Who is successfully using TikTok Shop? White guys and dropshippers

Here are some more examples. BPerfect, Tala, Scrub Daddy UK, Noir UK.

TikTok describes its digital store as "an innovative shopping feature that allows you to showcase and sell products directly on the platform through feed videos, live streams and a brand account."

Why use TikTok Shop?

❏ Growing popularity, now there is an opportunity to be the first in your niche.

❏ The platform actively promotes shopping, follow trends for maximum reach.

❏ More convenient process, less friction, which reduces the cost of engagement.

FAQ about TikTok Shop

❏ Is your product a good fit?

Yes, most likely. Statistics show that a bunch of different products are sold on the platform, from cosmetics/nutra to clothing and even swipes.

A strong organic strategy and incentivizing your audience to interact is also important for success. Regular posting and engagement from your target audience is a must have.

❏ What kind of content works best?

Content should be "salesy" but also fit organically into the feed at the same time. A format with a list of product benefits or "3 reasons why..." works great. Question answers, tutorials, unboxing and product reactions, ASMR are also used.

❏ TikTok Shop advertising best practices

Choose product-centric content for advertising. Use broad targeting, focusing on MOFs (clicks, video views). Place multiple ads in a block. Experiment with styles and advertise a variety of products.