Offers related to vascular health: why their demand is growing and how to promote them

Offers related to vascular health include a group of dietary supplements (BAA) and remedies for treating and preventing high blood pressure, varicose veins, and other cardiovascular diseases. We often feature such offers on our Telegram channel, and for good reason: this subcategory of nutra will become even more in demand over time. Let's discuss the specifics of vascular offers, key points to focus on when promoting them, and share best practices and tips.

Reasons for the demand for vascular offers

Market analysts and experienced arbitrageurs predict an increasing demand for remedies for treating hypertension and varicose veins. There are two main reasons for this, both related to global trends:

• Trend 1: The population is aging, but activity levels are staying high. Today, people over 40 rarely retire and continue to build their careers, interested in improving their relationships. Consequently, there is an interest in health and appearance. The average age of the global population is approaching 36 years by 2050, and in Europe, it’s expected to reach 47 years by 2050, according to Imf forecasts. In Latin American countries, the population is generally young, with an average age of 31. However, it’s projected that this average will increase to 41 years in a few years.
• Trend 2: Mortality from hypertension and other heart diseases (heart attacks, strokes, heart failure) ranks among the top causes of death worldwide. Research by Ourworldindata shows that the proportion of deaths from cardiovascular diseases is 33%. This means that every third person on Earth dies due to vascular problems.

Ourworldindata infographic showing the proportion of mortality from heart diseases.

Problems arise due to the scourges of our time: unfavorable ecology, poor nutrition, anxiety and stress, sedentary lifestyles. Many people understand the impact of these factors and strive to help themselves, finding means to improve their health.

In many countries, healthcare is at a low level, or the services of good cardiologists are too expensive. If a person starts having heart problems, to get a treatment prescribed, they must undergo many tests and examinations. A busy person does not always have the physical time for this. They need medication that will quickly alleviate the problem, guaranteed.

Therefore, Vessels are an “evergreen” category, demand and relevance will continue to rise.

When to run campaigns for Vessels

Experienced arbitrageurs note an increase in sales in spring, early summer (May, June), as well as in autumn. Due to changes in climate and temperature, heart diseases worsen in many GEOs. However, it’s not necessary to strictly adhere to seasons. People order medications throughout the year to support their health. According to Google Trends, launching campaigns to promote Vessels in late May is a good decision. Demand slightly increases.

You can also see that demand increases by autumn.

Which GEOs to target

Offers are in demand in all GEOs — Tier-1, Tier-2, Tier-3. Cardiovascular diseases are particularly prevalent in countries with hot climates and radical temperature fluctuations. It is also necessary to consider the level of healthcare in the GEO, eating habits, propensity for fatty, high-calorie "unhealthy" food, alcohol consumption, and smoking. Offers are highly sought after in LatAm, Africa, and Tier-3 Asian countries.

Audience of offers

The subcategory of Hypertension is popular among men and women over 35 years old. However, you can target a broad audience by dividing it into two segments: those aged 25 and older and those aged 40 and older. In many countries, family is the main value, and young people buy supplements for their elderly relatives who may not be very proficient with the internet. It's important to conduct segmentation, perform A/B tests, and analyze the results to determine which segment brings in more conversions.

Subcategory Varicose veins are more popular among women, so it's better to target them. In terms of age, it's advisable to test, but typically it's those aged 30 and older. Narrow interests, keywords related to professions can be set. Varicose veins are often experienced by women who, due to their occupation, are required to spend a lot of time on their feet and in high-heeled shoes.

What needs to be addressed in creatives:

• hypertension at different stages — from initial signs to severe pains;
• dizziness;
• nosebleeds;
• migraine;
• swelling;
• arrhythmia;
• general malaise;
• fear of complications after previous heart conditions;
• fear of premature death due to vascular diseases;
• diet and lifestyle restrictions.

These pains should be taken into account when preparing promotional materials. Based on the identified fears of the target audience, several approaches for testing can be developed: a doctor's approach, news-based approach, product-based approach, or others.

How to prepare creatives and landing pages for promoting offers

In many GEOs, people trust news, especially if they contain expert data, quotes from doctors, and truthful statistics. Reviews and recommendations from ordinary people sharing their healing stories also gain high trust. For example, a landing page designed as a blog article has a chance to resonate with the audience.

Approach example: "Cardiologist Dr. [fictional character's name] celebrates 100th Birthday and reveals the secret to a healthy heart." This approach hooks people by appealing to the desire to live a long and active life.

The headline should reflect the problem and solution. The main principle of a headline is clarity and conciseness. An arbitrageur has 3 seconds to convince the user to read further or click on the link.

Important: the pre-lander or landing page should contain information stating that the product is 100% natural and safe for the body. It’s necessary to describe in detail which specific plants, vitamins are contained in the composition, and how these components positively affect the body. It’s essential to emphasize that the product is non-toxic, approved by cardiologists, and doesn’t contain harmful chemical compounds.

If a product-oriented approach is used, you can show the content or form factor of the product based on a home setting, such as the kitchen. This will evoke the necessary associations that the remedy is homemade. This is especially relevant for Tier-2 and Tier-3 countries, where traditional medicine is popular.

Vitamins contained in beets, grapefruits, pomegranates, onions, and garlic influence blood pressure normalization. Therefore, it’s advisable to mention these products on the landing page and show their images in creatives.

What else can be emphasized: 

• High speed of action. The medication only needs to be taken once to get rid of the problem.
• Home use, over-the-counter availability. No need to constantly "run to doctors".
• Low price. The offer is cheaper than pharmacy medications. An additional benefit is indicating a discount, bonus, or promotion.
• Comfort and independence. The offer won’t cause addiction.
• Safety and trustworthiness. Provide data from medical trials and tests, include names, quotes, and photos of cardiologists recommending the medication (fictional characters can be created).
• Comprehensiveness. In addition to treating hypertension, the medication addresses early signs of diabetes, normalizes diet and appetite, and prevents weight gain.
• Effectiveness. Taking the medication for one course is sufficient; the pain won’t return afterward, as the cure is for life.

It’s important to remember that vascular offers are not wow-products like weight loss supplements. People buy remedies for heart treatment because for them, it's a matter of life and death. The audience particularly scrutinizes the product before purchasing. It's necessary to provide reliable information about medical statistics, thoroughly describe the composition, and mention any side effects if present. For example, if the product contains beetroot or garlic, and if a person is allergic to these products, then it should be taken with caution. All of this builds trust.

Example of advertising vascular offers for the push format.

What to depict in creatives

Depending on the chosen approach and how the arbitrageur decides to structure the funnel, they prepare creatives. The product-oriented approach suggests showing the packaging of the medication. Medical approach involves showing a photo of a doctor, most likely fictional, as it may be prohibited to show a real person according to the rules of advertisers.

Treatment of heart disease is associated with things like blood pressure monitors, figures like 120/80, digital drawings, and infographics of heart anatomy, blood vessels, blood cells. If the Varicose offer is being advertised, you can show a woman's legs with signs of varicose veins, or comparative photos before and after treatment.

If the advertiser is open to using real doctors, you can show a well-known cardiologist, mention their quote to trigger trust and authority. When a famous doctor recommends a product, it no longer seems suspicious or "sketchy".

In Latin America and Africa, a large part of the population is superstitious, believing in supernatural forces and witchcraft. Images of local shamans, potions, and remedies will help associate the product with a miraculous remedy that brings back long-awaited health.

For searching creatives in spy services, it's better to search by keywords in the language of the GEO where the campaign is launched: "hypertension", "blood pressure", "vessels", "heart", "stroke", "cholesterol", "cardiologist".

Example of advertising vascular offers for Facebook.

Conclusion

Vascular offers have great potential to consistently generate profits in all GEOs. You can advertise through any source, but it’s important to emphasize safety, the naturalness of the product, and convince the audience that the offer is trustworthy.