How to make money on gambling offers on iOS: a profitable case for $93,000

The guys from iRent.Market provide applications for working with iGaming applications for iOS users. As you know, working with the Apple ecosystem is quite a task, which is why we decided to publish this case to show that the affiliate market can provide all the technical tools for a successful campaign in any conditions. 
 

Briefly about the case

• Ukrainian media buying team: Adington
• Source: Facebook
• GEO: Australia
• iOS Application Service: iRent.Market
• Offer: Rocket Play
• Offer type: public
• Affiliate: direct advertiser
• Payment model: CPA
• Target action payout: $220
• Low tide period: November 2022 - January 2023
• Spent: $59.000
• Received: $92.840
• ROI: 57%

Why iOS Apps

This time we have prepared an amazing case together with the Adington team. Adington are very cool Ukrainian guys and real practitioners. While we were filling out the case, goosebumps ran through the body, because it turned out really very interesting and useful. Of course, we won’t tell you all the chips of the bundle, but we definitely advise you to take the main insights and put them into practice.

Why did you decide to stream through iOS apps?

iOS is additional coverage. We work with Android, but in order to reach a larger audience, we run split tests on both types of applications. iOS has less competition in the market, the audience's ability to pay is higher, and the products offer higher rates. Also on iOS, the average page load speed is better than on Android.

Why Rocket Play, Facebook and Australia?

Firstly, we have a huge experience with FB, and the team has an impressive expertise in this GEO. Plus Australia is a priority GEO for this offer.

How many advertising cabinets were involved? Cost cost?

It is difficult to name the exact amount of resources used by all the buyers in the team, but in general, the technical cost per account was about 15%. All types of accounts were used in the work, including agency, auto-registration and high-limit accounts. 

How did you set up your ad campaigns? What did they pay for?

Advertising cabinets was optimized for conversions, the "Purchase = Deposit" event. The target was set up for men and women from 28 to 65 years old, auto-placement. Each buyer controlled the budgets independently, on average $500 daily came out (average price = $140 per purchase). 

What creatives did you use? What did they focus on?

We used video creatives with top slots and emotions from the game. The emphasis was on pushes with replenishment from Australian trust banks - a news approach was used.

What iOS app did you run on?

Launched on Frozen Dice. Unfortunately, we can't show you the app)

Boosted users with push notifications? If so, which ones?

We used standard push notifications from iRent.Market. A few examples below.

Push Notification example #1

Push notification example #2

Did you warm up users before installing iOS apps with a pre-lander?

Yes, we launched traffic to the Justlink link and used the standard preland from iRent.Market with automatic redirection to the AppStore. In the application, before the offer, a pre-lander with a wheel of fortune was used.

An example of a standard pre-lander from iRent.Market

What is a Justlink link, and how to rent an iOS application using this technology, was written in a detailed review here. You can rent an iOS app at site.

And which white pages were used?

We used the standard white generator from iRent.Market, which generates a white based on the content of the application from the Play Store. 

White page example

What was the spend from one account? Final results? 

The screenshot shows that 4130 EUR was spent with ADS from one account. There were 235 installs, 125 registrations and 30 deposits in total at a price of $145, Install2reg = 53%, Reg2dep = 24%. 

Statistics FB Ads №1

Статистика FB Ads №2

Statistics Keitaro
 

Conclusion

Now the iOS app market is not overheated, so the competition for a lead is lower than in the Android app market. In the country's top Tier-1 | Tier-2 with the most solvent audience and high receipts, which in turn leads to higher bids from advertisers. iOS apps undergo manual moderation, so there is more trust in apps from the App Store, traffic becomes better, and the average lifespan of iOS apps reaches one year.