Checkmate in 4 moves: how to run nutra offers in the USA and earn $80,945

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Working with nutra offers on push traffic in the American market can be a very challenging task. In terms of volume, this market has no equal, but there are many pitfalls hidden there. Therefore, when the Pushub team saw that one of the Webmasters (Master Affiliates) was successfully launching campaigns in DSP Pushub on nutra in this GEO and consistently making a profit, we decided to learn more about his strategy. The webmaster agreed to give an interview and share his working methods. Here is his success story.

Webmaster's campaign details:

Vertical: Nutra
Type: CBD, Gummies
GEO: USA
CPS (Cost Per Sale): $120

We’ve extracted the reports from our DSP and the webmaster's tracking system, which he agreed to provide us. Then we asked the webmaster several questions about his working logic and the trends we noticed. We're sharing this information with you.

Phase I – August-December 2022 – Started slowly, but surely

Pushub Team: "How did it all begin?"

Webmaster: "We decided to test Pushub traffic, so initially we had a conservative strategy with just one landing page. This gave us a general idea of whether this traffic was suitable for us. At the same time, we understood which rate was profitable for us on different sub-sources of traffic (pubfeed sub IDs)."

Revenue = $6,960

Cost = $7,305.06

Profit = $-345 (ROI -5%)

Conclusion: Testing and gathering data on small traffic volumes laid the foundation for future growth.

Phase II – January 2023 – Accelerated growth

Pushub Team: "What allowed you to grow fivefold in January 2023?"

Webmaster: "In January, we tested several landing pages. The knowledge accumulated about traffic sources helped us scale quickly, and knowing the sources that previously showed poor results prevented unnecessary losses."

Revenue = $15,260

Cost = $10,535

Profit = $4,725 (ROI +44%)

Conclusion: Scale up by growing profitable traffic sources and cut costs by eliminating unprofitable ones.

Phase III - February 2023 - Continuing expansion

Pushub Team: "Why did you double the budget for the second time in February 2023, and why did your profit decrease by 2 times between January and February 2023?"

Webmaster: "January was profitable, so we saw the logic in continuing to scale to determine the optimal rates. We wanted to understand how much we needed to increase the rates to attract more traffic while maintaining a reasonable profit margin. It's no secret that scaling often comes with a decrease in margin. Overall, February remained profitable, but the second budget increase with the same creatives and landings didn’t yield the expected results, and our profit was half of what it was in January."

Revenue = $22,450

Cost = $20,743.86

Profit = $1,707 (ROI +18%)

Conclusion: When the scaling strategy is chosen, you aim for further growth. Growth equals increasing rates on profitable traffic sources where there is potential volume for purchases (based on WinRate), while keeping profit margin in focus at all times. If the margin decreases more than planned, it's time to reconsider the strategy.

Phase IV – March-April 2023 – Take the hit to get back in the fight

Pushub Team: "Why was the budget for March 2023 halved compared to February 2023?"

Webmaster: "Considering the decrease in profitability and margin in February, we decided to cut expenses and find new opportunities in Pushub traffic. In March, we conducted tests with news-style landing pages and created new creatives of all kinds. We continued testing with a smaller budget until we found the optimal combination. By April, we were able to increase the budget again, carefully monitoring the results from different sources."

Revenue = $36,275

Cost = $28,075

Profit = $8,200 (ROI +29%)

Conclusion: In business, margin growth is a non-linear process. It's important to learn to take hits, overcome failures, and get back in the fight. Returning to profitability is the key to success.

Bonus — Why did the strategy work?

We analyzed the successful webmaster’s case and identified several key factors:

Effective A/B testing: The webmaster's success was largely determined by A/B testing strategies, which helped him select optimal combinations of creatives and landing pages.
Quick adaptation to changes: The webmaster scaled campaigns as soon as opportunities arose, reduced volumes if he noticed issues, continuously studied and tested new approaches to grow again.

Signature on the screenshot:

Hi, Bushra,

Here are the top pubfeed sub IDS in terms of ROI.

Please send an invoice for 5K.

Data management: The webmaster successfully utilized WL/BL for the most effective traffic sources and sub-sources (pubfeed sub IDs).
Open communication and transparency: The webmaster was always in direct contact with Pushub, regularly providing ROI data, which helped refine and optimize campaigns on the Pushub side.
Focus on Vertical + Expertise: The partner focused on only one vertical until achieving success — Nutra US.
Typically, Pushub collaborates with affiliates who run multiple verticals simultaneously, such as Software, Crypto, Sweepstakes, and so on. But here, it's evident that the webmaster's knowledge, expertise, and know-how in the Nutra field played a crucial role in the campaign's success.

$80,945 = Revenue