It's been a while since we've analyzed GEOs, and even longer since we've delved into such extravagant countries like Iraq! Do they even have the internet there? As usual, we'll figure out how this country can be useful for a webmaster, how much potential audience there is, etc. Let's go!
Iraq – a region known for its beautiful landscapes, historical heritage, hospitable people, as well as diversity in its culture and traditions. This GEO is increasingly attracting interest for working with traffic, as the market is relatively young, and there is a high demand for nutra products. Iraqis, like people everywhere, have understandable basic needs and a desire to be healthy and beautiful.
The audience isn’t overwhelmed by the amount of online advertising (a direct and rational approach is valued), the traffic is inexpensive, and there is relatively low competition. In preparing for the campaign launch, we recommend thoroughly studying what can be used in advertising and what is strictly prohibited. It may take more time to find the right approach and combination for the launch, but the final result can pleasantly surprise you!
Let's look at this region in facts and figures:
GEO criteria:
Tier-3
Popular payment models: CPA
Billing models: COD
Religion: ≈98% Islam, ≈2% other religions
Local time: UTC +3
Local currency: Iraqi Dinar (IQD)
Average lead cost: $7-$13
Population:
Population: over 45КК people
Male population: ≈22 769 750 (50.2%)
Female population: ≈22 602 043 (49.8%)
Average age of the population: 25 years
Average life expectancy: 70 years
Literacy rate: 79.7%
Internet:
Internet usage: ≈85% of the total population
Social media usage: over 56%
Internet speed: mobile internet - 30.62 Mbps, average internet connection speed - 21.30 Mbps.
Online activities: social media, online shopping, watching videos.
Solvency of the population:
Average salary level: from $500
Economic sectors: oil and gas industry, agriculture, forestry and fishing, industrial goods manufacturing.
Call center working hours: weekdays: 10:00-19:30, Saturday: 10:30-17:30, Sunday: 11:00-19:00 (it’s advisable to coordinate the working schedule in advance with a personal manager)
Current problems of the region:
Economically unstable situation;
Social stratification;
Unfavorable environmental conditions (high levels of air and water pollution);
Unstable political situation;
Relatively low level of medical services, poor equipment of budget clinics with medical equipment and medicines.
Relevant niches:
Adult products
Prostatitis
Weight loss
Joints
Varicose veins
Parasites
Smoking
Diabetes
Mentality:
Tend to distrust the media, value facts and figures more;
Intolerant of any deviation from traditional norms of behavior;
Fairly conservative, view any innovations with caution;
Very reserved in public display of emotions;
The culture of honor is based on the idea that personal and family honor must be defended at all costs;
Family values, customs, assistance to others, and respect for elders are prioritized;
Considered one of the heaviest smoking nationalities in the Arab regions;
Women don’t have the same power and freedom as men;
Financial superiority remains with men.
Popular websites:
Popular social networks: Facebook (≈18,5КК), YouTube (≈ 25КК), Instagram (≈15КК), TikTok (≈23КК), Linkedin (≈1,9КК).
Highlighting the benefits of the product, demonstrating results (“before and after” effect of the promoted product);
Facts and figures;
Possibility of using video creatives;
Since the final decision to purchase the product is often made by men in this region, creatives should be targeted at this segment of the audience (call to action about buying a gift for the wife, recommendations, etc.);
Use of dialects;
Avoidance of erotic context (both in images and text);
Use of faces of the Indo-Mediterranean race;
Avoidance of images and context related to religion or politics;
Also, avoid mentioning magical or supernatural context;
Use of storytelling format;
Implementation of various promotions, roulette, bonuses.
Language:
Official language: Arabic, with every fifth resident also speaking or understanding Kurdish (Sorani).
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