Why is it important to pay attention to fanpage? Elementary, because your conversion partially depends on it. Let's be clear, there are a lot of players on the market now, competition is big, but few people care about the quality of creo in their bundle. Why? There are a lot of reasons - the offer is already pouring, tests, or found already creo, which gives a suitable result. And everyone is satisfied. And then in the auction wins your colleague. And you all pour the same. And you, my reader, the question arises - "WHY him and not me, eh?". 

Have a seat, I'll explain. It's no secret that we pour from the fanpage, and our main audience sits in the FB feed. So, the user becomes extremely cautious in all his actions on the network (not all of them forever to be mammoths). So, your fanpage is the face of your brand. If you pour some offer, and on the fanpage you have roses, mice, toys and in general all sorts of garbage that does not even indirectly relate to the essence of the offer - consider you are right now losing some money. Understand the simple logic - the user sees the ad doubts, sees the comments - doubts, goes to fanpage - and there is either nothing at all, or some nonsense, closes and leaves. Yes, not everyone is like that, I agree, but this is your potential 3-5% of conversion from the total mass.

My key tips:

- design the fanpage to match the offer

- throw in a couple posts, a couple comments.

- fill the fanpage, make it look like it's a brand page.

- comments or clean up at 0, or delete negativity.

How do you know if people are looking at your fanpage? You look for the column CTR (clickability of the ad) and CTR (all). In the screenshot you can just see that 2.97% click on the ad and another 2% go to the fp. There they see that everything that is said in the creo is true and are more likely to leave their data.