→ 18-25 years old - dreaming of a model waist.

→ 25-35 years old - want to get rid of cellulite.

→ 40+ years old - looking for weight control and lightness in the body.

📌 They are united by one thing: sedentary lifestyle, sedentary work, bad habits and improper diet, stress, nerves, disrupted regime.

🌍 Geography: girls want to be beautiful regardless of continent, culture or faith. Tier-1, 2 GEOs, of course, traditionally have higher upsell and redemption. For example, Ketomorin on PL systematically shows an uprush above 56%.

🔗 Approaches, preendings and landings:

→ Personal Stories: blogs and articles with real weight loss stories.

→ Expert opinion: doctors reveal weight loss mechanisms in an accessible way.

→ Star stories: inspiration from famous personalities.

P.S. Naturally, the "before and after" approach works in every case.

There is also interactivity in this niche.

❗️ The main thing when working with weight loss sites: keep your finger on the pulse of global trends and constantly serge SPY for new approaches.