How to run campaigns on specific categories?

Some offer categories in nutra are easier to promote than others. On spy services like Adheart, you can always find thousands of creatives used by other arbitrageurs who are running campaigns on weight loss products and diabetes treatments.

However, there are categories such as psoriasis, varicose veins, various parasites, and fungal infections — many avoid these due to the complexities involved. In this guide, we address this issue and provide advice on how to effectively run campaigns on specific offers in nutra.

How to run campaigns on varicose vein offers

Varicose veins is a dangerous condition characterized by the dilation of veins and impaired blood flow. When running campaigns on offers related to this disease, consider the following parameters:

• GEO — Since one of the main reasons for the development of varicose veins is a sedentary lifestyle, attention should be focused primarily on countries with advanced economies and a large segment of office workers;
• Audience — Women suffer from varicose veins more often than men — on average three times more. Elderly people and individuals who are overweight also tend to develop varicose veins. Putting two and two together, we understand that our main audience is women over 30 years old, people who are overweight or lead a sedentary lifestyle;
• Creatives — When working with Tier 1 and 2 countries, try not to use shocking commands in advertising combinations. If you use pre-landers, pay special attention to devaluing pharmacy solutions and highlighting the advantages of the offer;
• Specifics — Varicose veins affect one in five people worldwide, but the greatest profits can be obtained by working with Tier 1 and 2 GEOs, as there are many office workers and freelancers there.

How to run campaigns on psoriasis offers

Psoriasis is a chronic condition characterized by skin eruptions. When working with psoriasis offers, pay attention to:

• GEO — The main cause of psoriasis is low immunity, so it's recommended to target countries with underdeveloped healthcare and poor sanitation, or countries that have experienced epidemics — there is a high likelihood of psoriasis outbreaks following any mass illness;
• Audience — Psoriasis can also be triggered by stress, so target an audience with average income aged 30 and above. This typically includes office workers;
• Creatives — On the pre-landing page, focus on disease prevention rather than treatment;
• Specifics — These offers are in demand worldwide because psoriasis is often hereditary. 

How to promote anti-parasitic products

It's wrong to assume that parasitic diseases occur only in poor regions. When promoting anti-parasitic medications, consider the following:

• GEO — Priority should be given to countries with poor healthcare and sanitation conditions;
• Audience — Individuals with low to medium incomes, aged 18 to 25;
• Creatives — Use shocking content in teaser advertising, and on the pre-landing page, describe the properties of the offer in detail. Don't forget to make the comments section on the site anonymous;
• Specifics — Expect low conversion rates in Tier 1 countries and regions with cold climates.

How to promote anti-fungal products

Fungal infections are common and occur very frequently, yet many people simply ignore treatment for them. When working with this category of offers, remember that:

• GEO — High conversions can be achieved in Tier 1 and Tier 2 countries with cold climates;
• Audience — Middle-aged women, aged 25 to 50 years old. Men, teenagers, and elderly individuals pay less attention to this issue;
• Creatives — Use native advertising format, emphasize the presence of certificates. "Before and after" images work well in Tier 2 countries;
• Specifics — Remember that fungal infections are seasonal, with increased interest closer to summer when open-toe footwear is worn.

Conclusion

Not every webmaster works with these offers, which means the competition is low. However, promoting remedies for the aforementioned diseases/problems is somewhat more challenging because you need strong analytical skills and extensive experience.

In this article, we've discussed the important factors for driving traffic to these sub—verticals.

Rare and specific offers are already in our catalog! Contact Meta CPA managers!

Contacts: Vladimir, Lina, Maria