by Editor
In CPA-marketing competition is constantly increasing due to market saturation. Today, in spy services, you can see hundreds of creatives with the same approach. Because of this, conversion rates are globally decreasing, and webmasters have to look for additional ways to capture the audience's attention. In this material, we’ll discuss an unconventional method to boost conversions - creatives based on deepfakes. We'll delve into the specifics of such videos, provide a list of services for creating them, and showcase a few examples.
Features of using deepfakes in creatives
The first videos with face replacement emerged in 2018. They were primarily used for memes, but over time, well-known companies also adopted the tool. For instance, in 2019, a video featuring David Beckham speaking in 9 languages was released.
Any deepfake is the result of neural network processing. The algorithms analyze a person's facial expressions to ensure that there are no visual artifacts when replacing faces in videos. Machine learning usually performs exceptionally well, and the results are impressive.
The principle of operation of deepfake generators
Webmasters are interested in deepfake technology because it allows them to create realistic video creatives and save money on ordering videos from studios. The cost of shooting a short video in a studio starts from $300–500, and it's better to spend that amount on traffic payment.
Most often, deepfakes are used in nutra. Webmasters select a doctor who is trusted in a specific GEO and use neural networks to create a creative. In the video, the specialist talks about the positive properties of the product and recommends ordering it.
Face replacement tools in videos have been around for over 5 years, but they are still not perfect. That's why the artificiality of deepfakes is often noticeable when viewed. Consequently, the effectiveness of using such creatives in tier 1 and 2 GEOs is questionable.
On the other hand, residents of many "third-tier" countries may not be highly tech-savvy and may not have a deep understanding of technologies and trends. Consequently, they tend to respond better to fake videos. For them, a recommendation from a well-known doctor is often enough to make a purchasing decision.
For example, when running campaigns in Spain, webmasters often use Dr. Alden J. Quesada. They create creatives featuring him by compiling snippets from his real videos, adding subtitles, and using editing techniques to present the information in a favorable way.
If you dig into spy tools, you can find dozens of similar examples with other doctors. The approach is not new, but it continues to generate traffic and leads.
Services for creating videos
Diving into the niche of creating deepfakes can be challenging for newcomers. For example, one of the top solutions is Deepfacelab, which is an open-source platform with over 3000 modified copies of the software.
Without experience in development, understanding the capabilities of the tool and generating videos is almost impossible. At the same time, it's worth giving credit to the tool's quality – the videos turn out realistic.
Webmasters should consider services that create AI avatars. There are plenty of them on the market, and in some of them, you can generate videos for free or for $10-20.
Which services to pay attention to:
The services offer roughly similar capabilities, but there are differences in the cost of subscription plans. The duration of video creatives rarely exceeds 1-1,5 minutes, so a minimum subscription should be sufficient.
Videos featuring AI avatars are ideal for creating reviews for various nutra products. Webmasters will only need to write a textual script and adapt it to specific GEOs using translators.
An example of a pricing grid
You can even avoid purchasing a subscription on the service and use platforms like Fiverr to order videos from freelancers. In this case, you’ll have a 100% guarantee of task completion and the ability to make changes on the fly.
The cost of creating deepfakes
Cases for running campaigns with deepfakes
There are few publicly available cases of running campaigns with deepfake content created using neural networks, but we managed to find a recent example. A webmaster was working with diabetes offers in LatAm, and his example confirms the high effectiveness of deepfakes.
The webmaster adapted the funnel for a well-known doctor in Spain. He took old landers with high conversion rates and replaced the doctor's photo. In the comments, there were also images of the doctor with descriptions of real patient experiences.
by Editor
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