Team, you'll want to join: a case on how to achieve a 175% or higher ROI from LeadHunters

Hello! We are LeadHunters, a small media buying team that drives traffic from Facebook to nutra offers. We've decided to share a small case of our campaign in Slovenia and Slovakia. We ran both GEOs simultaneously, and the results were more or less the same. Since we're talking about a gray hat scheme on Facebook, we've listed all the technical details of working with this source below. And if you're looking to join our team, you can reach out to us on Instagram. The link will be provided below.

Basic information: 

• Offer: W-Loss
• GEO: Slovenia SI / Slovakia SK
• Campaign duration: 01.01.2023 — 01.02.2023
• Total leads: SI — 1850 / SK — 1818
• Confirmed leads: SI — 722 / SK — 835
• Rate: SI — $31 / SK — $32
• Percentage of approval: SI — 40% / SK — 46%
• Expenses: SI — $8 257 / SK — $10 139
• Revenue: SI — $22 747 / SK — $26 162
• Profit: SI — $14 490 / SK — $16 023
• ROI: SI — 175% / SK — 158%

Campaign specifics

We launched campaigns with a goal of conversion on Facebook, following the 1-3-1 scheme, using both video and static creatives. We set a 7-day conversion window after the click. Initially, we started with a $50 budget. If the account performed well, we gradually increased the budget by 15-20% twice a day. If the advertising account was doing exceptionally well, we moved it to a more trusted account. Our targeting was based on the offer card criteria - Female, 35+ years old.

Most of the accounts were empty profiles. We mainly set limits at $50. For fan pages, we used either those already on the accounts or created new ones. We used freenom for domains with linking through Cloudflare.  White pages were created manually using constructors. Most of the white pages consisted of articles about health or proper nutrition. For cloaking, we used standard Keitaro filters. The payment service was Adeerpay. We used Dolphin as an antidetect. Proxy-wise, we used US ipv6."

Creatives

We mainly used the same teaser but made it unique through various services. Each time, we added different details to the teaser, simultaneously adjusting the color correction and creative format. We wrote texts for creatives using various services, with a significant portion created on the Coolfont platform. As soon as a rejection occurred, we immediately replaced the text with a new one.

Here are some examples of ad texts we used:

• I started losing weight and now I don't know how to stop it...
• Tones the body and reduces waist size in a few days.
• I take one before bedtime, and tomorrow I can wear jeans of my favorite size -S- .
• In my blog, I explain how to lose weight without exercises and the gym.
• Read the article if your weight exceeds 58 kilograms.

Also attaching examples of the most converting creatives:

Statistics

Let's provide screenshots of the advertising accounts to back up our claims:

Screenshot from Keitaro of one of our buyers: 

Screenshot from the affiliate program: 

Screenshot from the payment service:

In total, on both GEOs, we spent $18 396 and earned $48 909, of which $30 513 is pure profit.

A few words about our team

We specialize in nutra: we run weight loss offers across almost all of Europe. We also successfully run prostatitis in Latin America and potency offers in the UAE. The core of our team began their journey in another project, where we met each other. With gained experience, we decided to create our own team, and we're still running to this day. So, if your ambitions go beyond just making easy money, if you have experience in running campaigns in Europe, Asia, Latin America, CIS, and you're ready to work for results – welcome to our team! ROI 175% is not the limit. Soon, we'll show 200% and 300%! :)