Why it’s worth promoting nutra in Austria

Austria is a small but beautiful and prosperous country with an active and affluent population. Austrians are interested in high-quality nutra products and are keen to try new offerings. Statistics from our webmasters show that Austria is one of the hottest GEOs for nutra product promotion, so we highly recommend working with this region.

Moreover, we have recently significantly increased the rates for this GEO, now offering from $70 across all nutra categories. It's the perfect time to start your campaigns! In this guide, we’ll provide details about Austria. 

Austria: brief GEO overview

Austria is a small European country classified as Tier-1. Due to relatively low competition, arbitrageurs looking to transition to Tier-1 often start with Austria to understand the specifics of promotion.

Population: 9.04 million, with about 90% being active internet users.

Major Cities: Vienna, Graz, Linz, Salzburg, Innsbruck. For more details on COD offer delivery regions and targeting advice, you can always consult with a manager.

Average Salary: €2500/month.

Currency: Euro.

Languages: Austrian, German. CPAgetti offers free translations of promo materials and landing pages.

Target audience features

Austria is a country characterized by a high standard of living and a prosperous economy. The average age of residents is 43.2 years, and the life expectancy is around 80 years. Older people strive to remain active and productive until the end, which is one of the reasons why nutra products are in high demand here. 

The medical infrastructure in the country is excellent. However, with the advancement of technology, it’s more convenient to order products online, as it is fast and efficient. The speed of mobile internet is 50 Mbps, so you can use video creatives without worrying about slow loading. 

Almost all categories of nutra are popular in Austria:

• Weight loss and rejuvenation. People over 40 also want to be attractive. According to WHO data, about 60% of the adult population is overweight.
• Adult nutra — men's health, potency, enhancement. Websites like Pornhub and similar ones are among the most visited in this country.
• Joints. People spend a lot of time on sports, physical exercise, and maintaining their fitness. Over the years, knee and back problems arise that they want to address.
• Hypertension, vascular health. Cardiovascular diseases are also a scourge for many elderly people.
• Other categories — diabetes, vision and hearing, parasites, skin diseases — can also perform well. You can get more details about promoting these categories from your manager.  

For buyers, the COD model is preferred. Many Austrians making purchases are elderly people who hold conservative views. They are more accustomed to ordering a product, receiving it, and then paying for it, which is why COD currently dominates. 

Traffic sources 

The most visited websites and social networks in Austria, according to Similarweb, are:

• Google
• YouTube
• Facebook
• Instagram

Top traffic sources here include Facebook and ad networks. The most preferred formats are teasers, banners, and native ads. 

Major news platforms: krone.at, heute.at, oe24.at. 

Additionally, consider the following targeting settings:

• Popular operating systems: Windows, Android, iOS.
• Popular browsers: Chrome, Safari, Firefox.
• Popular operators and internet providers: A1, T-Mobile, 3 Drei Austria.

Ideas for creatives 

Let's look at which approaches and ideas can be tested in your campaigns:

• Environmental friendliness and naturalness. In Austria, great attention is paid to ecological thinking and consciousness regarding ecological products. It’s important to emphasize that the offer contains natural components.
• Geotargeting. You can test personalizing creatives for a specific city or locality, addressing residents of different cities in headlines. Austria has many small towns with populations of several thousand people, each with its own attractions and features.
• National symbols. You can use images of recognizable landmarks, cities, flags to support a sense of patriotism and evoke more trust.
• Family. Family values and bonds are highly developed in Austria. Younger generations strive to help their elderly relatives, while the elderly take care of their children and grandchildren.
• Healthy lifestyle. This is also one of the important values for Austrians. You can send a positive message that the offer will help maintain health, not just relieve pain.
• News approach. Austrians love news, are interested in politics, and various interesting events happening in the world. Landing page designs and promotional materials can be tailored to popular news outlets.
• Reviews. In Austria, people are accustomed to trusting authorities — various celebrities, as well as reviews from ordinary people, advice, and recommendations from close ones. You can test a storytelling approach, where someone recommended the product to the post or landing page character, and that character now also recommends it, plus attach reviews from satisfied customers.
• Non-aggressive approach for adult products. Overly explicit adult nutra creatives may not resonate well. However, appealing to family values or showcasing stories of women praising their men could work. Nevertheless, each specific case may have its own twist, so A/B testing can be done here.
• Benefits. Despite many Austrians being wealthy, they don't mind taking advantage of a discount. It's also important to highlight that delivery is free and that payment for COD offers will be conveniently made upon receipt.

Examples of creatives

Example 1, men's health: 

Example 2, diabetes: 

Example 3, varicose veins: 

Conclusion

Austria is currently a very attractive GEO for running nutra campaigns. There are several reasons for this: fresh offers, increased COD rates starting from $70, plus our assistance in all aspects of your campaigns. The GEO has an active audience interested in practically all nutra categories. Choose an offer from our selection and start running campaigns! For more details, you can contact your manager.