Useful books on marketing
Date written:30/01/2024
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30/01/2024
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Useful books on marketing
1) "Impact: The Psychology of Influence" by Robert B. Cialdini
This book explores the psychological mechanisms underlying influence and how they can be used in marketing.
2) "Positioning. The Battle for Intelligence" by Al Ries and Jack Trout
The authors discuss the concept of brand positioning and how to create a unique perception of your product in the marketplace.
3) "The Marketer's Blue Book" by W. Chan Kim and Renée Mauborgne
The book offers a new approach to marketing strategy, calling for a "blue ocean" of new market spaces.
4) "Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
The authors present a digital age approach to marketing and examine the impact of technology on today's strategies.
5) "How to Develop a Unique Proposition" by Rosser Reeves
This classic book breaks down how to create a unique selling proposition that makes your brand stand out from the competition.
6) "Conversion Code: Web Design and Sales" by Chris Smith
The author provides tips on how to effectively utilize online channels to generate leads and increase sales.
7) "Influence: The Science of Influence and Persuasion" by Robert B. Cialdini
Another work by Cialdini where he discusses the concept of "preparedness to influence" and its role in the persuasion process.
These books may (or may not) help you learn something new. After all, all arbitration is essentially hypothesis testing.