A deep dive into the features and effectiveness of advertising | Dao.Ad review

New review on AffJournal! Today, we're closely examining the Dao.Ad advertising network, one of the largest networks that is highly popular among affiliate webmasters. The daily traffic volume here exceeds 2.4 billion views, and there isn't a single country without at least one publisher represented — the network covers 249 countries, providing high-quality traffic for verticals such as gambling, dating, betting, cryptocurrency, finance, and much more.

The team has been operating since 2019 and supports CPC and CPM payment models, which are ideal for affiliate marketers of any level. In this review, we'll look at the available advertising formats, the platform's advantages, campaign settings, and get feedback from colleagues. We'll discuss all the details and understand why it's worth testing traffic on Dao.Ad. Let's go!

Advertising formats and available GEOs in Dao.Ad

As is tradition, let's start by examining the available advertising formats, since the choice of platform often depends on this criterion. Currently, Dao.Ad offers traffic purchasing in the following formats: Push Notifications, In-Page Push, Native, Popunder, and Video.

Let's break down each format below based on the data we received from the manager and the Traffic volumes section, so everyone can understand which format best suits their needs:

• Popunder. A window in the background that appears behind the active browser window. The network volume in this format is over 880 million views per day. The best offers for this format are: gambling, dating, betting, utilities, and WAP Click. Leading countries: Vietnam, Indonesia, USA, and India.

• Push notifications. Push ads are effective in niches such as finance, betting, cryptocurrency, gambling, and utilities. The daily traffic volume is over 866 million. Main regions: Brazil, Thailand, India, and Indonesia.

• In-Page Push. This format is ideal for gambling, dating, and news promotions. Exact traffic volume data is not available; it may be included in the overall push traffic. In the campaign settings for In-Page, the system recommends setting a bid of $0.10 per 1000 clicks. It's also worth noting that Mobidea has included Dao.Ad in their list of the best networks for this ad format. Proof here.

• Video. This format is especially effective for the categories of Wap-Click, Dating, Gambling, News promotion, YouTube promotion, and Betting. The daily traffic volume is 64 million views. The main countries are India, the USA, Germany, and Brazil. The minimum bid is $0.10.

• Native advertising. This format is effective for the categories of Dating, News promotion, Nutra, Gambling, and WAP. The daily traffic volume is 50 million views. The main regions are the USA, Indonesia, India, and Canada.

For each format, Dao.Ad offers flexible targeting filters, which include country, region, and city, connection type, mobile carrier, language, operating system, browser, subscription age (for push notifications), the vertical of your offer or landing page, category (Mainstream, Adult, Racy), and traffic quality (low, regular, high, and premium levels).

As mentioned earlier, the network supports CPC and CPM payment models. Minimum bids vary depending on the format:

• Popunder: $0.10 per 1000 impressions;
• Push notifications: $1.00 per 1000 clicks;
• In-Page Push: $0.10 per 1000 clicks;
• Video: $0.10 per 1000 impressions;
• Native ads: $1.00 per 1000 clicks.

☝️Keep in mind that depending on the GEO and the volume of traffic available there, rates may vary. Therefore, it's better to simply register, go to the campaign settings of the desired format, and check the cost of traffic in your specific case.

Summary of the advantages of working with Dao.Ad

We've covered the main points, now let's take a look at other interesting advantages the network offers.  Of course, we keep the traffic volumes in mind, but there are also other key features worth highlighting:

• Traffic quality. All traffic is divided into four quality levels: low, standard, high, and premium. Choose traffic based on quality metrics, and the system will automatically support the selected quality. This significantly reduces the need to work with blacklists and saves you money.

• Own anti-fraud system. In addition to the above point, Dao.Ad has implemented its own system for filtering low-quality and bot traffic, thereby protecting your budget from click fraud.
• Microbidding. Here you can set individual bids for narrow audience groups or specific conditions. This helps optimize spending, increases targeting accuracy, and improves conversion rates. For example, you can bid more for users from profitable regions or during peak hours of activity. You can read more about it in this note. 

• Easy entry threshold. You can launch your first campaign with a deposit of just $50. The platform is accessible for both beginners and experienced affiliates. The full list of supported payment methods is indicated below in the corresponding section.
• Fast moderation. Quick campaign approvals are particularly valuable for media buyers who need to promptly launch their campaigns. Moderators are available throughout the week from 7:00 to 23:00 Central European Time.

• Premium traffic sources. If the quality of platforms is of utmost importance to you, in Dao.Ad you can target only premium sources for purchasing, which are among the top visited sites in the network. This allows you to receive traffic from the most high-quality and popular resources.

And of course, like any other advertising network that wants to be helpful to its clients, there is also personalized support here. Each webmaster can receive manager consultation. Contact information is provided in the personal account, ensuring prompt resolution of any questions and issues.

Also, pay attention to the bonuses section in your personal account. Guys at Dao.Ad are in constant communication with other representatives of the affiliate industry and regularly delight partners with bonuses for various services, which in the end can positively adjust your ROI.

If any publishers are reading this, you can earn with Dao.Ad through the RevShare model, receiving up to 90% of the revenue. The minimum payout threshold is only $10, and you can withdraw funds daily. You can also consult with a manager on the website for additional information.

How to start buying traffic in the Dao.Ad advertising network

As with any other ad network, to start working with Dao.Ad, you first need to register. The registration process is simple and doesn't take much time. Go to the Dao.Ad website and click "Sign Up", → select whether you are an advertiser or a publisher, → enter your name, email, and create a password, → confirm your registration using the link sent to your email. That's it.

Before launching an advertising campaign, top up your advertising balance. In your personal account, go to the "Balance" tab and choose a convenient replenishment method. As mentioned earlier, the minimum deposit is $50.

Use the promo code "promo code" to get a discount.

Please note that to ensure the security of your funds, any changes to your payment details can only be made with email confirmation. When you add a payment method, a message will be sent to your email with a confirmation code that is valid for one hour. Check your inbox and follow the provided URL or copy the confirmation code and paste it into the form below.

After this, you can proceed to create a campaign. Go to the "Campaigns" tab, choose the advertising format: Push notifications, In-Page Push, Native, Popunder, or Video, and click "Create Campaign".

Next, we'll demonstrate the setup using Push notifications as an example. You need to name your campaign, select the payment model (CPC or CPM), and set GEO targeting. You can choose multiple GEOs at once, or you can delve into the settings and select specific GEO zones. Here, you can also set a daily click limit, establish a minimum bid, target by region and specific cities, connection type, language, OS, browser, vertical, subscription age, traffic category (adult, mainstream, or racy), traffic quality, and time zone.

Next, you can set up automatic rules (using the system's suggestions), establish rules for the microbidding feature, and add platforms to your white and blacklists, if you have any.

Here we reach the creative setup. We won't dwell on this in detail, as it’s fairly standard: add the link, UTM, promo materials, and text. Finally, you just need to set limits on the number of impressions and clicks within specific time frames and send the campaign for moderation.

☝️Tip: Always use a tracker to monitor campaign performance. Dao.Ad is integrated with most popular trackers: Voluum, Binom, AdsBridge, AppsFlyer, RedTrack, theOptimizer, Peerclick, Kintura.

Just a reminder, it’s important to read the rules of advertising platforms. As with other sources, Dao.Ad prohibits multi-accounting, cloaking, carding, prohibited content, and the use of bots. Violators will be banned.

Now you are ready to launch your first advertising campaign on Dao.Ad and start receiving high-quality traffic!

Ways to top up your balance and minimum deposit in the Dao.Ad 

The minimum deposit is $50. For example, with CPC for push notifications at a minimum rate of $1.00 per thousand clicks, you can get 50 000 clicks, and with CPM at a minimum rate of $0.10, you can get 500 000 impressions. This is sufficient to "test" the traffic.

You can top up your account using several methods: Visa, Paypal, Paxum, Capitalist, crypto, bank transfer, and others that you can see in the screenshot below.

Feedback on Dao.Ad

Traditionally, we encourage everyone who has already launched campaigns in this advertising network to share their feedback and, if possible, cases! Help us develop the recommendation system on our portal, and may the holy ROI be with you :)