The QQ social network for promoting CPA offers in the crypto vertical

QQ, guys. Actually, this is a messenger with a “subdivision” Qzone, which provides all social functions – profile setup, publishing posts, and all that daily routine. The total audience of this source is 2.1 billion (1.5 in QQ and 623 million in Qzone). Naturally, the majority of them are Chinese residents. In the crypto vertical China is an untapped field. So, let's figure out how to work with the platform and what prospects it offers us.

A bit about the source

Like most internet products in China, they are somehow related to Tencent. Therefore, the same rules apply here as in WeChat. The messenger allows personal conversations, reading blogger channels. In general, it's similar to Viber, WhatsApp, and partially Telegram. An additional service is Qzone. Here, you can create a profile and use it like FB.

For authorization in the services, you can use one account, which means advertising settings and good combinations can be launched without changes on both platforms.

Advertising opportunities QQ and Qzone

Before starting the campaign launch preparation, it’ll be necessary to create an advertising account. And in China, this is not an easy task. Here, there are only 3 options:

• register a legal entity in partnership with “friends” from China;
• register as a 100% foreign capital entity;
• use third parties for registration.

Documents are submitted directly to the social network. The verification process takes up to 5 business days. However, be prepared that during this time, they may repeatedly contact you, ask dumb questions, and even reject the request for unknown reasons.

Format

The QQ network offers a standard set of advertising options:

• banners and carousels;
• contextual advertising;
• target;
• interactive ads – surveys and all sorts of things (suitable for crypto);
• video advertising.

Ads on QQ look like this: 

Formats

Advertising on QQ (1/3)

Advertising on QQ (2/3)

Advertising on QQ (3/3)

Some “unofficial” methods include posting in communities, influencer marketing, and spam with elements of social engineering.

For advertising on WeChat, QQ, and other Chinese platforms, a unified Tencent account is used. You can register HERE. Choose the account type: individual or business. After that, fill in the standard information – company name, name, phone number (accepts not all CIS countries).

The registration form for the Tencent advertising account.

Your application will undergo moderation, and you'll need to wait for feedback from a Tencent representative.

What are the requirements for an advertising campaign?

The main requirement of the QQ social network, much like China itself, is no crypto, trading, or anything related to finance. Advertising is allowed only for legitimate brokers with a plethora of documents, an analytical department, and an office spanning three floors in Hong Kong. 

Therefore, passing moderation is a challenging task. You'll need highly sophisticated but at the same time easily understandable creatives, effective cloaking, whitelists, and the ability to properly “whiten” the offer.

Method of working with QQ

Certainly, registering an advertising account and launching a campaign on a Chinese platform sounds cool. But if we face the truth, it's not something everyone can easily achieve. So, what to do?

Take note ✍️

1. Register an account (or purchase if you find one). It's better to use the mobile app for this. The web version often complains and requests downloading the software.

Account prices range from $20 to $30.

Buying a QQ account.

2. Fill in the profile of an average Chinese person. This includes photos of fried bats, robot housewives, flying cars, and everything that surrounds them every day.

3. Starting to engage the audience with posts like “acquired a new car”, “bought a flat larger than 5 square meters”, “quit my job”.

4. Once the profile is filled, creating the illusion that a real person is “residing” here, join chats and begin interacting.

Hundreds of people will start viewing your profile, and some will be intrigued by how you changed your life and why you don't work. Just whisper about the offer to them in a private message and claim your payout.

Let's sum it up

QQ, like WeChat, is a challenging network for launching and promoting crypto offers. However, the competition is close to zero. This is because the typical webmaster is more likely to choose FB than explore Chinese sources. Moreover, China's strict laws can be discouraging. For you, this could be an alternative to already-explored GEOs and platforms.