How to upload on mobile applications: VPN, cleaners, software

Mobile applications in affiliate marketing is a vertical that includes many different offers: VPN, dating apps, phone cleaners, ad blockers, QR code scanners and other useful mobile apps. In this article, we understand what volumes the mobile app market has, why it is profitable to fill them in and what can lead to a drain on money, what types of offers exist and where they are filled with volumes. At the end of the article you will find answers to questions from our media buying team with recommendations for the bay. 

 

Market volumes and perspectives of the vertical

According to the data of Statista the mobile app market in Q3 2022 amounted to more than 5,500,000+ million apps in stores: Google Play, App Store, Amazon Appstore. Huge market for a bay of advertising, isn't it?

 

 

For comparison, we present data from open statistics on the number of use of certain categories of mobile applications.

 

VPN. According to global research of Surfshark, More than 1,200,000,000 users have VPN services installed (31% of all Internet users). And the geos with the largest volumes are shown in the picture below.

 

 

Most often, people use a VPN for the following purposes:

 

 

Use this information when selecting geos and preparing creatives to increase your CR when uploading VPN offers.

 

AdBlocker. According to information Baclinko 42.7% of the total number of Internet users use ad blockers. And the list of countries in which AdBlockers are most common is as follows:

 

 

And the reasons why users install this kind of software are as follows:

 

 

You can get higher CR by using these messages in your creatives, so test different approaches for each geo to find the most profitable approach.

 

Antivirus. The size of the global antivirus software market has grown from $4.06 billion in 2022 to $4.25 billion in 2023 at a CAGR of 4.5%. Until 2026, experts predict a continuous growth in the volume of the antivirus market with the same percentage of money turnover every year.

 

Mobile Scaners. $6 billion mobile scanner market in 2021. Experts from IMARC Group  are  expecting that by 2027 the market will reach $9,200,000,000, showing a growth rate of 7.4% during 2022-2027.

 

Bay on mobile applications: advantages and difficulties

The utility market is estimated at billions of dollars, has its advantages and disadvantages of flooding advertising campaigns. Below we understand why uploading mobile apps is profitable and what pitfalls can await.

 

Why up-loading mobile apps is beneficial:

 

• low entry threshold - usually the payout for such offers is from $0.01 to $10+, depending on the type of conversion and geo. This means that you can test several approaches and geos with a minimal budget. To get the minimum results from the first tests, it will be enough from $100;
• the ability to scale worldwide – most mobile applications are available in at least a few geos, often applications receive traffic from all over the world, which makes it quite easy to scale with a working bundles;
• the ability to receive a stable predicted ROI from week to week without bans and unnecessary manipulations with accounts, no re-uploads of 100 daily accounts, just load, optimize campaigns and earn;
• the opportunity to get more profit at a distance due to the optimization of advertising campaigns and lowering the price for the target action;
• a large selection of different offers: dating, VPN, antivirus, ad blockers, mobile scanners, phone junk cleaners and other software. If you know how to work with mobile traffic, you can easily scale not only in geo, but also in other offers;
• well convert various formats of advertising networks (push, popunders), which have the simplest launch flow and are often used by beginners to enter arbitration.

 

During uploading to mobile apps, you need to understand that the payouts here are not as large as in gambling, nutra or other verticals, however, you can get higher ROI and earn many times more on volumes, given the amount of time devoted to daily maintenance of advertising campaigns.

 

So, if gambling, nutra and crypto can be quickly banned, causing the need for constant reloading of accounts and requiring large expenses for tests, then when uploading mobile apps, you just spend up to 30-60 minutes a day optimizing current campaigns and making decisions on tests.

 

What difficulties may arise when uploading to mobile applications:

 

• at the first uploadings of new offers and geos, you need to constantly keep your finger on the pulse and monitor whether advertising campaigns have started to work. Since the price for the target action is low, you can see the results of the upload immediately, without spending large budgets on the test and the minus strait. This is especially true for advertising networks, where at first you need to remove a lot of sites in blacklists;
• long holds are possible, which are required to check the quality of your traffic: how users enter applications, how often they return and whether they make purchases. However, this is only during the first uploadings of new offers, after checking the quality there are no strict restrictions and no holds;
• offers convert well from ad networks, but starting in a grid without white and blacklists requires more money for testing the ad network itself. It may take several thousand dollars to form a solid whitelist of sites that will generate good quality traffic.

 

Mobile apps are also convenient because they are added to app stores by the thousands every day, so learning how to shed them once can help you build a reliable source of income.

 

Types of offers

Let's analyze the most popular types of mobile applications where you can earn money by casting them worldwide.

 

Dating applications. Mainstream dating is one of the eternal verticals that excels through mobile apps. No complicated schemes, most often these are ordinary dating apps hosted in stores. Payment for an action can be made for an install, registration by SOI or DOI, or for an in-app purchase.

 

 

VPN. Mobile VPN services that allow you to change the user's geolocation. Conversions can be counted by CPI, for signing up or activating a trial period, less often for in-app purchases.

 

 

Cleaner (cleaners). Applications for clearing cache and other garbage from mobile phones. They help to free up free space from the device and speed up its work.

 

 

AdBlock. Applications that allow you to hide intrusive advertisements on websites. Payment can be made both for installs and for purchases of a paid subscription.

 

 

Mobile scanners. These are mobile applications for reading QR codes and scanning documents to PDF.

 

 

Camera for modification apps. Such applications allow you to apply various effects when shooting on a mobile phone, visually changing the picture.

 

 

Traffic sources

From what sources can you upload to mobile applications:

 

• Advertising networks (push, popunders, other formats)
• Teaser Networks
• Facebook
• In-app
• Google Ads (КМС, UAC)
• TikTok
• SEO

 

Before uploading traffic, be sure to check in the offer card which of the formats are allowed for uploading. Or contact your manager, who will agree with the advertiser whether it is possible to upload an offer from your source.

 

Media buying team recommendations

From what sources do you upload to mobile applications?

We upload from the UAC, in-app, Push, Pop. In total, we generate more than 100,000 conversions per month from all sources. For example, here is a stat on the strait of different geos from one of our buyers on SweetMeet. In a month, we managed to find a working bundle, which we are now scaling up.

 

How to influence the quality of traffic by uploading to mobile applications? What insiders will help you get an increased rate from the advertiser?

We recommend making high-quality individual creatives (pre-landers, videos, pictures), and not casting those taken from the SPY. Fresh creatives give much higher CR. And the second important key to better traffic is its optimization. So we recommend that you study the source you work with deeper and use all the campaign optimization features.

 

What is the average monthly ROI you can get by uploading volumes to mobile applications?

On average, if we take it at a distance, when uploading to mobile apps, we keep ROI at the level of 40%

 

What mobile app trends do you expect in 2023? What geos and offers will convert in your opinion?

VPNs and Cleaners will grow in 2023, so we advise you to start testing now.

 

Conclusion

Mobile applications are one of the verticals with low competition and the minimum entry threshold for affiliate marketing. Find an application that you would download yourself, knock out a bump from the manager and find out all the stats for the offer and test it. As always, we recommend taking several offers in a split test.

 

By the way, all applications from the article are taken from the ZeyDoo affiliate program, if someone suddenly liked something.