How to advertise with Bing Ads: analyzing creatives for nutra and subscriptions

According to statistics, Microsoft's search engine accounts for 38.1% of PC search queries in the US. Globally, the search engine receives around 6.4 billion search queries per month. According to the company's statement, through the Microsoft Advertising network, ads can be shown to 46 million users in the US who cannot be reached through Google.

The statistics are impressive. This means that Bing Ads is an attractive traffic source for marketing. The question remains open — is it possible to launch advertising and get traffic for different offers? To answer this question, we reached out to the Gpmorgan_m team. These guys sell quality Bing Ads accounts and also independently test some combinations. They showed statistics in some verticals.

Note: Microsoft renamed Bing Ads to Microsoft Advertising, but in the article, we’ll use the familiar name for everyone — Bing Ads.

Briefly, what is Bing Ads

Microsoft Advertising (formerly known as Bing Ads) is an advertising platform developed by Microsoft. Advertisers can set up and display ads on search engines like Bing, Yahoo!, and DuckDuckGo, on other websites, mobile apps, and videos. The platform operates solely on a CPC (Cost-Per-Click) model.

The main placement in Bing Ads is the search results page. When users enter a specific query, relevant ads are displayed to them. For example, if someone is searching for weight loss products, they will be shown ads for relevant supplements. This means that through the advertising network, you can get a large volume of quality traffic from search.

How to advertise nutra

Bing Ads has a large number of users aged 34 and above. This is a financially capable audience, but most importantly, they have certain health problems and are willing to spend money on supplements, creams, ointments, health-improving products, and other nutra products.

The Gpmorgan_m team shared internal statistics for advertising some offers, including nutra. As we can see, there is a large volume of traffic on Bing Ads. Over 18 days of advertising, the ad was viewed 45000 times, and it was clicked 2000 times. The cost per click is approximately €0.8.

Let's talk about creatives and approaches used for promoting nutra. Let's consider the example of a product for nail fungus.

For promotion, old and proven methods are used — discounts, promotions, bonuses, theses on natural composition, quality certificates, etc. For example, when purchasing a course, users will save 50% compared to buying a single package.

Ads lead either to a landing page or a pre-landing page. In the latter case, two approaches are used — selling directly on the pre-landing page (there is an order form) or providing a link to the landing page.

Part of the text on the pre-landing page:

Order form for the course placed on the pre-landing page.

If you include the order form on the pre-landing page, the number of orders increases, and the cost per conversion decreases. The text on the pre-landing page already sells the product. Additionally, on the pre-landing page, you can address all objections, provide testimonials, certificates, etc.

Similarly, offers for weight loss, potency, diabetes, and other products are promoted. Only the theses differ.

How to advertise subscriptions and info-products

Another direction that works well in Bing Ads is subscriptions, courses, and other informational products. You can advertise them using both informational and commercial keywords. In the first case, you can significantly reduce the cost per click and get quality traffic from search.

Like with nutra offers, the Gpmorgan_m team shared statistics from two accounts. They successfully advertise subscriptions from them.

Statistics from the personal Bing Ads account of the Gpmorgan_m team

Statistics from the personal Bing Ads account of the Gpmorgan_m team

Let's consider subscriptions using weight loss products as an example. It's worth noting that in Bing Ads, products from companies of different levels are actively promoted — fitness programs, weight loss courses, supplements, etc. The main advantage is that users are already accustomed to such advertising. The downside is the high competition. Therefore, you’ll need to look for non-standard approaches.

For promoting courses and info-products, you can use catalogs, ratings, compilations. For example, an ad with a rating of weight loss programs is launched.

Ads examples:

Rating of weight loss programs

In terms of subscriptions, there are no restrictions on products. There are even services that help improve erection.

Conclusion

As we can see, it's really possible to obtain significant traffic volumes through Bing Ads. The statistics shared by Gpmorgan_m are just a small part of the volumes across various verticals and offers. From this advertising platform, you can drive traffic to nutra, finance, subscriptions, and other offers.

The key to successful traffic generation lies in high-quality consumables. Primarily, these are accounts and payment methods. The Gpmorgan_m team can assist with these resources. They know how to create high-quality accounts from which you can generate large volumes of quality traffic.