Adult nutra offers: Is the niche alive in 2024?

Adult nutra is a part of the adult niche that remains popular in 2024. The explanation is simple: sex and health will always interest people. Dealing with potency or the genitourinary system, enlarging sexual organs — these are the main issues that attract the target audience and make them pay attention to adult offers. In this article, we'll discuss how to promote nutra offers in 2024, which traffic sources and GEOs are suitable for this, where to find effective creatives, and how to pass moderation with adult creatives on resources.

 

What are nutra offers and why are they popular in 2024?

Nutra are medications and dietary supplements that promise the audience to solve their health problems. Adult nutra includes:

 

• "Male" supplements for potency enhancement, increasing testosterone, and prolonging sexual intercourse;

 

 

• Creams for penis enlargement, breast enhancement, and buttocks;

 

 

• Pills and drops for treating potency and genitourinary system diseases.

 

 

Among webmasters, there is an opinion that in 2024, adult nutra offers no longer yield good results and can only lead to losses. In fact, it's not quite true.

 

The demand for adult medications and supplements is only increasing. People don't stop getting sick, and medicine is not advancing rapidly. Therefore, the population has to resort to more accessible ways to solve their intimate problems. This is especially true for Tier-3 countries where the healthcare system suffers greatly.

 

Difficulty in promoting adult offers

Regular products can be promoted from any source: creatives pass moderation easily, and offers raise no suspicions. But adult products are a completely different story.

 

Most sources don’t regulate the format of creatives for this vertical, so platforms may suddenly ban an advertising account without explanation. All this leads to financial losses. This is the main difficulty in working with this niche. Therefore, webmasters have to use methods to bypass moderation. Among them:

 

• Cloaking;
• Working with multiple accounts simultaneously;
• Using specific ad formats;
• Creatives that work on associations.

 

In this regard, promoting adult nutra offers is much easier on 18+ themed websites. There are practically no restrictions on creatives here, and often, the target audience for such offers frequents these sites.

 

Traffic sources

For adult nutra, you need sources where you can target a broad audience. Suitable options include:

 

• Advertising networks. Preferred formats are push, banners, teasers. Some advertising networks have strict rules regarding adult content: it's important to clarify them in advance;

 

 

• Specialized advertising networks for adult offers. These platforms are loyal to 18+ products and focused on their promotion;

 

 

• Facebook*, Instagram*, TikTok, YouTube, Reddit, and other platforms. It's important to focus on native promotion, carefully select the target audience, and warm up the account;

 

 

• 18+ content sites — Pornhub, xvideos, and similar. Advertising on these resources can be set up through advertising networks.

 

 

Among all sources, webmasters prefer to work with advertising networks and 18+ sites the most. The advantage of advertising networks is that they work with pushes. And pushes hardly go through moderation. Therefore, in this format, even the most explicit creatives can be promoted without censorship and bold approaches can be used.

 

Target audience and GEO

The target audience for adult nutra offers is men. The age depends on the offer that the webmaster decides to promote. For example, products for health and potency may be suitable for men aged 45+, while products for increasing sexual organs, prolonging sexual intercourse, are for men aged 20+.

 

The female audience in this niche is much smaller, and its age threshold starts from 35 years old. There is a plus side to this: it's an untapped market and an audience where you can find an approach and reap the most benefits.

 

There are enough consumers of adult nutra products in any country. The main thing is to take into account the interests, situation, and preferences of the population. For example, in Tier-1 countries, there is more interest in remedies for genitourinary system treatment, while in Tier-2 and Tier-3 countries, products for increasing body parts and prolonging sexual intercourse work better.

 

Advertising formats

With nutra advertising, you can experiment and unleash your imagination. Almost all advertising formats are suitable here. The main thing is to pass moderation on the platform. Webmasters for adult nutra promotion often use:

 

• Push notifications;

 

 

• Pop-ups;

 

 

• Pop-unders.

 

 

Pop-ups and pop-unders are the cheapest and simplest format, so they are suitable even for beginners.

 

Push notifications are more challenging because they require larger investments, but they also bring more profit. This is because users subscribe to receive these notifications themselves, meaning they are already interested in the product. In addition, push notifications often contain messages about discounts and bonuses, which further attracts the target audience. Now, let's figure out what to do about creatives and where to find them.

 

Creatives for adult nutra

If you're using push notifications or advertising on porn sites, you don't have to worry about creatives. This advertising format hardly goes through moderation. But with other formats, you need to show more creativity and caution to avoid getting banned. To bypass moderation and avoid blocks, webmasters use three types of creatives:

 

• Emotional, which focuses on people and their emotions from using the product;

 

 

• Associative, where the image only hints at the advertised product;

 

 

• The product itself and its image. Here, a plus can be an image of a doctor endorsing the product, information about discounts and bonuses, information about the product's naturalness and environmental friendliness.

 

 

The main moderation is done through robots. They recognize what is depicted in the picture and decide whether it can be used on the platform. To avoid surprises like the rejection of the creative and account blocking, you can run the creative through a program beforehand to see if it’ll pass moderation:

 

• Google Vision — shows what specifically the moderation robots see in the image, how they classify it into categories, and overall, whether the creative will pass moderation or not;

 

 

• ClarifAI — a service for automatic moderation based on neural networks, which shows whether there is a hint of 18+ content in the image or ambiguous content. This service has good trust. If it shows that the creative is safe and white, then it’s more likely to pass moderation on "strict" platforms.

 

 

Using these services is very simple: you just need to register, upload the image, and wait for the verification results. If the image fails the check, it's better to edit it or change it completely.

 

Conclusions

Promoting adult nutra offers in 2024 is still viable. The niche continues to be profitable for webmasters, so competition remains. Adult nutra offers will remain popular as long as people have sexual lives and issues with intimate health. This means that the popularity of supplements for enhancement and pills for prolongation won’t decline for a long time.

 

For beginners, it's better to start with low-budget advertising formats and Tier-3 countries, then gradually scale up. An important rule is to be careful with creatives and moderation.