingerprint of the banned predecessor. However, this won't work. Facebook usually remembers the fingerprints of banned accounts and will eventually realize it's you. So, it's worth emphasizing again: each new account needs a new fingerprint. 

 

Appointing an account that has been banned in the past as an administrator 

When promoting offers through a fan page, it's crucial not to make an account that has been previously banned as admin. Facebook usually remembers violators and will monitor campaigns they are involved in more closely.

 

Promoting prohibited in the country offers

Before launching a campaign, you need to check whether it’s allowed to advertise a specific product or service in the country chosen for the campaign. Facebook complies with the laws of the countries where it’s available, so it can easily ban you for promoting certain prohibited content.

 

Copyright infringement

It's worth remembering that using someone else's content for commercial purposes can also negatively impact your campaign. Facebook strives to closely monitor copyright and punish those who violate it.

 

How not to get banned for actions related to payment?

When it comes to all the nuances associated with cards and payments, there are a number of steps to avoid.

 

 

Setting a large initial budget

This applies to campaigns run on new accounts. Setting a very high budget for the first campaign on a new account can attract the attention of bot moderators. In the worst case, you may get banned, leading to the loss of the amount you intended to spend on advertising. Retrieving your funds will then be impossible.

 

Too many unsuccessful money withdrawals from the account

If you're trying to pay for a campaign, and the card is declined, you need to be cautious. Of course, if it happens only once, you probably won't get banned. However, in case of repeated incidents, especially within short time intervals, punishment from Facebook will be inevitable. At the very least, all your actions related to payments will be stopped, and as a result, you won't be able to earn on the account.

 

Using cards that were blocked in the past

Facebook's algorithm clearly remembers all cards from which payments were made. As a result, cards that were once blocked end up on a “blacklist”. This means that using them in conjunction with any other accounts is not advisable. Attempting to start a campaign with such a card can result in an immediate ban.

 

Buying accounts without linked cards

We’ve noticed that recently Facebook has started to ban accounts for using even high-quality virtual card services. Because of this, it’s impossible to drive traffic using standard autoregs and accounts with lifted advertising restrictions. Therefore, they recommend purchasing accounts from special agencies that sell pre-warmed profiles with an already linked card.

 

Card registered in the wrong GEO

It's important that your card is registered in the same GEO you're running the campaign on. This way, Facebook will be more friendly to your account. 

 

How to avoid getting banned for ad creatives?

Created advertising materials can also be a reason for bans. Therefore, it's important to follow platform rules and remember what not to do. So, let's get started.

 

Using clickbait or misleading information

Low-quality advertising is one of the most common reasons for a ban. This includes all information that distorts details about the promoted product or service. If your creative is about one thing and the link leads to something completely different, expect punitive measures from the social network.

 

The use of prohibited words in advertising

It’s worth avoiding words that Facebook dislikes. These include, for example, "profit", "earnings", "income", and "payout". Such words cannot even be hidden even with additional characters like "@". So when working on creatives, it’s important to brainstorm thoroughly to sell your offer to a potential customer without using these "forbidden" words in the text.

 

Publishing advertising content that contradicts Facebook's policies

At Facebook, there is a comprehensive list of advertising content that cannot be promoted. It’s divided into different themes and segments. It's worth studying this catalog to avoid unpleasant surprises later on. For example, all nudity, even the mildest, is not allowed on the platform, so webmasters use their imagination in the creatives for adult offers. Usually, these are various suggestive and subtle images that algorithms cannot interpret unambiguously. You can resort to various external tools that will help understand what the AI ​​sees in the image and what needs to be fixed accordingly. One such tool is Google Vision. Below, you can see an example of an image with ambiguous meaning for adult advertising.

 

 

Remember to take care of not only creatives but also affiliate links when it comes to promoting offers prohibited on the platform.

 

Promoting creatives that were used by a banned account

If your account has been banned, and you decided to save time by using its creatives for a new account, know that it's not the best idea. The same applies to creatives found using spy services. Facebook remembers creatives from banned accounts, which puts new accounts at risk. But don't worry, you don't necessarily have to delete such creatives. You can reuse them by making them unique with the help of AI. This will slightly alter the internal characteristics and appearance of the creative, which is enough to bypass the algorithms.

 

How to avoid getting banned due to user complaints

 

 

In addition to Facebook algorithms, bans can also be caused by complaints from real people. Therefore, it's essential not only to outsmart AI but also to please the target audience. People may file complaints against your ads due to reasons such as:

 

• a user found your content offensive;
• the promise in the ad doesn’t match the landing page content;
• you promised impossible actions or unattainable results;
• the user believes your ad is spam.

 

Carefully analyze your ads to avoid triggering the audience. You can also provide contact information so that people can complain directly to you rather than to Facebook. Additionally, it's worth noting that all complaints are reviewed by the social network, so if you're not at fault, you won't be banned without cause.

 

Conclusion

Yes, to drive traffic from the "mighty and dreadful" Facebook, you need to put in some effort. However, everyone who has taken on this challenge knows that it's worth it. We hope that the tips from this article will help you in dealing with bots, algorithms, and even an unhappy audience.