by Editor
In 2011, Forbes magazine published an article about the "currency of the future", which marked the beginning of the popularization of cryptocurrencies in the global market. Today, blockchain technologies have found wide application in many business sectors, and some countries have officially allowed cryptocurrency payments. You can earn with crypto not only through mining or investments. Affiliate marketing remains a popular way to earn money by promoting crypto offers. Let's delve into the vertical in more detail right now.
About the vertical
The crypto vertical includes all offers related to cryptocurrency: exchanges, investments, educational courses, trading, and auto-trading (bot trading). Among webmasters, there's an opinion that a significant portion of crypto offers are scam. The peak of scammers' activity was in 2020-21 when a large part of the population had a limited understanding of the specifics of the field but rushed to "jump on the last train". Today, affiliate networks, mindful of their reputation, carefully select advertisers.
The most popular payment models for crypto offers are:
- RevShare — percentage-based payouts for all user transactions. In the RevShare model, the advertiser shares the revenue from the acquired customer with the webmaster as long as the user continues to use the service or invest in the currency.
- CPA — payment for a specific action, such as making a deposit, exchanging, or purchasing cryptocurrency.
- CPL — payment for user registration. The payment is significantly lower than in CPA, and traffic is scrutinized more strictly due to the risk of manipulation.
Originally, crypto was considered a sub-vertical of finance due to similar promotional characteristics. Over the last decade, the cryptocurrency market has experienced numerous ups and downs, and crypto itself has become a separate entity with its own unique features and approaches.
Specifics of the crypto vertical
- Big payouts. Payouts for crypto offers can reach several thousand dollars per conversion. The audience in the vertical is considered one of the most financially solvent and interested in taking the desired action. However, promoting these offers can also be characterized as one of the most complex and labor-intensive. Leads are sometimes hard to come by, but in case of a successful completion of the target action, profit is guaranteed.
- Low likelihood of fraud. Thorough traffic quality check is one of the key principles of the vertical. Deliberate deception of the advertiser can result in a ban across all networks and a ruined reputation.
- Wide range of GEOs. Advertisers don't care where the lead comes from. The important thing is the fact of making a deposit or using the service. Of course, considering the characteristics of the target audience, effectively targeting Bangladesh is unlikely. However, webmasters have access to a full list of Tier-1 and partially Tier-2 countries for their work.
- Low competition. This characteristic can be considered both an advantage and a disadvantage of this vertical. Low competition allows handling large volumes of traffic. However, considering the complexity of working with the vertical and the mandatory requirement of experience in promoting other niches that involve making deposits, the low competition indicates that only experienced webmasters and large media-buying teams engage in promoting this vertical.
- The value of experience in promoting related verticals. This is a characteristic derived from the previous point. Webmasters with experience and successful cases in gambling or betting are more likely to succeed in the crypto vertical. This may be due to similar principles of promotion, where the most common target action is depositing funds.
GEO and the target audience
The main target audience for crypto offers is residents of developed Tier-1 countries. Referring to the popular research service Statista, we obtain the following data on cryptocurrency ownership by country:
www.statista.com
Certainly, Nigeria, Turkey, and Indonesia do not reach the level of Tier-1 countries. However, when looking at the statistics, it's essential to understand that the service provides information about those who are cryptocurrency holders, not the target audience.
Legislation in less developed GEOs is more lenient towards cryptocurrencies and their usage, leading to frequent accumulations of assets within a country by residents of other states. Thus, the chart only demonstrates that, according to official data, a significant portion of assets for the year 2023 is registered in Nigeria, Turkey, and the UAE. Registering assets in Tier-2 and Tier-3 countries allows businessmen to avoid some taxes and forego certain restrictions.
Numerous studies have been conducted on the topic of cryptocurrency with the aim of defining a more accurate portrait of the target audience. According to the data from the same Statista service, the average holders of crypto assets can be divided into two conditional categories:
- Men aged 35-60, with higher education and an annual income level of $130 000.
- Men aged 26-35, starting to build their own capital and actively searching for promising projects to invest in.
Certainly, women are also interested in cryptocurrency, but their proportion of the total number of investors doesn’t exceed 20%.
With each passing year, strict requirements for potential investors are being loosened, making the field more attractive to the middle class. Experts believe that in the next 3-5 years, investing could become a key topic in Tier-3 GEO, with the female population accounting for 35% of the total.
Types of crypto offers
Crypto offers reached a wide audience in early 2019. Currently, the following types of offers are commonly distinguished:
Investments
A popular type of offers aimed at cryptocurrency investment. The target action is often a deposit, but there are also offers paid on a CPL model. The webmaster's task in promoting investment offers is to encourage the user to deposit funds into their account. Later, traders or the user himself purchase cryptocurrencies with these funds and earn income from selling it. You can invest not only in cryptocurrencies but also in crypto funds or tokens.
Since the advent of Bitcoin, more than 13 years have passed. During this time, approximately 17.5 thousand types of cryptocurrencies have appeared on the market.
User processing is handled by the call center. The success of the webmaster's advertising campaign depends on the quality of lead processing and guiding the user to make a deposit. Choosing an affiliate network should be approached with the utmost responsibility, considering the lead processing quality as a primary factor.
The payout size starts at $1.5 per lead and $150 per deposit, reaching up to $1500.
Trading
One of the most challenging types of crypto offers. Trading offers involve users independently trading cryptocurrencies. While these offers have the potential for good profits, their target audience is noticeably smaller compared to other types of offers. This is because such offers may only interest users familiar with the cryptocurrency field and possessing sufficient trading skills. Beginners in the crypto market are unlikely to find these offers suitable.
Despite this, on the market, you can come across a related type of offers where the webmaster promotes not only a trading offer but also suggests a trading education program, either bundled or separately priced. The goal of such offers is to sell training and motivate the user to make a deposit. It's worth noting that the target action will be counted and paid at the declared rate only if the user buys the training program and makes a deposit. Otherwise, the rate may differ.
Payouts for such offers start from $150 and can reach $1500.
Auto-trading
A variety of trading with one key feature – trading on the exchange is done using special software. The webmaster's task is to sell the program and motivate the user to make a deposit to start using it. Payouts for this type start from $150.
Blockchain education
Blockchain education includes various courses and mentorship programs aimed at acquiring cryptocurrency trading skills. The target action for such offers is a lead, with payouts starting from $200-250.
Referral programs
Less popular types of offers include cryptocurrency exchange services and referral programs. Payouts in these cases for successful target actions are significantly lower, so they aren’t particularly popular among webmasters.
As direct advertisers, exchanges are interested in having as many users as possible using their services. To achieve this, they develop and offer various bonus programs aimed at attracting and retaining potential audiences. The target action for such offers is registration with a deposit. Payouts start from $1 and can reach $100. The most popular types of crypto offers remain trading and auto-trading.
Traffic sources
There aren't many real cases of crypto offers online. Due to high rates and increased competition, webmasters are reluctant to share examples of successful campaigns to avoid exposing their strategies to competitors. As mentioned earlier, crypto offers fall into the "gray" category, implying promotion using cloaking or other methods to bypass moderation. Among the popular sources, it's worth highlighting:
Traffic obtained through a search engine is considered one of the highest quality on the market and is accepted by all advertisers. Users who land on the target page or perform the target action as a result of a search query are much more inclined towards learning or initiating collaboration with the platform. This makes the source one of the most attractive for affiliate programs and one of the most challenging for webmasters.
Direct advertising on Google Ads is prohibited, but the ban can still be bypassed. To do this, cloaking is set up, or applications on the Android OS are promoted, which also appear in search results. Considering such traffic as in-app is a mistake. After all, the interaction and advertising take place not within the application but on the search engine's website.
The most popular moderation bypass services for Google are adspect, Trafficarmor, and IMKLO.
Probably the most popular traffic source for crypto offers. The peculiarity of promoting this vertical lies in precise targeting to avoid budget loss. The potential audience for crypto offers is broad, but those seriously considering investment are significantly fewer. Facebook, as a platform, is particularly popular in developed countries. Users here not only communicate but also create communities focused on attracting like-minded individuals and exchanging experiences.
Regarding creatives, webmasters can use any available tools and formats that pass moderation to launch an advertising campaign.
TikTok
TikTok would have long been at the top of popularity among crypto traffic sources if not for the peculiarities of its audience. It's challenging to assess TikTok's prospects, and webmasters often approach this traffic source with some skepticism. Among the advantages of the platform are:
- A lot of financially capable individuals aged 25-45 years;
- Clear and user-friendly advertising account;
- New accounts find it easier to gain reach compared to platforms like FB;
- TikTok audience has limited familiarity with the vertical;
- Opportunity to work with free traffic.
Promoting crypto offers on TikTok is possible when working with white creatives. Avoid using trigger words such as crypto, investments, trading, etc.
VK
A popular traffic source in Russia and the CIS countries. The social network itself prohibits direct promotion of crypto offers, so all advertising is presented in a native format as "the key to success with minimal investment". The user may only understand that it’s related to cryptocurrency on the offer's landing page or on a third-party resource linked from VK.
YouTube
Traffic from YouTube is highly valued by advertisers for the level of user engagement it offers. The potential audience that visits the landing page after watching a video and thoroughly getting acquainted with the product is the most motivated to perform the target action. In terms of characteristics, this audience closely resembles search/organic traffic.
Influence traffic
Influencer traffic refers to any promotion model involving a third party who acts as a consultant, enlightener, or opinion leader. Promotion takes place in channels created to review exchanges and forecasts of cryptocurrency market movements or to attract traffic to a specific platform.
Promotion can occur either in a native format (the channel owner may use the promoted platform for examples) or directly (describing the benefits, advantages of use, etc.). In some cases, users from Instagram can be redirected. The audience is attracted to the account by creating compelling and motivating content for clicks or through direct messages.
SEO
This source is suitable for those planning a long-term approach. The process of creating a website and its subsequent optimization takes a considerable amount of time, requiring a certain level of involvement from the webmaster. However, in the long run, a well-developed website can consistently generate good volumes of quality traffic and pay off in the shortest term.
Email newsletters
Interesting fact about crypto-verticals — Email newsletters still work here and can generate good volumes of quality traffic. Perhaps it's because the potential user is still within the age range that considers email one of the primary means of communication online.
A lot in promoting through email newsletters will depend on the quality of the user database to which it will be sent. This method also converts well in combination with a SEO-optimized website.
Approaches to creating creatives
Creatives when working with the crypto vertical will entirely depend on the type of chosen offer and the target audience with which you plan to work. The main principles aren’t much different from those in gambling, but there are still a few distinctive features.
The approach and quality of creating a creative will depend on the target audience. Don't scare beginners with unfamiliar terms and indicators, discussing growth prospects, or sharing statistics. Those who are just planning to start their journey into the world of cryptocurrencies will find it sufficient to have a few values promising them a stable income, along with mentions of a well-known brand or exchange. Avoid using price growth charts and quotes, as for most users, they might act as triggers that could deter them.
Important! Tailoring creatives based on the peculiarities of the target GEO is crucial, taking into account factors such as mentality, living standards, and education levels.
You can find ideas for creatives on a spy service, but make sure to customize and adapt them to the targeted GEO for your campaign.
Expensive life
A mandatory feature of such creatives is the use of images with elements of luxury. Anything with a hefty price tag will work: yachts, cars, houses, resorts, etc. In other words, everything the average consumer with a medium market salary dreams of. Capture users' interest in things they currently don't own but could become a reality after using the offer.
This approach works well with offers for educational programs or guides promising a quick path to stable income after completing the course.
As for headlines and text, here everything is standard. The comparison example works well:
- I forgot what it's like to wait for a paycheck when I learned to trade on "__".
- I quit my disliked job when I started earning from the comfort of my home.
- Mentioning well-known exchanges and cryptocurrencies.
Today everyone knows what Bitcoin is. Using the logo of Binance or mentioning popular crypto projects in the creative can significantly increase conversion. In this case, the rule "It's familiar to us, so it must be true" works.
News or video formats
Classical approaches to promoting the crypto vertical. When creating such creatives, the main focus should be on images that mimic the news feed or simulate a live broadcast from studios.
Create a creative disguised as a news program, and emphasize that the message is exclusively for those ready to take their income to a new level.
Success stories
Nothing inspires better than someone else's success. Create a success story for a fictional character who achieved success in their career and life after using the offer. Many users subconsciously compare their story to what they see on the screen, trying to find something in common. The more realistic the story, the higher the likelihood of successful completion of the target action.
Editorial advice
Crypto knows how to wait. Keep an eye on the status of your application in the affiliate network's personal account. Processing the user and leading them to make a deposit may take some time. If you've spent a significant amount on traffic acquisition but haven't seen results, don't despair. Some leads may convert after some time. If you have doubts about the quality of your traffic processing, you can always request feedback from the affiliate network, where possible reasons for poor approval rates will be thoroughly described.
by Editor
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