Key metrics in Meta Support Pro tools that together affect the result of participation in the auction
Date written:01/02/2024
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01/02/2024
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Key metrics in Meta Support Pro tools that together affect the result of participation in the auction
Total Value Ranking - A ranking based on a combination of ad bid, estimated number of actions, and user experience.
Advertiser Value Ranking - A ranking based on a combination of ad rate and perceived number of actions.
Quality Ranking - A rating of the perceived quality of an advertisement. Quality is measured through ad reviews and click impressions.
The ad is ranked compared to ads that competed for the same audience.
Engagement Rate Ranking
Engagement Rate Ranking is a ranking of the expected level of interaction with an ad. Engagement includes all clicks, likes, comments, and reposts. The ad is ranked in comparison to ads competing for the same audience.
Conversion Rate Ranking - A ranking of an ad's expected conversion rate. The ad is ranked among ads for optimization purposes that compete for the same audience.
Feedback & Frequency
Negative Feedback Ranking - A ranking of the likelihood that a user will remove an ad from their feed.
