Case: $9,450 with Prostanorm Forte for 2 weeks with FB in Mexico

The GT media buying team, which has extensive experience in working with Latin American countries, shared a case study on the bay for the Prostanorm Forte offer from FB in Mexico. The guys told what approaches worked in Latam and what setups they used.

General information:

• Offer: Prostanorm Forte
• Affiliate program: LuckyOnline
• Source: FB
• GEO: Mexico
• Period: 07/01/2023 - 07/14/2023
• Total leads: 1642 (cap 150 daily leads)
• Confirmed: 523 (31.85%)
• Spent: $5199
• Revenue: $9414
• Profit: 4214$
• ROI: 81.07%

Consumables and technical part

Cloaking: Keitaro filters - providers, geo, white were not used.

Proxies: mobile proxies were used for geo farms.

Payment: Brocard.

Accounts: for testing and ebb, we used a setup with good farm accounts + cheap accounts linked to it.

FP: used FP with a promotional bath passed.

Offer selection

To launch campaigns on GEO Mexico, I chose the Prostanorm Forte offer from the category of prostatitis remedies. I chose it on the recommendation of an affiliate network manager.

Prelanding

We did not have to look for approaches for a long time and spend time and money on tests, since the guys from the affiliate program provide ready-made pre-landers from their media buying, which have already been tested in native advertising networks. Therefore, we took two ready-made pre-landers with a medical news approach and adapted them for FB. As a result, the following variant showed the best result:

Creatives

Since we already worked with the prostatitis category in Mexico, we didn't have to test too many creatives. Creatives were immediately used, giving good results on prostatitis in Latam. Here are some of them:

This approach works well, if there are rejects, then they come out in a maximum of a day. Yes, these creatives give a small CR, but thanks to the cheap cost per click, the cost per lead remains very pleasant.

Setting up an advertising campaign

By experience, we immediately made a strait for the M40 + audience. Knowing that autoplacements can generate junk traffic, we kept only verified placements: FB feed, FB video feed, FB story, IG story, IG feed.

Launch scheme: used 1:1:1 on accounts with a $50 limit. Always used auto-rules that disable expensive adsets.

Autorule screenshot:

Betting strategy: cost per result. The rate was set based on the ROI of 10%, but in fact the price of a lead is always lower than the rate you set, sometimes even several times. Since the scale was made by increasing the number of launched cheap accounts, the budgets for campaigns did not rise.

Statistics and finance

We can’t attach statistics from FB, since there were a huge number of launched cheap accounts, but I attach statistics from Keitaro:

Conclusion

This case is suitable for both novice webmasters and professionals. Due to the cheapness of tests and good ROI, this offer is very pleasant to load