15 ways to reduce the price for a click on Google, Facebook and Instagram

Working with verticals where the target action costs up to $1-3 - it is extremely important to keep the cost of click under control. Of course, if you are letting traffic to a casino, where the payment for deposit is $ 180, then almost always you can afford a click even at $ 5-7. In general, this is one of the main targets that affect the profit of the webmaster. Today we will figure out what affects the cost of the click and how to reduce it.
 

How to reduce CPC in Google search advertising 

The average price for a click for Google search ads over the past four years ranged from 2.39 to 2.69 dollars. 

 

1. Choose keywords wisely

When it comes to the search for Google, explore the keywords and exclude the most expensive. Choose based on the volume and types of searches that you want to attract.

 

For example, if an expensive keyword shows the best conversion and you do not want to lose it, reduce the list of keywords to reduce expenses. 

 

If an expensive keyword has an average search volume, then it will attract more clicks on the site. This approach increases the quality indicator and gives more clicks with lower expenses.

 

Do not forget to consider the volume and purpose of keywords. The presence of a healthy combination of cheap and expensive keywords guarantees that you will receive the lowest possible price for a click without loss of quality or conversion.

 

2. Improve ads to improve the quality indicator

Remember, bets are only half the battle. An advertiser with a low bet, but a high quality indicator is able to win auction. He has more chances to get a click at a low price.

 

Google is ready to compromise, as the system seeks to earn as much as possible on a paid search advertising and does not want to sacrifice the search engine with experience. Google will take a small bet if the ad is useful for the audience. In other words, if he has a larger quality indicator. 

 

In addition to the expected CTR, the quality indicator of the keyword also affects the relevance of the ad and the quality of the target page. Try to allocate time to regularly update them and include new keywords. Check out Google offers in the Google Editor section on the platform to see how to improve advertising.
 

3. Try the partner search network

Google Search Partner Network allows you to show ads on additional sites. Turn the campaign in them and at any time measure the results compared to the search results of Google - so you check the presence of cheaper clicks.

 

 

How to reduce the price of a click for Google media advertising. How to reduce the cost of conversion

Over the past four years, the average price for a click for Google media advertising has decreased: it fell from 0.66 to 0.41 dollars.

 

 

The price of a click for Google media ads is often low, however, take into account the advertising costs holistically. This will see where you can save and compensate the areas, which are worth it to spend on.
 

4. Update exceptions 

Since the default media ads can be shown in all corners of the context media network, use exceptions so as not to spend money on irrelevant clicks. There are ordinary exceptions available for all types of campaigns that apply to media advertising.

 

Update the exceptions of the display and control them using the dynamic lists of Google Exceptions.

 

5. Review the bets

Although competition and other factors help to determine which bet to choose for groups of media ads, try to reduce the maximum price for click so as not to go beyond the budget.

 

It is better to conduct A/B testing strategies for assigning bets that are suitable for you.
 

6. Conduct A/B testing of the target audience

In addition to testing methods for assigning bets to obtain a minimum rate, use several audiences to the campaign in the context media network. Then compare which of them has the price for a click below, look at which brings a lot of return, and try to get a balance between high -paid and low -cost audiences.
 

How to reduce the price of a click on Google purchases

The average price for a click on Google purchases is $ 0.58.

 

7. Make lists of minus words. Make lists of minus words

Since in the Google campaigns you can not choose keywords, there is a reliable list of minus words.

 

More stringent competition in search results increases the prices of CPC. Exclude the names of large competitors that are not suitable for products for small and medium -sized businesses in search results. So you don't have to pay for expensive clicks just because the brand advertising nearby is nearby. 
 

8. Use the "priority" betting structure

When you put priorities in the structure of the trade campaign, divide the rates. This will save on the total price for a click.

 

For example, competition for general search queries is higher, so it makes no sense to spend most of the budget on them.

 

9. Optimize the attributes of the feed of goods

Google compares the products based on the FIDA products. If the attributes are not in order, there is more chances to spend money on irrelevant clicks.

 

If the price for the click for purchases is high, take a step back and look at the commodity feed. Are all attributes accurate for each product? Can you set the attributes of products so that they better correspond to the intentions of the perfect search engine?

 

Answers to these questions and manual optimization of the purchases of the purchases will help Google to compare lists of products with the best search queries and increase the value of each click.

 

How to reduce the price for a click Facebook

Advertising Facebook is another matter, it cannot be shown on the command of the search engine. Thus, you need to make sure that not only display advertising, but also get the cheapest possible click.

 

For all the goals of the campaign, the average price for a click on Facebook is 0.97 US dollars with a range of $ 0.25 (catalog sales) to $ 3.30 (brand recognition).

 

 

10. A/В testing of advertising text

One of the easiest ways to optimize is to configure a copy of the advertising on Facebook. You will be surprised how two ads in one set can have different average prices for click.

 

This is due to the fact that Facebook machine learning is ranking advertising before deciding, when, where and how often to show it. If Facebook determines that the images will not encourage action, you will pay more for this advertisement.

 

To conduct A/B testing of advertising on Facebook, try changing images, disable CTA buttons or write another text to increase CPC ads.

 

 

11. Carefully choose the goal of the campaign

The choice of the wrong goal can be an expensive advertising error on Facebook.

 

The goal of the Facebook campaign determines how advertising will be shown. Like Google rates automatic strategies, certain goals will lead to a higher price per click. The goal of the campaign, optimized for conversions, can be displayed when the price is higher. So there is a more chance of getting a conversion.

 

12. Plan advertising posting

This will help save money. The function is available only if the lifelong budget is set, you can use the planning for advertising as a way to control the costs on Facebook and even the price for a click.

 

How to reduce the price for a click on Instagram. How to reduce the price for a click in a target

The average price for a click on Instagram is 1.23 US dollars for all the targets of a campaign with a range of $ 0.2 (traffic) to $ 7 (lead generation).

 

13. Set up the location

In Instagram there are several ways to show advertising: in stories, news tapes, etc. Choose those that are better for advertising.
 

14. Be selective in choosing targeting

With such a rich platform, it is vital to understand who shows the advertisement. Having so many audience options to choose from, do not be afraid to reduce it by age, location and interests.

 

15. Focus on the involvement

After you configure the set of ads for certain purposes and places of placement, focus on the advertising content that stimulates the interaction. When advertising encourages comment, like and replacing, the Instagram algorithm will increase the account rating.

 

Let's summarize

- To reduce the price for a click in Google search advertising, select keywords wisely, improve content quality and test the search partner network.

 

- To save on Google media ads, add exceptions, overestimate bets and conduct A / B testing of the target audience.

 

- To pay less for click in the ads of Google purchases, create lists of minus words, try the “priority” structure of bets and optimize the attributes of the feed of goods.

 

- To reduce the cost of the Facebook advertising, conduct an A/B testing of an advertisement, reasonably choose the goals of the campaign and try planning ads.

 

- The price of a click on Instagram will be lower, if you configure the location, correctly configure targeting and focus on involving.

 

- Use our tips in work and get as many conversions as possible, we wish you good luck!