What marketing formulas exist, and how can they be combined in texts of your creatives?

Marketing formulas help structure a selling text on a creative or landing page, smoothly guiding the user towards the desired action. One of the well-known and effective formulas is AIDA, and besides it, there are other interesting schemes that can be used to construct texts. Let's explore seven interesting formulas, their components, and provide examples of how they can be applied to nutra. Let's go! 🚀

 

Advantages of marketing formulas

Formulas represent a ready-made structure for a selling text. They work, as confirmed by research conducted by marketers and entrepreneurs who have implemented and tested these schemes. The effect is achieved through gradually warming up the audience during the reading process. Many formulas encompass logical arguments and evoke emotions, triggering responses. As a result, customers become more inclined to make a purchase.

 

So, what are the advantages of formulas for an arbitrageur:

 

• Structured presentation of information. With the help of a formula, you can write an ad text, a social media post, text on a pre-landing page, or a landing page. The information is presented smoothly, sequentially, making it easy for the reader to perceive.
• Efficiency. A formula is a template, and it adapts to the specific tasks of the text. It’s easier and faster to use a proven structure in the form of a formula than to come up with text completely from scratch.
• Ability to grab attention. The use of formulas often involves incorporating phrases into the first words and headings that attract attention.
• Utilization of psychological knowledge. A well-crafted text created using a formula is a small suggestion. Such texts are aimed at maintaining the reader's motivation and addressing their needs.
• Problem and solution. Some text construction schemes explain the consequences of an unresolved problem and immediately suggest a solution.
• Call to action. When writing text according to a scheme, it’s impossible to forget about the CTA. Many formulas devote an entire block of text to the CTA.

 

It’s not advisable to rely too much on formulas and consider them as magical spells that will instantly generate leads. Each formula needs to be adapted to the offer, GEO, audience, and platform.

 

Different elements from formulas can and should be combined. For example, take attention-grabbing from AIDA, followed by highlighting the problem in all its glory from PAS. It's also necessary to conduct tests. For example, in the process of A/B testing, you can determine which formula and combination of arguments work best.

 

We’ll consider seven formulas with examples. All examples and offer names are fictional, so you shouldn't copy-paste them into your campaigns! They are provided only to understand the structure of each formula, showing options for the direction you can think in when working on text.

 

AIDA 

Some arbitrageurs consider this formula overused. The reason is that there are too many articles on this topic in open sources. In fact, the formula works perfectly if you clearly understand it and apply it correctly, not blindly. So, let's break down the components:

 

• A — Attention. From the first words, you need to capture the reader's attention.
• I — Interest. Next, you need to maintain this attention, arouse interest in exploring the information further.
• D — Desire or Decision. The next block of text should focus on creating a demand.
• A — Action. The text must end with a CTA. 

 

Examples from nutra: 

 

• A: You’ve noticed that your eyes are suffering in today's world of modern technology and constant screen use? "ProZrenie" is the key to preserving the health of your eyes. Don't ignore the first signs of eye strain and dryness; pay attention to this natural remedy created just for you.

 

• I: The unique formula based on natural ingredients will not only relieve the symptoms of dry eyes but also provide your eyes with the necessary protection. Feel how fatigue fades away and comfort brings back the joy of sight.

 

• D: Feel the desire to once again enjoy the bright moments of life without limitations. "ProZrenie" makes eye care simple and enjoyable. The desire to maintain your vision in excellent shape becomes a reality with each application of this unique remedy.

 

• A: Take care of your vision right now. Take action and incorporate "ProZrenie" into your life. Protect your eyes from dryness and strain, provide them with the care they deserve. Don't postpone your eye care; fill out the order form now!

 

 

Marketers testing this formula employ a flexible approach, offering and trying various modifications. For example, a derivative of the AIDA formula, AIDMA, includes the letter M — Motivation. The text according to AIDMA is slightly longer: after the block with desire or decision comes the motivation block, which helps warm up the reader. Motivation can be a discount, promotion, or a unique limited-time offer.

 

РАS 

This is one of the concise, simple, and effective formulas. It’s versatile and suitable for different texts, including short ones. With PAS, you can write a selling social media post or an email newsletter.

 

• P — Problem. The formula focuses on the fact that a person has a certain problem. In the nutra case, it's a health issue.
• A — Attention. By pointing out the problem, you can present the thesis: yes, there is a problem, but it's solvable, and the solution is simple. Or: yes, there is a problem, but if it's not solved, this and that will happen.
• S — Solution. Next, the potential customer needs to be told in more detail what will help solve his problem, and a call to action should be given.

 

The PAS formula can be applied together with an approach where the disease is shown in the photograph. The fear trigger is one of the strongest, which is another reason why PAS works, and marketers use it.

 

Examples from nutra: 

 

• P: Over time, our skin faces the challenges of aging and external factors, showing signs of aging and loss of elasticity. Wrinkles, dull complexion, loss of natural radiance— all these signs become an integral part of our daily routine, emphasizing the loss of youth.
• A: But shift your focus because we have a solution. "Morschiny-D" is a cream that turns back time. The problem of skin aging is solvable, and it's easier than you think. Your skin deserves to be healthy, youthful, and beautiful, and we know how to restore its lost glow.
• S: "Morschiny-D" is an innovative formula created from natural ingredients specifically selected for skin rejuvenation. Our active ingredients penetrate deeply, moisturize, nourish, and stimulate the natural cell renewal processes, reducing wrinkles and giving the skin a fresh and healthy appearance.

 

Let your skin speak of your youth again. Use "Morschiny-D" right now and feel the difference. Restore your skin's lost radiance and confidence.

 

PMHS 

The formula also taps into people's fear of the problem, just like PAS, but to a greater extent. Here, the things are literally being blown out of proportion, and it's effective because the problem is revealed, and it's given significance.

 

• P - Pain. The problem needs to be outlined in the first few sentences.
• M - More pain. Then it's necessary to elaborate further on what this problem is, what dangers it poses. It's preferable to focus on all the risks that may arise. For example, with certain health problems, a person experiences not only pain and complications but also personal life inconveniences.
• H - Hope. In this section, you can talk about available treatment methods, give an understanding that despite the problem being dangerous, it can be overcome.
• S - Solution. In the concluding section, you need to talk about the offer itself, its benefits, advantages, and how it’ll address the problem.

 

Examples from nutra: 

 

• P: Every step becomes a heavy burden when your legs suffer from varicose veins. The feeling of heaviness, evening swelling, pain — these are just a small part of the problem that can drastically change your lifestyle and affect your personal well-being.
• M: Varicose veins can cause troubles in your personal life, limiting your activity and ability to enjoy moments with your loved ones. Worry, complexes, limited mobility — all these aspects only intensify the pain and make everyday life more difficult.
• H: But there is light at the end of the tunnel in the fight against varicose veins. Remember that there are a number of treatment and prevention methods that can help you regain your freedom of movement and rid yourself of suffering. It’s important to understand that despite the complexity of the situation, there is a chance to change your life for the better.
• S: "Varikoz-D" is an innovative vitamin supplement specially designed for the prevention and treatment of varicose veins. Natural ingredients actively support the venous system, reduce swelling, and alleviate pain. With "Varikoz-D", you will not only get relief from symptoms but also restore fullness and freedom to your life. Don't live in pain and limitations, choose "Varikoz-D" to care for your legs and quality of life.

 

ODC 

The concise formula, which is very suitable for advertising platforms and formats with character limitations like push notifications, small banners. Also, ODC is good for retargeting: it reminds about the offer and emphasizes personalized benefits. For example, a discount for those who visited the website.

 

• O — Offer. First, you need to talk about or remind about the product.
• D — Deadline. Then it’s necessary to show that the offer is time-limited, for example, the 50% discount won’t be available soon.
• C — Call To Action. In the call to action, briefly indicate where the person should click, what to fill out and submit to order the product.

 

Examples from nutra: 

 

• O: Meet "DiaNetNet" - your reliable ally in the fight against diabetes. A unique formula, created from natural ingredients, helps stabilize blood sugar levels, providing gentle care to the body.
• D: Only today you can get "DiaNetNet" with a 30% discount. The special offer will end soon, and the opportunity to save will disappear. Don't miss the chance to take control of your health.
• C: To take the first step towards caring for your health, click "Order now". Fill out the form and submit your order right now to get "DiaNetNet" at a favorable price.

 

 

SCH 

One of the universal formulas that can be successfully applied in advertising texts of various formats. For example, in push notifications, email newsletters, and salling posts.

 

• S - Star. First comes the presentation of the offer, and the product needs to be shown as a true star.
• C - Chain. Next, it’s necessary to provide a chain of logical arguments, benefits for the buyer, that is, to explain why the product is truly a star.
• H - Hook. The hook implies the stage of completing the deal or a call to action.

 

Examples from nutra: 

 

• S: Welcome to the world of men's health, where "PotenciaV" is an unrivaled star. This supplement, made from natural ingredients, not only solves potency problems but also elevates your overall male health to a new level.
• C: Each capsule of this supplement is a chain of benefits for you. From restoring erections and increasing stamina to maintaining overall health. Our formula is proven by expert doctors and recommended as one of the best means to support men's health. You deserve the best, and "PotenciaV" is ready to provide it to you.
• H: Don't miss the chance to bring vibrancy and satisfaction back into your life. Click "Order Now" and get "PotenciaV" with a 20% discount. This is your opportunity to feel like a star in your own story.

 

ACCA 

The marketing formula can be applied to texts of various sizes, including pre-landers and landing pages.

 

• A — Awareness. In the first block, it's important to grab the reader's attention, to tell them what product will be discussed and why this product is needed.
• C — Comprehension. Then, in the second block, it's necessary to make it clear that the client's problem is solvable.
• C — Conviction. The conviction block includes arguments, facts, research, reviews, social proofs: the client must believe that the product is of high quality.
• A — Action. The final block is a call to action.

 

Examples from nutra: 

 

• A: Health care begins with attention to your body. We present to you "ProstatitIschez" — a unique natural remedy specially designed for treating prostate issues. We understand how important it is to preserve men's health, and this remedy is your first step towards that goal.
• C: With "ProstatitIschez," you're not only getting medicine, but also gaining the understanding that the problem is solvable. Our remedy is effective in eliminating symptoms of prostatitis, restoring normal functioning of the prostate gland, and bringing back confidence in your health.
• C: Each capsule is made from carefully selected natural ingredients for maximum effectiveness. Scientific research and positive reviews confirm that our remedy really works.
• A: Don't postpone taking care of your health. Act now! Click "Order" and start the journey to caring for your prostate.

 

PPPP 

Like the previous ACCA formula, PPPP can also be useful for creating long-form selling texts for pre-landers, landing pages. This formula can also be successfully applied to short posts.

 

• P — Picture. In the very first part of the text, it’s important to create in the client's imagination an image, a picture of what will happen if their dream comes true. For example, if the client gets rid of all pains — how wonderful their life will become.
• P — Promise. In the second block, it’s necessary to assure that the dream can become a reality.
• P — Prove. The third block is important because it includes arguments, evidence, numbers, reviews, research data — everything that convinces that the offer works.
• P — Push. Pushing is a call to action, a lead-in to the target action.

 

Examples from nutra: 

 

• P: Imagine the moment when every step you take becomes easy and painless. Your life becomes filled with activity and freedom of movement, as if you are young again. "SustavZdoroff" is the key to bringing joy and comfort back into your every day.
• P: "SustavZdoroff" is designed to transform your life, providing the opportunity to enjoy every moment without limitations. With it, every day is a new adventure, not a struggle with joint pain.
• P: Scientifically proven, "SustavZdoroff" effectively relieves joint pain. Our unique formula, based solely on natural components, ensures fast relief and joint restoration. Satisfied customer reviews and research results confirm that the cream really works.
• P: Don't wait until the pain becomes unbearable. Let "SustavZdoroff" help you regain full control over your joints. Click "Order" right now and start a new chapter in your life without pain and discomfort!

 

Conclusion

Each formula can become effective and generate many leads if adjusted to fit one's audience. To do this, it's important to know your target audience well, study them, and gather information about their problems, "pain points", and triggers. We have discussed seven formulas and provided approximate examples of how to utilize the elements of these formulas in relation to nutra offers.