Nutra in affiliate marketing: what it is, how it differs from medications, how to promote and how legal it is

Nutra is one of the most profitable verticals in CPA marketing after iGaming and white leadgen. Here, there is a variety of target audience, and a variety of geos (both with and without seasonality). On the one hand, this vertical is considered a gray subspecies of wow e-commerce, on the other hand, nutrition. So what is this vertical? Is it good to pour on it? And where to start in this vertical? Let's figure it out. 

What is nutra and how does it differ from drugs

Nutra is a vertical dedicated to health and beauty products. This is beautiful to say. Speaking clearly, these are dietary supplements: weight loss creams, hair growth pills, penis enlargement ointments and other products with a dubious effect.. 

Important! Nutra offers are not harmful to health.

All categories of nutra offers in CPA networks

The product is recognized as a medicine or dietary supplement, depending on the legislation of a particular country. In any case, nutraceuticals are not hazardous to health. They can be purchased without a doctor's prescription, and their promotion on the Internet does not require special permission.

It is enough for the advertiser to obtain a certificate confirming that the product cannot harm health. After that, the additive can be legally promoted on any sites (if it does not violate the internal rules of the advertising network). Unlike the pharmaceutical niche, dietary supplement advertising is not a “black” topic, but the very essence of the “magic pill” makes nutra products not a very desirable category in some advertising networks.

The Popularity of Nutra in Affiliate Marketing

Nutra offers the consumer a simple and quick solution to his problem. The “miracle pill” phenomenon is ubiquitous in marketing, and CPA is no exception. The consumer concerns that products in this category address are eternal: people want to look beautiful, get rid of imperfections, and feel better without having to put in the effort. This makes the offers of this vertical “indestructible” .

An example of the assortment of nutra-offers in one of the affiliate networks

In the CIS, some regions of Europe and Asia, nutra-offers were effectively promoted using the Cash-on-Delivery business model. In contrast to the Tier-1 regions, “goods by mail” showed the best result for verticals of nutritious and physical goods.

Because of this, many webmasters mistakenly mean by “goods” not the category of physical goods according to the Cash-on-Delivery model, but in general all COD-offers of the business model (including nutra). Avoid this delusion. 

Traditionally, it is believed that “goods” can be promoted using whitehat (white) approaches, while nutra offers in almost all cases force the affiliate to resort to technology by cloaking.

Is it legal to promote nutra?

Technically, if the product is recognized as a food supplement and has the appropriate certificate, it can be promoted legally. However, depending on the laws of a particular country, licensing of certain products may be difficult. Some COD advertisers often resort to certain tricks to launch an offer in a rare region, and webmasters have nothing to fear. Promotion of nutra-offers in itself (launching advertisements, collecting leads and sending applications to the advertiser) is safe.

Extract from facebook rules

How much can you earn on nutra?

Nutra is considered one of the most "money" niches in affiliate marketing. This is due to the great popularity of dietary supplements at the stage of formation of the online advertising market, when the ROI of some cases showed impressive results.

Online marketing is actively fighting misleading and false promises in ads, so promoting nutra offers is not as easy as it used to be. By its very nature, nutra has been and remains a very popular vertical for CPA marketing. The ubiquity and consumer culture of Internet users around the world make nutra an “eternal” vertical, but it’s not so easy to earn a lot in it today.

Models of working with nutra in CPA networks

We talked about this in detail in a separate article: "Payment models in nutra and e-commerce". In short: 

• COD (Cash on Delivery) - redemption of the parcel upon receipt after ordering via the Internet or through a call center. This is the most popular method because customers are more willing to make a purchase if they don't risk losing money. At the same time, the percentage of non-redemption abroad (refusal to purchase upon receipt) is small, which means that webmasters do not risk. 
• Trial. In this model, the user leaves the credit card details in the form on the site. The affiliate program checks their authenticity and, if all goes well, sends money to the webmaster, and a sample of the product to the customer and automatically connects a subscription to a paid product. After that, the web from each purchase begins to drip a percentage. 
• Straight Sale (SS) - offers involve paying for goods on the site online. In other words, the user needs to enter their credit card details directly on the advertiser's website (on the landing page) and wait for the goods to be delivered. In this case, the webmaster receives a reward immediately after paying for the goods. 

Traffic sources in the nutra

There is a whole range of possibilities here. Be interested in your affiliate program. Pushes, teasers, banners, popunders, natives, clickanders — all means are good in the fight for approval. 

Advice from our buyer:“In our experience, anything but pushes will do if you run it directly. If through the storefront, then push notifications work. If we talk about minimizing complexity, then, perhaps, teaser networks. They, unlike Facebook and Google, allow you to post product teasers - you just need to learn how to correctly convert it. And the ideal source is a news showcase: it collects all the available traffic, “prepares” it correctly and distributes it among affiliate programs and offers”. 

An example of a promotional material for a nutra offer

What GEO to use and why?

For the second year now, affiliate programs have been focusing on India and Asia and other countries with low-grade traffic. So you should pay attention to the EU, where very high rates. Payments - $20-30 for a confirmed application. And don't let the need to know the language stop you. You can always peep advertising materials from competitors.

We create promotional materials

As a rule, the following scheme is used in the nutra: pre-landing + landing. Landings and pre-landers that look like a magazine cover are the best. 

If you want to create your own pre-leading and landing page, we advise you to pay attention to local TV shows and take the design from them. Explore forums and social networks, websites and product reviews. It is necessary to understand the problems of people, to understand what will trigger them. When the idea is thought up, it's time to make an attractive picture. When creating, use photos of famous people, product reviews, and infographics.

To match the promotional material and pre-lander to the landing, keep in touch with the manager. He will suggest the most profitable options.
 

Conclusion

After you have chosen an offer, test the layout and landing page by placing a trial order. This way you will find out how the affiliate processes the order and how fast the package is delivered. Be sure to use a tracker to track statistics, keep an eye on the price of the application, and be sure to check that everything works. And you will succeed!