Here's what Forbes has to say on the subject

"Novo Nordisk, which produces diabetes drugs Wegovy and Ozempic, burst onto the media agenda when it was discovered that these drugs have a side effect - they help to lose weight relatively quickly, and not only for diabetes. 

Due to the popularity and rapid growth of sales in the U.S. market capitalization of the company in early September exceeded the capitalization of the manufacturer of goods under the brands Louis Vuitton and Dior LVMH. It has become the most expensive company in Europe"

The trend is growing at a simply colossal rate. And this means that all sorts of analogs will appear, including offers from bourge PP with a new form factor for weight loss (screenshot). Given the way it's all growing now and what a fuss has been made, the classic slimming pills and fizzy drinks will lose popularity.