Rare but profitable GEOs in nutra

While most arbitrageur are storming trending GEOs where click rates are skyrocketing, we’ve found atypical countries with almost no competition. In these GEOs, there is a lot of traffic, it’s inexpensive, and the audience is eager for certain categories of nutra products. People are ready to buy beauty and health products today, they carefully study novelties, and they are getting familiar with COD nutra.

What are these countries that can be called a Klondike for nutra marketers? We’ll tell you about them now. You’ll learn why these GEOs are great for both beginners and experienced webmasters, and where exactly cheap traffic can be turned into good money!

Kosovo 

Kosovo — a small country in the Balkans by both area and population. The average income of the population is moderate, but many products in stores and pharmacies are very expensive, and healthcare is at a low level. For the residents of Kosovo, it’s more advantageous to buy beauty products online with discounts to save money and get quick results.

• Potential audience reach: population — 1.9 million, 96% — internet users.
• Average salary: $500/month.
• Currency: Euro.
• Major cities: Pristina (capital), Kosovska Mitrovica, Prizren, Gračanica, Peć.
• Languages: Albanian, Serbian.
• Average age of residents: 30 years.
• In-demand offers: potency, diabetes, hypertension.
• Sources: teaser networks, Facebook — where you can get a good increase in rates. Instagram and Twitter are also popular.

What to use in creatives: 

• Focus on traditional medicine. The residents of Kosovo trust natural, traditional remedies.
• Emphasis on family and caring for relatives. The people of Kosovo cherish family values, with children and grandchildren often living together with parents and grandparents in large families, taking care of each other and their health.
• If targeting the northern regions, use the Serbian language in the creatives; if the southern regions, use Albanian. At CPAgetti, we assist with translations of top promos and localization.
• Additionally, you can test creatives in English if the offer is aimed at an audience aged 35-40. Young people are more likely to know English than Serbian, while older individuals are more accustomed to Serbian.
• Models in characteristic clothing. In Kosovo, many women adhere to traditional Muslim culture, dressing modestly and covering their heads. There are also women who dress more secularly. Explicit creatives with naked models are unacceptable.
• Evidence. It’s important to show reviews from other satisfied customers, and reference certificates and medical studies. Residents of Kosovo rarely make spontaneous purchases due to limited financial resources and only buy if they are convinced of the product's quality.

Albania

Albania is a small country in the Balkans, home to friendly and open people who are accustomed to active online shopping. Healthcare is at a low level, so Albanians prefer to order health products online.

• Potential audience reach: population — 2.8 million, 60% — internet users.
• Average salary: $540/month.
• Currency: Albanian lek.
• Major Cities: Tirana (capital), Durres, Vlora, Elbasan, Shkoder.
• Language: Albanian.
• Average age of residents: 36 years.
• Popular offers: potency, diabetes, and hypertension are among the top.
• Sources: teaser networks, Facebook — where you can get an increase in rates. Also popular are Instagram, Google.

What to use in creatives: 

• Love for guests and socializing. Albanians love hosting guests; the more guests in the house, the more prestigious the host is considered. In the evenings, many Albanians have a hobby called djiro, which involves strolling in city squares, socializing with friends, visiting each other, and discussing the latest news. This can be used in storytelling on landing pages.
• Love for coffee. Coffee is the favorite drink of Albanians, bringing people together and serving as a reason for socializing. Another characteristic aspect of their lifestyle is going out in the evening, having coffee or beer, playing board games with friends, or reading newspapers.
• News-oriented approach. Offers can be presented as recommendations from a well-known doctor, blogger, or celebrity.
• Family, helping elderly relatives. Family comes first for Albanians. They strive to help relatives and close friends. Storytelling can emphasize advice and recommendations, telling stories of how one friend helped another by suggesting a good medication not available in pharmacies.
• Use of local language expressions. For example, in provincial towns in Albania, people address each other as "shoku" meaning "comrade"; in larger cities, "zoti" and "zonjë" mean "Mr." and "Mrs." respectively. The country itself is called "Shqipëria" in the native language.
• Fast effect of the product. It’s important to show that the pain will definitely go away, that the product is natural, reliable, and safe, and provide facts, testimonials, and research data.

Tunisia 

Tunisia is a country in North Africa belonging to the MENA region. The population faces the same health issues as everywhere else: obesity, joint pains, and decreased potency. These problems are exacerbated by a low level of healthcare, so for many, ordering good nutra products online is a real lifesaver.

• Potential audience reach: population — 11.7 million, 79% — internet users.
• Average salary: $170/month.
• Currency: Tunisian dinar.
• Major cities: Tunis (capital), Sfax, Sousse, Bizerte, Monastir.
• Language: Arabic.
• Average age of residents: 32 years.
• Popular offers: various themes, including potency, weight loss, joints, cosmetics, hypertension, parasites, fungus.
• Sources: teaser networks, Facebook — where you can get an increase in rates. Also popular TikTok, Instagram, Threads.

What to use in creatives: 

• Attributes of culture, proper localization. Tunisia is an Arabic country with a high degree of respect for religion and local culture. It’s better to add local slang and characteristic expressions in creatives and promotions.
• Simple, clear formulations, facts, and figures. The user should understand in 3-5 words what benefit the offer will bring to them.
• Bright visuals. Strict numbers, evidence, arguments should be combined with a bright, vivid picture or video that will be immediately memorable.
• Product-oriented approach. Tunisians respond actively to advertisements that may seem "boring" in other GEOs: product packaging, cans, boxes, bottles.
• Results. It’s important to demonstrate what will happen after using the product, how soon, and how much the product will improve life. It’s better to add more visual photos and videos.
• Campaign timing. It’s desirable to orient yourself on the calendar, suspending the campaign during major religious holidays when people don’t shop online but spend time with their families and in prayers.
• Nudity is not permissible. Only the hands and face of the model can be shown in photos; the rest of the body should be covered with clothing.

Algeria 

Аlgeria — a wealthy oil and gas Muslim country in North Africa. The majority of the population are urban residents who are technically savvy and have long been accustomed to online shopping. Nutra is highly in demand.

• Potential audience reach: population — 43.9 million, 71% — internet users.
• Average salary: $300/month.
• Currency: Algerian dinar.
• Major cities: Algiers (capital), Oran, Constantine, Djelfa, Batna, Setif.
• Language: Arabic, Berber. There is also Algerian colloquial dialect — a combination of Latin letters and numbers; it can be used in creatives but not advisable for landing pages, official documents, and correspondence.
• Average age of residents: 29 years.
• Popular offers: all categories.
• Sources: teaser networks, Facebook — where you can get an increase in rates. Also popular are Google, YouTube, Pinterest, Twitter, Instagram.

What to use in creatives:  

• Strong family values. Algerians deeply respect family life; it’s unusual for them to view individuals as individualists. Therefore, show relationships in the context of family and care for loved ones. Grandmothers are held in high esteem; elderly women are seen as embodiments of wisdom and experience.
• Focus of creatives on men. In Algeria, there is a strong patriarchy: only the man makes decisions, including how his wife spends money. Pharmacists in pharmacies are always men.
• Use of local models. They resemble Spaniards, Turks; there are also light-eyed and light-haired people. Algeria is a Muslim country, but urban women dress in modern clothing and can wear jeans; it's not necessary to always show women in traditional attire.
• Naturalness. Algerians trust the natural properties of plants and fruits. For example, Algerian scientists discovered that orange peels can purify water. It's important to show the composition of the product, explain how each component affects health.
• Prohibition of nudity. Avoid short skirts, revealing clothing, and cleavage on models.
• Prohibition of dogs. In creatives, avoid any images with dogs, such as when the hero model holds a dog or walks with it. For Algerians, this is a red flag and can evoke negative emotions, implying disrespect for religious beliefs.

Kenya 

Kenya is a technologically advanced country in Africa where 5G is widely used. E-commerce is growing rapidly, and this GEO has excellent potential. The standard of living is low, so Kenyans prefer to find beneficial nutra products online with discounts rather than going to a pharmacy or doctor.

• Potential audience reach: population — 58.2 million, 28% — internet users.
• Average salary: $325 per month.
• Currency: Kenyan shilling.
• Major cities: Nairobi (capital), Mombasa, Nakuru, Kisumu.
• Languages: Swahili, English.
• Average age of residents: 20 years.
• Popular offers: parasites, potency sells well.
• Sources: teaser networks, Facebook — where you can get an increase in rates. Also popular are WhatsApp, Instagram, TikTok, Twitter.

What to use in creatives: 

• Different approaches. In Kenya, traffic is very cheap and competition is almost nonexistent. This allows conducting numerous tests, launching dozens of campaigns and creatives at once, which helps to find profitable combinations.
• Creatives in two languages. Residents equally understand Swahili and English, so you can confidently test creatives and promotions in these languages.
• Evidence. It's important to demonstrate the effectiveness of the product, provide reviews, medical information, and quotes from doctors. Kenyans don't earn much, so they carefully consider each purchase decision.
• Naturalness and safety. Kenyans respect traditional medicine, so it's crucial to show the composition of the product, emphasize that it's 100% natural, and its components are genuinely beneficial.

Uganda 

Uganda — а Tier-3 African country with a multi-million audience. The standard of living and medicine are low, and residents of this GEO have long turned to online purchases to get necessary goods at discounts. In pharmacies, essential medications are often unavailable, and the only solution to health problems are nutra offers online.

• Potential audience reach: population — 49.2 million, 25% — internet users.
• Average salary: $325/month.
• Currency: Ugandan shilling.
• Major cities: Kampala (capital), Gulu, Lira.
• Language: Swahili.
• Average age of residents: 15 years.
• Popular offers: potency sells well.
• Sources: teaser networks, Facebook — where you can get an increase in rates. Also popular: Google, YouTube, Twitter.

What to use in creatives: 

• Natural approach. In Uganda, with its low levels of medicine and education, anything related to natural remedies has long been considered effective. It's important to show the composition of the product and talk about the beneficial properties of its components.
• Simple and clear formulations. Internet usage in Uganda is still low, mainly among residents of large cities. It's crucial to provide a concise explanation of why the product is worth buying. Avoid long sentences and complex terms.
• Discounts and bonuses. Most Ugandans are very poor, so any opportunity to save money will attract them.
• Reviews and evidence. Ugandans trust advice and recommendations from their compatriots, and they read blogs and news. It's important to show reviews from other customers that are as credible as possible. Use indigenous Ugandans as models.
• Static creatives. Internet speed is low, so heavy videos and animations may load poorly. Static images, however, work well.

Inexpensive yet very yummy and profitable GEOs are waiting! To start launching campaigns quickly, turning cheap traffic into big money, write to Yura in DMs and promote fervently!!