Optimizing Nutra Pre-Landers for Higher ROI

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Who it is for

1. webmasters
2. affiliate

Today we tell you how a successful media buying team in the nutra vertical refines its pre-landing in order to increase CR and ROI. Since recently there has been a fashion in CPA marketing to create your own pre-landers and build production departments that write pre-landing from scratch, the material will be very relevant.

But everyone should understand that creating your own successful pre-landing is quite expensive both in terms of time and money. The quickest and easiest way to increase your ad space is to edit your existing pre-landing. This is what we will talk about today.

The material was prepared by the author of the Telegram -channel Team leader

Task description

So, let's imagine a situation where we have a pre-landing, on which we have already sent traffic for some time, and the conversion of pre-landing. In this case, we can make changes to our pre-landing in order to raise the CR and, accordingly, increase the ROI.

An example of a campaign on India. Changes have been made to the proclus. ROI increased from 40% to 420% (there are 2 advertising accounts in the screen).

What do I usually do? Let's go in order.

Changing the visual

The very first thing that needs to be changed is the visual (if you have a celebrity / frames from a TV show planned on the flyer, then we select the visual according to future content).

Where can we drag the visual for our pre-landing:

MASS MEDIA;
TV channels;
News and news broadcasts;
Local popular resources/forums;
Social networks / instant messengers (most often they use the FB style);
Medical clinics and medical resources.

Where do we find links to resources?:

https://vsesmi.online/ - MASS MEDIA by Geo;

https://www.4imn.com/ - top list of newspapers by geo;

https://infoselection.ru/infokatalog/novosti-smi/smi/item/357-samye-vliyatelnye-gazety-i-zhurnaly-mira - top 50 newspapers in the world;

https://www.similarweb.com/ru/top-websites/ -ranking of top websites by geo and categories;

https://www.newsweek.com/worlds-best-hospitals-2022 -the best hospitals / medical facilities in the world;

https://www.newsmedialists.com/newspaper - list of newspapers by geo;

https://www.newsmedialists.com/magazine -list of journals by geo;

https://www.newsmedialists.com/tv -list of TV channels by geo;

https://infoselection.ru/infokatalog/kino-video/kino-sajty/item/927-luchshie-telekanaly-mira - the best TV channels in the world.

Title change

The second step is to change the title, because the title is the first thing the user sees when they get to our website. On most pre-landing, the titles do not change for years, so I recommend rewriting them.

Our task is to intrigue/hook the user with the help of the title, so that he stays on the pre-landing and starts reading the text of the pre-landing.

I will not describe the marketing rules for writing headlines here, because this can be easily googled and read on some third-party resource, or you can simply turn to ChatGPT and ask it to generate a bunch of new headers for you.

Updating all characters on the pre-landing/ adding selebs

At this stage, we should replace the photos of the main characters from the pre-landing, because if the pre-landing is old, then most likely users have already seen the photos of these heroes from your pre-lander. We can replace the photos of heroes with other non-named heroes, but if we add local celebs instead of unknown people, then this can greatly increase your conversion (I call this the "celeb effect").

What we can do:

Instead of an anonymous correspondent, add a locally known interviewer / TV presenter;
Instead of an unknown doctor, add a locally popular doctor;
Instead of the main character (for example, on weight loss), add a local star who has lost weight (actress / singer / TV presenter / blogger), etc.

I also want to note that the conversion can change depending on the size of the celebrity in a particular geo. We did a lot of tests and found that the more popular the celebrity, the higher the conversion. On one small geo, our ROI ranged from 50% to 300% depending on which celebrity we placed on pre-landing (it was found that ordinary TV news anchors convert worse than some popular interviewer in this geo).

But I must warn that some CPA-networks may stop your traffic due to the presence of celebs or due to complaints from celebs.

How to find a popular doctor:

Method 1. Search Google for the top list of doctors in the geo you need. Enter the name of each doctor on YouTube and see how often this doctor appears in some TV shows. Additionally, you can analyze their social networks (FB / Inst / Twitter) for the number of subscribers, but doctors do not often have developed social networks.
Method 2. In Google, write the query "The most popular doctors in Mexico", go to Google images, there, among the pictures, look at the photos and select the most frequently repeated faces. Punch the found doctors through social networks (FB/Inst/Twitter/YouTube) and select the most popular ones.

How to find a popular TV presenter:

Method 1. Search Google for popular anchors (examples of queries: "The most popular TV presenters in Mexico", "The most influential journalists in Mexico", etc.). You write out a list of the names you found, Google these names individually, study what this character is famous for, what shows he hosts, and be sure to analyze their social media. networks (FB/Inst/Twitter/YouTube) by the number of subscribers.
Method 2. In Google, find a list of top TV channels in the geo you need. Find the official channels of these TV channels on YouTube. Browse the found YouTube channels and analyze videos by the number of views or by the frequency of flashing of a particular character in the videos. Find the characters from the videos individually in Google, study them and analyze their social networks.

How to find a popular celebrity by newsworthy (someone lost weight / recovered from diabetes / got married / divorced / transformed, etc.): go to Google news (https://news.google.com/home), we drive in the query we need ("Mexican actress lost weight" / "Mexican singer lost weight" / "Mexican celebrity cured of diabetes", etc.), sort the Google results by date (we need the most recent newsbreaks), open links from the search results, read articles and select celebs suitable for us.

For celebrities, I advise you to make a sign in which you will enter the names of the found celebrities / doctors / TV presenters + you can also write a short description there and insert links to their social networks. Table example below.

Example table with doctors

The same can be done with TV shows:

Example table with TV show

In addition to the above methods for finding celebrities, there are various ratings of Instagram / YouTube channels / Tik-Tok accounts, among which you can also find interesting characters:

https://hypeauditor.com/top-instagram/ -a list of the largest instagram accounts, youtube channels, tik-tok accounts that can be filtered by geo and categories;
https://starngage.com/app/in/influencer/ranking/all - Instagram influencers that can be filtered by geo and categories.

Image in the header of the pre-landing

The next step is to change the image in the header of the pre-landing. The first screen of our prelander - this is one of the first elements that the user sees when they get to us on page. In the pre-landing header, you can duplicate our title or write a subtitle that is related in meaning to the title. If a celeb is used on the veneer, then it is advisable to place it in a hat. Below is an example of such a header.

An example of a hat with a famous TV presenter and a doctor on a TV show

Updating other pre-landing images + adding hardcore photos to scare and motivate the user to place an order faster

Usually this item refers to the consequences of diseases. For example, if we pour on diabetes or parasites, then we can insert hard photos of the consequences of the disease so that the user is motivated to recover from his illness faster.

An example of the effects of diabetes

Pre-landing text edits

After celebs or new characters have been added to the pre-landing page, it is necessary to check the text of the pre-landing for the compliance of the characters with the text and, where necessary, make changes.

You can also add some additional paragraphs with text to enhance certain pre-landing blocks. You can do it yourself, or order text from a copywriter, or generate text via ChatGPT.

Insert a jar of goods into the hand of a celebrity / doctor / journalist

This method also allows you to increase the CR of the pre-lander, because it adds credibility to your story. Example below.

Celeba with a jar of goods in her hands

Working with reviews

Reviews are very important in a pre-landing, because. they should close the objections that users have. Most of the reviews are old and many users have already read them several times. Reviews should not be too laudatory. In reviews, you need to create an imitation of communication between users or with a doctor.

You can write reviews yourself or order from a copywriter, or try to generate them via ChatGPT, or you can go to the marketplace, find a product of a similar theme there and rewrite reviews from there with subsequent translation.

In addition to the text in the reviews, there must be live photos of the product so that the user can see that the product really exists and is actually delivered to customers. Also, for some topics (weight loss, rejuvenation, etc.), you must add Before/After photos to the reviews, indicating the effectiveness of your offer.

Also pay attention to the names and photos of people who leave reviews on your pre-landing. It is necessary that the names and photos correspond to the geo where you are sending traffic (it would be strange to drive to some Nigeria, where there will be white people with German names in the reviews commenting on your product).

Comparison tables

Adding a comparison table to your pre-landing is another good way to make your product stand out from other treatments for a particular disease, and thereby increase the CR of your pre-landing.

Comparison table example of Ocellus offer and laser eye surgery

Imitation of communication in pre-landing

Most prelander templates have very few images, many of which look like stock images. Try to imitate the communication between the characters in the pre-landing to make it look believable. It is better to take photos for pre-landing from YouTube videos, they will look more natural. Screenshot example below.

On the pre-landing, an imitation of communication between the main characters is created

Do-monetization or comebacker

A showcase with a do-monetization or a comeback to some of your pages will allow you to monetize the traffic leaving your page, which in turn will increase your final ROI. I will not delve into this topic in this article, you can read about it on other resources.

Split test forms

When testing a landing page, I advise you to split different forms (just a form with a discount, a form with a countdown counter, a form with a roulette, a form with certificates, a form with doors, etc.). Some forms may show a good conversion but a bad approval. Therefore, it is advisable to split the forms in order to choose the one that will give you the highest ROI.

Landing page optimization by weight and opening speed

The final step is to optimize your great landing page for opening speed. In many countries, there is a problem of slow Internet, because of which you can lose some traffic. Therefore, I advise you to analyze your pre-landing through services like https://pagespeed.web.dev/ and further optimize if necessary, otherwise some of the traffic will be lost due to the fact that your pre-landing simply will not load for some users.

That's all. In this article, I described several ways to refine pre-landing pages for Nutra. I hope that my tips will help you increase your conversion rate and ROI. All successful bays and profitable cases.

by Editor